{"id":6671,"date":"2024-05-14T14:11:56","date_gmt":"2024-05-14T18:11:56","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6671"},"modified":"2024-06-28T15:50:14","modified_gmt":"2024-06-28T15:50:14","slug":"today-is-1-in-key-demo-for-39-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/05\/14\/today-is-1-in-key-demo-for-39-weeks-straight\/","title":{"rendered":"TODAY Is #1 in Key Demo for 39 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 39 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Wednesday &amp; Friday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Cuts the Total Viewer Gap with GMA by 91% Versus Prior Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 May 14, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 39th consecutive weekly demo win. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY&nbsp;topped GMA in total viewers Wednesday and Friday, posting its biggest single-day victory since February 2022. Versus the same week last year, TODAY closed the viewer gap with GMA by 91%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage nine times higher over GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in twelve years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6672\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?w=539&amp;ssl=1 539w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?resize=300%2C51&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/05\/Unknown-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 39<sup>th<\/sup>\u00a0consecutive week, the program\u2019s longest winning streak in the key demo in over three years (since December 2020)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 40 consecutive weeks (best A18-49 streak since May 2021)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>TODAY finished within 30,000 total viewers of GMA for the second week in a row<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY topped GMA by +194,000 total viewers last Friday, its biggest single-day victory since Monday, February 14, 2022 (Beijing Olympics and morning after Super Bowl LVI on NBC)<\/li>\n\n\n\n<li>TODAY posted two total viewer wins over GMA (Wednesday and Friday) and has now ranked #1 on 21 mornings in 2024, its highest tally for this point of the year since 2020<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 24<sup>th<\/sup>\u00a0week in a row\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 33, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 626,000 A25-54 viewers, beating Good Morning America by +124,000 (+25%) and leading CBS Mornings by +207,000 (+50%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has now been the #1 ranked morning show in A25-54 for 39 consecutive weeks (47 of the last 53 weeks), its longest streak\u00a0<\/strong>in more than three years (since December 2020)<\/li>\n\n\n\n<li>TODAY has ranked #1 in A25-54 every morning of 2024 so far (90 and counting), its longest unbroken daily streak to start the year since 2012<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY nearly tripled its A25-54 advantage vs. GMA (+124,000 vs. +42,000 prior year, up 195%)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 427,000 A18-49 viewers, beating GMA by +102,000 (+31%) and leading CBS by +151,000 (+55%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.696 million total viewers leading CBS by +509,000 (+23%) &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,656 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>TODAY was the #1 morning show in total viewers on Wednesday (+81,000 higher than GMA) and Friday (+194,000).\n<ul class=\"wp-block-list\">\n<li>Compared to the same week last year, TODAY closed the total viewer gap vs. GMA by 91% (-28,000 vs. -328,000 prior year) and improved its lead over CBS by 20% (+509,000 vs. +423,000 prior year)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 10.8M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 21.0M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-5\/12\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +128,000 A25-54 viewers, over 9 times higher than prior year (+14,000) and its highest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 39 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Tops GMA in Total Viewers Wednesday &amp; Friday TODAY Cuts the Total Viewer Gap with GMA by 91% Versus Prior Year TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 May 14, 2024 \u2013&nbsp;NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/05\/14\/today-is-1-in-key-demo-for-39-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 in Key Demo for 39 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY Is #1 in Key Demo for 39 Weeks Straight - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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