{"id":6711,"date":"2024-06-04T12:09:02","date_gmt":"2024-06-04T16:09:02","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6711"},"modified":"2024-06-28T15:49:31","modified_gmt":"2024-06-28T15:49:31","slug":"today-is-1-in-key-demo-for-42-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/06\/04\/today-is-1-in-key-demo-for-42-weeks-straight\/","title":{"rendered":"TODAY is #1 in Key Demo for 42 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 42 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Competitively in Key Demo and Total Viewers Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 June 4, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 42<sup>nd<\/sup>&nbsp;consecutive weekly demo win. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY more than doubled its key demo lead over GMA and reduced the total viewer gap by 38% versus the same week prior year. So far this season, TODAY has closed the total viewer gap with GMA by 59%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage seven times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-6712\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/06\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><em>Source: Nielsen, L+SD, 5\/27\/2024-6\/2\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: All three morning shows were labeled as specials on Monday for the Memorial Day holiday.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY secured its 42<sup>nd<\/sup>\u00a0straight week at #1 in A25-54, its best streak in the key demo in over three years (since December 2020)\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has now won every morning of 2024 in A25-54 (104 and counting), its longest unbroken daily demo streak to start the year since 2012<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 43 consecutive weeks (best A18-49 streak since May 2021)\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has now won every morning of 2024 in A18-49 (104 and counting), its longest unbroken daily demo streak to start the year since 2012<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 27<sup>th<\/sup>\u00a0consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 36, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 559,000 A25-54 viewers, outperforming Good Morning America by +90,000 (+19%) and leading CBS Mornings by +167,000 (+42%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 42 consecutive weeks (50 of the last 56 weeks), its longest streak in more than three years (since December 2020)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY more than doubled its A25-54 advantage vs. GMA (+90,000 vs. +37,000 prior year, 143% higher)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 356,000 A18-49 viewers, beating GMA by +47,000 (+15%) and leading CBS by +98,000 (+38%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.605 million total viewers, leading CBS by +565,000 (+28%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,659 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 38% (-235,000 vs. -381,000 prior year) while also improving its advantage over CBS by 34% (+565,000 vs. +422,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 9.8M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 19.0M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-6\/2\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +128,000 A25-54 viewers, more than 7 times higher than prior year (+17,000) and drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 42 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Grows Competitively in Key Demo and Total Viewers Year Over Year TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 June 4, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/06\/04\/today-is-1-in-key-demo-for-42-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY is #1 in Key Demo for 42 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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