{"id":703,"date":"2015-03-03T09:13:59","date_gmt":"2015-03-03T14:13:59","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=703"},"modified":"2015-03-03T09:13:59","modified_gmt":"2015-03-03T14:13:59","slug":"nbcs-today-launches-all-new-today-parenting-team","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/03\/03\/nbcs-today-launches-all-new-today-parenting-team\/","title":{"rendered":"NBC\u2019S \u2018TODAY\u2019 LAUNCHES ALL-NEW \u201cTODAY PARENTING TEAM\u201d"},"content":{"rendered":"<p><strong>First-Ever Cross-Platform Parenting Community Where TODAY Anchors, Parents and Viewers Can Join Together to Help Solve Everyday Problems<\/strong><\/p>\n<p><strong>TODAY Parenting Team Sponsored at Launch by\u00a0JOHNSON\u2019S\u00ae\u00a0<\/strong><\/p>\n<p>NEW YORK, NY,\u00a0<a href=\"\/\/0\">March 3, 2015<\/a>\u00a0\u2013 This morning, NBC\u2019s TODAY announced the debut of its all-new TODAY Parenting Team, a cross-platform community designed to connect parents together and offer solution-oriented advice.\u00a0 Inspired by a recent baby boom at TODAY, and the show\u2019s ongoing parenting conversations on the air, behind the scenes, and among viewers, the TODAY Parenting Team was born.\u00a0 This first-of-its-kind parenting community will integrate the power of TODAY\u2019s anchors, experts and audiences to help solve everyday challenges faced by today\u2019s parents.<\/p>\n<p><strong>TODAY\u2019s Parenting Team announcement:\u00a0<a href=\"http:\/\/www.today.com\/video\/today\/57056824\">http:\/\/www.today.com\/video\/today\/57056824<\/a><\/strong><\/p>\n<p>The TODAY Parenting Team kicked off its first monthly challenge this morning: \u201cWhat did you wish you knew before you brought your baby home?\u201d\u00a0Audiences are invited to join the team and share their unique perspectives, vote on their favorite posts, and read essays from TODAY\u2019s Savannah Guthrie, Natalie Morales, Willie Geist, Sheinelle Jones, Jenna Wolfe and Jenna Bush Hager (<a href=\"http:\/\/today.com\/ParentingTeam\">http:\/\/TODAY.com\/ParentingTeam<\/a>).\u00a0The TODAY Parenting Team platform also features posts from\u00a0<em>New York Times<\/em>\u00a0best-selling authors Glennon Doyle Melton of\u00a0<a href=\"http:\/\/momastery.com\/\">Momastery.com<\/a>, Jill Smokler of Scary Mommy, and many more.<\/p>\n<p>\u201cSo many parents rely on the power of collective wisdom, myself included,\u201d said Jen Brown, Senior Vice President of Brand Partnerships and Strategic Content for NBC News.\u00a0\u201cFrom millennial parents to baby boomers, the TODAY Parenting Team is a community that offers easy access to a shared wealth of knowledge and personal experience.\u201d<\/p>\n<p>Team members will have their own dedicated profile page on\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0and can earn special contributor badges on their blogs and social channels. Contributions to the community will help create new content on\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0and the broadcast.\u00a0\u00a0 TODAY will explore the team\u2019s answers in a three-day series at the end of March sourcing the community for on-air guests and panels dedicated to educating parents. Anchors will then launch the next month\u2019s challenge.\u00a0 The TODAY Parenting Team is sponsored by JOHNSON\u2019S\u00ae.<\/p>\n<p>\u201cAt JOHNSON\u2019S\u00ae, we are always looking for new ways to engage with moms and dads, but more importantly, we want to give them a platform to connect with each other,\u201d said Kelly Gottfried, Marketing Director, JOHNSON\u2019S<sup>\u00ae<\/sup>\u00a0Brand. \u201cWe know a sense of community is important to parents and look forward to hearing them voice their own experiences through our partnership with TODAY.\u201d<\/p>\n<p>\u201cWhen it comes to reaching new parents, there is no cross platform destination like TODAY,\u201d said Christina Glorioso, Senior Vice President, Client Solutions, NBCUniversal. \u201cTogether with JOHNSON\u2019S\u00ae, we are excited to launch this new initiative to rally around one of our core viewer communities to provide solutions and bring awareness to real-life parenting experiences.\u201d<\/p>\n<p>TODAY invites viewers to join the conversation on social media using #ParentingTeam. For more on TODAY\u2019s Parenting Team, visit: <a href=\"http:\/\/today.com\/ParentingTeam\">http<\/a>:\/\/TODAY.com\/ParentingTeam.<\/p>\n<p><strong><a href=\"http:\/\/today.com\/ParentingTeam\">About\u00a0TODAY.com:<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/today.com\/\">NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford and Hoda Kotb are the anchors and hosts, and Don Nash is the executive producer.<\/a><\/p>\n<p><strong><a href=\"http:\/\/media.ne.cision.com\/l\/tdlidomp\/media.ne.cision.com\/l\/sicekbmo\/media.ne.cision.com\/l\/khaxpylp\/media.ne.cision.com\/l\/wwjhfqhp\/media.ne.cision.com\/l\/csmldjlp\/media.ne.cision.com\/l\/jrbmxelp\/today.com\/\">About JOHNSON&#8217;S\u00ae Brand<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/tdlidomp\/media.ne.cision.com\/l\/sicekbmo\/media.ne.cision.com\/l\/khaxpylp\/media.ne.cision.com\/l\/wwjhfqhp\/media.ne.cision.com\/l\/csmldjlp\/media.ne.cision.com\/l\/jrbmxelp\/today.com\/\">For years, JOHNSON\u2019S\u00ae has been committed to the happy and healthy development of all babies. Going beyond safe, mild and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses. Nothing is more important to JOHNSON\u2019S\u00ae than ensuring a stimulating start and a vibrant future for babies around the world and empowering families and health care professionals. Because JOHNSON\u2019S\u00ae knows, when it comes to bringing up baby, more is more. As the No. 1 baby skin care brand for over 100 years, JOHNSON\u2019S\u00ae has been advancing baby science and setting the standards in baby care. JOHNSON\u2019S\u00ae offers baby and adult products in over 175 countries.<\/a><\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/tdlidomp\/media.ne.cision.com\/l\/sicekbmo\/media.ne.cision.com\/l\/khaxpylp\/media.ne.cision.com\/l\/wwjhfqhp\/media.ne.cision.com\/l\/csmldjlp\/media.ne.cision.com\/l\/jrbmxelp\/today.com\/\">###<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-Ever Cross-Platform Parenting Community Where TODAY Anchors, Parents and Viewers Can Join Together to Help Solve Everyday Problems TODAY Parenting Team Sponsored at Launch by\u00a0JOHNSON\u2019S\u00ae\u00a0 NEW YORK, NY,\u00a0March 3, 2015\u00a0\u2013 This morning, NBC\u2019s TODAY announced the debut of its all-new TODAY Parenting Team, a cross-platform community designed to connect parents together and offer solution-oriented advice.\u00a0 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/03\/03\/nbcs-today-launches-all-new-today-parenting-team\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC\u2019S \u2018TODAY\u2019 LAUNCHES ALL-NEW \u201cTODAY PARENTING TEAM\u201d<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[133,19,155],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-today","tag-parenting","tag-today","tag-today-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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