{"id":7626,"date":"2024-07-16T16:37:11","date_gmt":"2024-07-16T16:37:11","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7626"},"modified":"2024-07-16T18:55:42","modified_gmt":"2024-07-16T18:55:42","slug":"today-is-1-in-key-demo-for-48-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/16\/today-is-1-in-key-demo-for-48-weeks-straight\/","title":{"rendered":"TODAY Is #1 in Key Demo For 48 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 48 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Demo Lead and Improves Total Viewer Gap Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Monday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 16, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 48<sup>th<\/sup>&nbsp;consecutive weekly demo win. TODAY grew its demo lead over GMA and reduced the total viewer gap by 67% versus the prior year. Additionally,&nbsp;TODAY topped GMA in total viewers&nbsp;last&nbsp;Monday.&nbsp;So far this season, TODAY has closed the total viewer gap with GMA by 61%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly seven times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"103\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=640%2C103&#038;ssl=1\" alt=\"\" class=\"wp-image-7629\" style=\"width:569px;height:auto\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?w=951&amp;ssl=1 951w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=768%2C124&amp;ssl=1 768w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-2.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><em>Source: Nielsen, L+SD, 7\/8\/2024-7\/14\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 48<sup>th<\/sup>&nbsp;week in a row, its best streak in the key demo in over 3.5 years (since December 2020)&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 49 consecutive weeks, its best streak in 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>TODAY\u2019s total viewer gap vs. GMA finished below 100,000 viewers for the third consecutive week<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY topped GMA by +77,000 total viewers on Monday<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 33rd consecutive week&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Compared to prior year, TODAY reversed a demo loss to a win vs. GMA and reduced the total viewer gap by 67%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 42, TODAY ranks as the #1 morning show in A25-54 and A18-49&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 521,000 A25-54 viewers, beating Good Morning America by +89,000 (+21%) and leading CBS Mornings by +135,000 (+35%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 48 consecutive weeks (56 of the last 62 weeks), its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>Year-over-year, TODAY turned its A25-54 viewership gap into a win over GMA (+89,000 vs. -15,000 prior year).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 346,000 A18-49 viewers, beating GMA by +66,000 (+23%) and leading CBS by +84,000 (+32%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.479 million total viewers, leading CBS by +479,000 (+24%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY was the #1 morning show in total viewers on Monday (+77,000 higher than GMA)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,665 consecutive weeks (since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>TODAY&#8217;s gap with GMA is the most narrow seen in 7 weeks (since 5\/20\/24)<\/li>\n\n\n\n<li>Week-over-week, TODAY reduced its total viewership gap vs. GMA by 6% (-89,000 vs. -95,000 prior week)&nbsp;<\/li>\n\n\n\n<li>Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 67% (-89,000 vs. -273,000 prior year) and improved its lead over CBS by 10% (+479,000 vs. +435,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 10.8M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 21.2M video views across on and off net platforms&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-7\/14\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +124,000 A25-54 viewers, over 7 times higher than prior year (+17,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by -127,000 total viewers, a 61% gap improvement vs. the same period last season (-324,000)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 48 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Grows Demo Lead and Improves Total Viewer Gap Year Over Year TODAY Tops GMA in Total Viewers Monday TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 July 16, 2024 \u2013&nbsp;NBC News\u2019 TODAY was [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/16\/today-is-1-in-key-demo-for-48-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 in Key Demo For 48 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-7626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY Is #1 in Key Demo For 48 Weeks Straight - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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