{"id":7578,"date":"2024-06-25T15:46:27","date_gmt":"2024-06-25T15:46:27","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7578"},"modified":"2024-07-03T18:11:59","modified_gmt":"2024-07-03T18:11:59","slug":"today-is-1-in-key-demo-for-45-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/06\/25\/today-is-1-in-key-demo-for-45-weeks-straight\/","title":{"rendered":"TODAY is #1 in Key Demo for 45 Weeks Straight"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 45 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Narrows Total Viewer Gap with GMA Versus Prior Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 June 25, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 45<sup>th<\/sup>&nbsp;consecutive weekly demo win. TODAY grew its demo lead over GMA by 32% and reduced the total viewer gap by 40% versus the prior year. So far this season, TODAY has closed the total viewer gap with GMA by 59%. &nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly six times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/nbcnewspress.wpenginepowered.com\/wp-content\/uploads\/2024\/06\/Unknown-3.png?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6739\"\/><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen, L+SD, 6\/17\/2024-6\/23\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY posted its 45<sup>th<\/sup>\u00a0straight week at #1 in A25-54, its best streak in the key demo in over 3.5 years (since December 2020)\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>Versus prior week, TODAY increased its A25-54 lead over GMA by 54%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 46 consecutive weeks, its best streak in 3 years (since May 2021)\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY had its best A18-49 advantage vs. CBS in five weeks (since 5\/13\/2024)<\/li>\n\n\n\n<li>Versus prior week, TODAY improved its A18-49 advantages over both GMA (up 7%) and CBS (16% higher)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 30<sup>th<\/sup>\u00a0consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 39, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 527,000 A25-54 viewers, beating Good Morning America by +74,000 (+16%) and leading CBS Mornings &nbsp;by +138,000 (+35%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 45 consecutive weeks (53 of the last 59 weeks), its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>Week-over-week, TODAY improved its A25-54 viewership advantage vs. GMA by 54% (+74,000 vs. +48,000 prior week)\u00a0<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY improved its A25-54 advantage vs. GMA by 32% (+74,000 vs. +56,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 347,000 A18-49 viewers, beating GMA by +49,000 (+16%) and leading CBS by +109,000 (+46%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.537 million total viewers, trailing GMA by -150,000 (-6%) and leading CBS by +551,000 (+28%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,662 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY reduced its total viewership gap vs. GMA by 40% (-150,000 vs. -251,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 10.4M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 19.2M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-6\/23\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +124,000 A25-54 viewers, nearly 7 times higher than prior year (+18,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by -131,000 total viewers, a 59% gap improvement vs. the same period last season (-323,000)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 45 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Narrows Total Viewer Gap with GMA Versus Prior Year TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 June 25, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/06\/25\/today-is-1-in-key-demo-for-45-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY is #1 in Key Demo for 45 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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