{"id":7591,"date":"2024-07-02T17:44:54","date_gmt":"2024-07-02T17:44:54","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7591"},"modified":"2024-07-02T20:01:44","modified_gmt":"2024-07-02T20:01:44","slug":"today-is-1-in-key-demo-for-quarter-month-and-week-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/02\/today-is-1-in-key-demo-for-quarter-month-and-week-2\/","title":{"rendered":"TODAY is #1 in Key Demo for Quarter, Month and Week"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key Demo For Quarter, Month and Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 46 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Demo Lead Over GMA for Quarter, Month and Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 2, 2024 \u2013 NBC News\u2019 TODAY was the number-one morning show for the second quarter of 2024, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo. TODAY has now won the key A25-54 demo for the last 33 out of 35 quarters and its demo lead over GMA is more than five times higher versus the prior&nbsp;year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, TODAY won in the key demo last month, marking its biggest June demo win over GMA in five years. TODAY was also the number-one morning show last week, marking its 46<sup>th<\/sup>&nbsp;consecutive weekly demo win.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly seven times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2<sup>ND<\/sup>\u00a0QUARTER 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"97\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?resize=605%2C97&#038;ssl=1\" alt=\"\" class=\"wp-image-7592\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><em>Source: Nielsen, L+SD, 4\/1\/2024-6\/30\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY QUARTERLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has been the #1 morning show in A25-54 for 7 consecutive quarters and 33 of the last 35 quarters<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead over GMA in more than 5 times higher than last year and is its biggest 2Q win in 7 years (since 2017)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 7<sup>th<\/sup>\u00a0straight quarter (117 of the last 119 quarters dating back to 4Q 1994)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A18-49 lead over GMA increased by 71% compared to prior year as is its largest 2Q win in 4 years (since 2Q 2020)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY narrowed the total viewer gap vs. GMA to less than 100,000 viewers for the second straight quarter, its first time since 3Q &amp; 4Q 2021<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s total viewer gap vs. GMA in 2Q 2024 was 72% closer than prior year<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 620,000 A25-54 viewers, beating Good Morning America by +127,000 (+26%) and leading CBS Mornings by +194,000 (+46%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 415,000 A18-49 viewers, beating GMA by +89,000 (+27%) and leading CBS by +128,000 (+45%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 2.681 million total viewers, leading CBS by +560,000 (+26%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital has averaged 47M monthly unique visitors, flat versus 2Q23.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY digital continues to rank as a top 2 leading lifestyle and entertainment brands in monthly unique visitors for the last 12 out of 13 months.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>JUNE 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"97\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?resize=605%2C97&#038;ssl=1\" alt=\"\" class=\"wp-image-7593\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Source: Nielsen, L+SD, 5\/27\/2024-6\/30\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY MONTHLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has ranked #1 in A25-54 for 10 consecutive months (longest streak since April 2022)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY delivered its biggest June demo win over GMA in 5 years (since 2019)\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 22<sup>nd<\/sup>\u00a0consecutive month and the 109<sup>th<\/sup>\u00a0time in the last 111 months (since April 2015)<\/strong><\/li>\n\n\n\n<li><strong>TODAY posted its best June competitive margins in total viewers vs. GMA and CBS in three years<\/strong>\n<ul class=\"wp-block-list\">\n<li>Compared to prior year, TODAY cut the total viewer gap vs. GMA by 57% and widened its lead over CBS by 28%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 561,000 A25-54 viewers, beating GMA by +89,000 (+19%) and leading CBS by +169,000 (+43%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 362,000 A18-49 viewers, beating GMA by +60,000 (+20%) and leading CBS by +113,000 (+45%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 2.578 million total viewers, leading CBS by +579,000 (+29%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of 6\/24\/2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"97\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?resize=605%2C97&#038;ssl=1\" alt=\"\" class=\"wp-image-7594\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/07\/Unknown-1-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Source: Nielsen, L+SD, 6\/24\/2024-6\/30\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY was the only morning show to increase its audience across-the-board vs. prior week<\/strong><\/li>\n\n\n\n<li><strong>TODAY posted its 46<sup>th<\/sup>\u00a0straight week at #1 in A25-54, its best streak in the key demo in over 3.5 years (since December 2020)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 47 consecutive weeks, its best streak in 3 years (since May 2021)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 31<sup>st<\/sup>\u00a0consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 40, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 589,000 A25-54 viewers, beating Good Morning America by +123,000 (+26%) and leading CBS Mornings by +219,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 46 consecutive weeks (54 of the last 60 weeks), its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>A25-54 viewership for TODAY reached a 5-week high (best since 5\/20\/2024) while its advantage over GMA and CBS were the largest seen in 6 weeks (since 5\/13\/2024)<\/li>\n\n\n\n<li>Week-over-week, TODAY saw the biggest gain of A25-54 viewers (+62,000, up +12%) and improved its demo lead over GMA by 66% (+123,000 vs. +74,000 prior week) and CBS by 60% (+219,000 vs. +137,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY was the only program to increase in A25-54 viewership (+13,000, up +2%), turned its A25-54 gap into a win vs. GMA (+123,000 vs. -2,000 prior year) and improved its demo advantage over CBS by 113% (+219,000 vs. +103,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 371,000 A18-49 viewers, beating GMA by +72,000 (+24%) and leading CBS by +147,000 (+66%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.551 million total viewers, leading CBS by +567,000 (+29%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,663 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>TODAY&#8217;s total viewer gap with GMA is the most narrow seen in 5 weeks (since 5\/20\/24)<\/li>\n\n\n\n<li>TODAY was the only morning show to increase its total viewership week-over-week (+13,000, up +1%) while narrowing its gap vs. GMA by 37% (-94,000 vs. -150,000 prior week) and increasing its lead over CBS by 4% (+567,000 vs. +544,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY reduced its total viewership gap vs. GMA by 69% (-94,000 vs. -299,000 prior year) and improved its advantage vs. CBS by 68% (+567,000 vs. +338,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 10.8M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 23.8M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-6\/30\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +125,000 A25-54 viewers, nearly 7 times higher than prior year (+18,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>###<\/strong><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo For Quarter, Month and Week TODAY Tops GMA for 46 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Grows Demo Lead Over GMA for Quarter, Month and Week TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 July 2, 2024 \u2013 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/07\/02\/today-is-1-in-key-demo-for-quarter-month-and-week-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY is #1 in Key Demo for Quarter, Month and Week<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-7591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY is #1 in Key Demo for Quarter, Month and Week - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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