{"id":6641,"date":"2024-04-30T14:08:44","date_gmt":"2024-04-30T18:08:44","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6641"},"modified":"2024-06-28T15:50:35","modified_gmt":"2024-06-28T15:50:35","slug":"today-tops-gma-for-8-months-straight-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/04\/30\/today-tops-gma-for-8-months-straight-in-key-demo\/","title":{"rendered":"TODAY Tops GMA for 8 Months Straight in Key Demo"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo For Month and Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Biggest Monthly Demo Win Over GMA in 5 Years and Best Monthly Streak in 5 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Tuesday<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 April 30, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show in April, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54 for eight consecutive months. TODAY posted its largest monthly demo win over GMA in five years and its best monthly streak since May 2019.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY marked its 37<sup>th<\/sup>&nbsp;straight weekly demo win, its longest streak since December 2020. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012. Additionally, TODAY narrowed the total viewer gap with GMA by 56% versus the prior season and topped GMA in total viewers last Tuesday.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo, with an advantage more than nine times higher than the prior season. TODAY marked its best key demo start to a season versus GMA in five years.<\/p>\n\n\n\n<p><strong><u>APRIL 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/press.nbcnews.com\/wp-content\/uploads\/2024\/04\/Unknown-3.png?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6642\" \/><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen, L+SD, 4\/1\/2024-4\/28\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY MONTHLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has ranked #1 in A25-54 for 8 consecutive months (longest streak since April 2022)<\/strong>\n<ul class=\"wp-block-list\">\n<li>This was TODAY\u2019s biggest monthly demo win over GMA in five years (since April 2019)<\/li>\n\n\n\n<li>TODAY topped GMA by at least 100,000 A25-54 viewers for the 6<sup>th<\/sup>&nbsp;month in a row, its best streak since May 2019<\/li>\n\n\n\n<li>Versus GMA, TODAY\u2019s demo lead was up 8% from March (+156,000 vs. +144,000 prior month) and over 15 times higher than April 2023 (+156,000 vs. +10,000 prior year)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 20<sup>th<\/sup>&nbsp;consecutive month and the 107<sup>th<\/sup>&nbsp;time in the last 109 months (since April 2015)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Versus April 2023, TODAY more than tripled its A18-49 advantage over GMA (+102,000 vs. +32,000 in March 2023)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY increased its total viewership by +2,000 month-over-month<\/strong>\n<ul class=\"wp-block-list\">\n<li>Compared to April 2023 levels, TODAY reduced the total viewer gap with GMA by 72% (-100,000 vs. -351,000 prior year) and increased its advantage over CBS by 25% (+550,000 vs. +441,000 prior year)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Among A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 666,000 A25-54 viewers, beating GMA by +156,000 (+31%) and leading CBS by +210,000 (+46%)<\/li>\n\n\n\n<li>TODAY posted its largest A25-54 advantage over GMA in 60 months (since April 2019)<\/li>\n<\/ul>\n\n\n\n<p><strong>Among A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 454,000 A18-49 viewers, beating GMA by +102,000 (+29%) and leading CBS by +137,000 (+43%)<\/li>\n<\/ul>\n\n\n\n<p><strong>In total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 2.746 million total viewers, leading CBS by +550,000 (+25%)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had one of its top three quarters on record with an average 55 million monthly unique visitors in Q1 2024, growing 14% year-over-year. It continued to rank as the second largest individual publisher among leading lifestyle and entertainment brands.<\/strong><\/p>\n\n\n\n<p><strong><u>WEEK of APRIL 22-28, 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/press.nbcnews.com\/wp-content\/uploads\/2024\/04\/Unknown-1-1.png?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6643\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen, L+SD, 4\/22\/2024-4\/28\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 37<sup>th<\/sup>&nbsp;consecutive week, the program\u2019s longest winning streak in the key demo in over three years (since December 2020)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has outperformed GMA by at least 100,000 A25-54 viewers in 10 of the last 11 weeks (also 22 out of the 31 weeks this season)<\/li>\n\n\n\n<li>On Monday and Tuesday, TODAY beat GMA on back-to-back days by more than +200,000 A25-54 viewers for the first time since the Tokyo Olympics (8\/5 &amp; 8\/6\/2021)<\/li>\n\n\n\n<li>TODAY has now won every morning of 2024 in A25-54 (80 and counting), its longest unbroken daily demo streak to start the year since 2012<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 38 consecutive weeks (best A18-49 streak since May 2021)&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TODAY led GMA by +4,000 viewers on Tuesday morning and has now ranked #1 in total viewers on 17 mornings in 2024, the highest tally for this point of the year since 2020<\/strong><\/li>\n\n\n\n<li><strong>Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 22<sup>nd<\/sup>&nbsp;week in a row&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 over GMA was 9 times higher, its A18-49 lead nearly doubled (up 98%), and its total viewer gap improved by 72% vs. the same week last year<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 31, TODAY ranks as the #1 morning show in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is over 9 times higher than last season and is its best start in five years (2018-19 season)<\/li>\n\n\n\n<li>TODAY has cut the total viewer gap with GMA by more than half vs. last season (56% closer)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 659,000 A25-54 viewers, beating Good Morning America by +162,000 (+33%) and leading CBS Mornings by +211,000 (+47%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 441,000 A18-49 viewers, beating GMA by +99,000 (+29%) and leading CBS by +134,000 (+44%)&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.729 million total viewers, leading CBS by +529,000 (+24%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS in total viewers for 1,654 consecutive weeks (since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>TODAY was the #1 morning show across-the-board on Tuesday (+4,000 higher than GMA in total viewers)<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its total viewership by +13,000 (up +0.5%) and reduced its gap vs. GMA by 11% (-101,000 vs. -113,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 72% (-101,000 vs. -355,000 prior year) and improved its lead over CBS by 34% (+529,000 vs. +394,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 11.7M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 16.7M video views across on and off net platforms&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-4\/28\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +127,000 A25-54 viewers, over 9 times higher than prior year (+14,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo For Month and Week TODAY Posts Biggest Monthly Demo Win Over GMA in 5 Years and Best Monthly Streak in 5 Years TODAY Tops GMA in Total Viewers Tuesday TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 April 30, 2024 \u2013&nbsp;NBC News\u2019 TODAY was [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/04\/30\/today-tops-gma-for-8-months-straight-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Tops GMA for 8 Months Straight in Key Demo<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY Tops GMA for 8 Months Straight in Key Demo - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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