{"id":7634,"date":"2024-07-23T17:08:15","date_gmt":"2024-07-23T17:08:15","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7634"},"modified":"2024-07-30T15:52:22","modified_gmt":"2024-07-30T15:52:22","slug":"today-is-1-in-key-demo-for-49-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/23\/today-is-1-in-key-demo-for-49-weeks-straight\/","title":{"rendered":"TODAY is #1 in Key Demo for 49 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 49 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 23, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 49<sup>th<\/sup>consecutive weekly demo win. TODAY grew its demo lead over GMA and reduced the total viewer gap by 63% versus the prior year. Additionally, TODAY grew across the board versus the prior week and narrowed the total viewer gap with GMA by 61% so far this season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage over eight times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?resize=572%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-7635\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-4.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 49<sup>th<\/sup>\u00a0week in a row, its best streak in the key demo in over 3.5 years (since December 2020)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 50 consecutive weeks, its best streak in 3 years (since May 2021) \u00a0\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Versus prior week, TODAY posted viewer growth across-the-board: up +6% in A25-54, +1% in A18-49, and +0.4% in total viewers<\/strong><\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY reversed A25-54\/A18-49 losses into wins vs. GMA and cut the total viewer gap by 63%<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 43, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 541,000 A25-54 viewers, beating Good Morning America by +61,000 (+13%) and leading CBS Mornings by +170,000 (+46%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 49 consecutive weeks (57 of the last 63 weeks), its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>Week-over-week, TODAY added +30,000 A25-54 viewers (+6%) improved its A25-54 viewership advantage vs. CBS by 36% (+170,000 vs. +125,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY turned its A25-54 viewership gap into a win vs. GMA (+61,000 vs. -44,000 prior year) and improved its demo lead over CBS by 23% (+170,000 vs. +138,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 344,000 A18-49 viewers, beating GMA by +31,000 (+10%) and leading CBS by +107,000 (+45%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A18-49 for the 50<sup>th<\/sup>\u00a0consecutive week (92 of the last 97 weeks), its longest such winning streak since May 2021<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A18-49 viewership by +3,000 (+1%) and improved its advantage vs. CBS by 35% (+107,000 vs. +79,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY turned its A18-49 viewership gap into a win vs. GMA (+31,000 vs. -17,000 prior year).\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.455 million total viewers, and leading CBS by +532,000 (+28%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,666 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>Week-over-week, TODAY\u2019s total viewership increased by +10,000 (+0.4%) and improved its advantage vs. CBS by 20% (+532,000 vs. +445,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 63% (-160,000 vs. -437,000 prior year) and improved its advantage over CBS by 36% (+532,000 vs. +390,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 11.4M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 30.1M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-7\/21\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +122,000 A25-54 viewers, over 8 times higher than prior year (+15,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by -129,000 total viewers, a 61% gap improvement vs. the same period last season (-327,000)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 49 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Grows Across the Board Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 July 23, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/23\/today-is-1-in-key-demo-for-49-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY is #1 in Key Demo for 49 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-7634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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