{"id":6590,"date":"2024-04-02T11:45:55","date_gmt":"2024-04-02T15:45:55","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6590"},"modified":"2024-05-09T20:36:17","modified_gmt":"2024-05-09T20:36:17","slug":"nbc-nightly-news-with-lester-holt-is-1-in-key-demos-on-wednesday-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/04\/02\/nbc-nightly-news-with-lester-holt-is-1-in-key-demos-on-wednesday-2\/","title":{"rendered":"NBC Nightly News with Lester Holt Is #1 in Key Demos on Wednesday"},"content":{"rendered":"\n<p><strong><em>Hits 5-Week High in A25-54, Marks Most Narrow Demo Gap vs. ABC Since February<\/em><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><em>Delivers Largest Total Viewer Audience in 6 Weeks, Marks Closest Total Viewer Gap vs. ABC in 12 Weeks<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2018Nightly\u2019 Continues Best Start to Broadcast Season vs. ABC in 4 Years Across the Board<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>PLUS: \u2018Nightly\u2019 Marks Strongest Week on Digital Since October 2023<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of March 25 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> <strong>tops ABC in the demos on Wednesday<\/strong>, by +30,000 in A25-54 &amp; by +50,000 in A18-49. <em>Nightly News<\/em> continues <strong>its best start of the season vs. ABC in 4 years in across the board<\/strong> (since 2019-20)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News <\/em>hits <strong>5-week high in A25-54 audien<\/strong>ce with 923,000 viewers, marking its closing key demo gap vs. ABC since February<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News <\/em>hits <strong>6-week high total viewers<\/strong> with 6.621 million viewers, marking its most narrow gap vs. ABC since January<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> <strong>increases viewership across the board vs. last week<\/strong>, only evening newscast to grow double digits<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Season to date, <em>Nightly News<\/em> improves its competitive position versus ABC across the board, including by 50% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News <\/em>marks its <strong>strongest week on digital since October 2023<\/strong> with 18.7 million views and 1.5 hours viewed across digital platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of March 25 Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.621 million total viewers, topping CBS by + 1.715 million (+35%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> increases total viewership by +452,000 vs. last week and hits a 6-week high<\/li>\n\n\n\n<li>In week over week, <em>Nightly News<\/em> narrows total viewership gap vs. ABC by 12%, most narrow in 12 weeks<\/li>\n\n\n\n<li>In year over year, <em>Nightly News<\/em> closes the total viewership gap vs. ABC by 21%<\/li>\n\n\n\n<li>Season to date, <em>Nightly News<\/em> narrows its total viewership gap vs. ABC by 9%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 923,000 A25-54 viewers, topping CBS by +208,000 (+29%)\n<ul class=\"wp-block-list\">\n<li>Tops ABC in the A25-54 demo on Wednesday by +30,000<\/li>\n\n\n\n<li>Increases A25-54 audience by +117,000 vs. last week and hits a 5-week high<\/li>\n\n\n\n<li>In week over week, Nightly News closes the key demo gap vs. ABC by 30%, most narrow since 2\/19\/24<\/li>\n\n\n\n<li>In year over year, Nightly News narrows the key demo gap vs. ABC by 49%<\/li>\n\n\n\n<li>Season to date, Nightly News narrows its A25-54 gap vs. ABC by 50%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 586,000 A18-49 viewers, beating CBS by +114,000 (+24%)\n<ul class=\"wp-block-list\">\n<li>Tops ABC in the A18-49 demo on Wednesday by +50,000<\/li>\n\n\n\n<li>Nightly News increases A18-49 by +63,000 vs. last week<\/li>\n\n\n\n<li>In week over week, Nightly News reduces the A18-49 gap vs. ABC by 16%, most narrow in 5 weeks<\/li>\n\n\n\n<li>In year over week, Nightly News closes the A18-19 gap vs. ABC by 42%<\/li>\n\n\n\n<li>Season to date, Nightly News narrows its A18-49 gap vs. ABC by 42%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital, Nightly News delivered 18.7 million video viewers and 1.5 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 655,000 views and 520,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong>1<sup>st<\/sup> QUARTER 2024: <em>NBC NIGHTLY NEWS WITH LESTER HOLT<\/em> INCREASES TOTAL VIEWERSHIP<\/strong><\/p>\n\n\n\n<p><strong><em>Marks 7<sup>th<\/sup> Consecutive Quarter of Narrowing A25-54 Gap vs. ABC in Year-Over-Year Measurements<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Delivers 5<sup>th<\/sup> Consecutive Quarter of Closing A18-49 Gap vs. ABC in Year-Over-Year Measurements<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>1st&nbsp;Quarter 2024: Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News&nbsp;<\/em>increase total viewers vs. last quarter, up +59,000<\/li>\n\n\n\n<li>Delivers its 7th&nbsp;consecutive quarter of improving the key A25-54 gap vs. ABC<\/li>\n\n\n\n<li>Marks 5th consecutive quarter for narrowing the key A18-49 gap vs. ABC<\/li>\n<\/ul>\n\n\n\n<p><strong><u>1st Quarter: Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.748 million total viewers, topping CBS by +1.804 million (+36%)\n<ul class=\"wp-block-list\">\n<li>Increases total viewership vs. last quarter by +59,000<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 975,000 A25-54 viewers, beating CBS by +255,000 (+35%)\n<ul class=\"wp-block-list\">\n<li>In year over year, Nightly News cuts the A25-54 gap vs. ABC by 26%, its 7th consecutive quarter of improving the key demo gap vs. the network<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 645,000 A18-49 viewers, beating CBS by +151,000 (+31%)\n<ul class=\"wp-block-list\">\n<li>In year over year, Nightly News cuts the A18-49 gap vs. ABC by 14%, its 5th consecutive quarter of closing the demo gap vs. the network<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Nightly News&nbsp;<\/em>delivered more than 170 million video views across digital platforms for the 17<sup>th<\/sup> consecutive quarter<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of MARCH 25-31, 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>923<\/strong><\/td><td><strong>586<\/strong><\/td><td><strong>6,621<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>715<\/td><td>472<\/td><td>4,906<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,059<\/td><td>698<\/td><td>7,822<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men\u2019s Basketball Tournament coverage on Thursday and Friday in prime time. Nightly News and ABC World News Tonight were based on 4-day averages (Mon-Thurs) due to retitling on Good Friday. Note: NBC Nightly News, ABC World News Tonight and CBS Evening News\u2019 ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.<\/p>\n\n\n\n<p><strong><u>1<sup>st <\/sup>QUARTER <\/u><\/strong><strong><u>2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>975<\/strong><\/td><td><strong>645<\/strong><\/td><td><strong>6,748<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>720<\/td><td>494<\/td><td>4,944<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,108<\/td><td>753<\/td><td>8,012<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>From:<\/strong> Mark Mwachiro &lt;<a href=\"mailto:Mark@markhenrymedia.com\">Mark@markhenrymedia.com<\/a>&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hits 5-Week High in A25-54, Marks Most Narrow Demo Gap vs. ABC Since February Delivers Largest Total Viewer Audience in 6 Weeks, Marks Closest Total Viewer Gap vs. ABC in 12 Weeks \u2018Nightly\u2019 Continues Best Start to Broadcast Season vs. ABC in 4 Years Across the Board PLUS: \u2018Nightly\u2019 Marks Strongest Week on Digital Since [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/04\/02\/nbc-nightly-news-with-lester-holt-is-1-in-key-demos-on-wednesday-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC Nightly News with Lester Holt Is #1 in Key Demos on Wednesday<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,5],"tags":[4],"class_list":["post-6590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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