{"id":743,"date":"2015-04-02T13:08:44","date_gmt":"2015-04-02T17:08:44","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=743"},"modified":"2015-04-02T13:08:44","modified_gmt":"2015-04-02T17:08:44","slug":"today-tops-gma-in-key-demo-thursday-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/04\/02\/today-tops-gma-in-key-demo-thursday-2\/","title":{"rendered":"&#8216;TODAY&#8217; TOPS GMA IN KEY DEMO THURSDAY"},"content":{"rendered":"<p><strong>TODAY Beat GMA by 154k in A25-54 Last Thursday Marking Its Biggest Daily Key Demo Win in Nearly 7 Months<\/strong><\/p>\n<p><strong>TODAY Posted 13 Daily Key Demo Wins in 1Q\u201915<\/strong><\/p>\n<p><strong>TODAY Is the #1 Morning News Show in A18-49 Season-to-Date, for the 1Q\u201915 and 82 of the last 83 Quarters<\/strong><\/p>\n<p>NEW YORK \u2013 April 2, 2015 \u2013 NBC\u2019s TODAY continues to gain momentum, tightening the ratings race and posting daily wins. For the week of March 23, TODAY was the number-one morning show Thursday, topping GMA by a giant 154k in the key demo A25-54. This marked TODAY\u2019s biggest key demo daily win since September 5, 2014.\u00a0 TODAY also posted growth in total viewers week to week.<\/p>\n<p>For the first quarter 2015, TODAY posted 13 daily demo wins and a total viewer win.\u00a0 TODAY was the #1 morning news program in A18-49 for the 1Q\u201915 marking its 9th consecutive quarter (82 of the last 83 quarters) in first place.\u00a0 TODAY also remains in first place in A18-49 for the season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em>Week of March 23<\/em><\/p>\n<ul>\n<li>TODAY beat GMA by +154,000 A25-54 viewers, its biggest single-day demo victory since September 5, 2014<\/li>\n<li>TODAY averaged 4.677 million total viewers, +43% (+1.402 million) better than CBS<\/li>\n<li>TODAY averaged 1.779 million A25-54 viewers, leading CBS by +81% (+794,000)<\/li>\n<li>TODAY was #1 for the week with 1.325 million A18-49 viewers, leading GMA by +4,000 and CBS by +601,000 (+83%)<\/li>\n<li>TODAY saw a +18,000 total viewer improvement week-to-week<\/li>\n<li>Season-to-date, TODAY is the #1 morning news program among A18-49 viewers (1.469 million average per week)<\/li>\n<\/ul>\n<p><em>1Q\u201915<\/em><\/p>\n<ul>\n<li>TODAY averaged 4.959 million total viewers during 1Q\u201915, +44% (1.525 million) more than CBS This Morning<\/li>\n<li>Among A25-54 viewers, TODAY averaged 1.920 million viewers and led CBS by +79% (+846,000)<\/li>\n<li>TODAY finished first among A18-49 viewers with 1.452 million viewers, +1% (+21,000) more than GMA and +94% (+704,000) more than CBS<\/li>\n<li>TODAY has been #1 among A18-49 viewers for 9 consecutive quarters and 82 of the last 83 quarters<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of March 23<\/em><\/p>\n<table width=\"401\">\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.41<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,677<\/strong><\/td>\n<td><strong>1.49<\/strong><\/td>\n<td><strong>1,779<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.36<\/td>\n<td>9<\/td>\n<td>3,275<\/td>\n<td>0.82<\/td>\n<td>985<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.97<\/td>\n<td>16<\/td>\n<td>5,410<\/td>\n<td>1.62<\/td>\n<td>1,935<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY.COM\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 9th straight month, Today.com reached more consumers than Goodmorningamerica.com on Yahoo.\u00a0 Over 27 million unique visitors turned to Today.com in February for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 17 consecutive months (24 out of the last 25), Today.com has reached more mobile consumers than Goodmorningamerica.com on Yahoo.<\/p>\n<p>Additionally, Today.com\u2019s mobile unique visitors have grown +91% over the last 12 months while Goodmorningamerica.com on Yahoo is +8% for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to nearly 3x Goodmorningamerica.com on Yahoo\u2019s mobile visitor number in February 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/hdtunnpo\/media.ne.cision.com\/l\/gckcsxeo\/media.ne.cision.com\/l\/vvsoqwep\/media.ne.cision.com\/l\/bzaoysap\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:liz.fischer@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Beat GMA by 154k in A25-54 Last Thursday Marking Its Biggest Daily Key Demo Win in Nearly 7 Months TODAY Posted 13 Daily Key Demo Wins in 1Q\u201915 TODAY Is the #1 Morning News Show in A18-49 Season-to-Date, for the 1Q\u201915 and 82 of the last 83 Quarters NEW YORK \u2013 April 2, 2015 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/04\/02\/today-tops-gma-in-key-demo-thursday-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; TOPS GMA IN KEY DEMO THURSDAY<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; 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