{"id":6584,"date":"2024-03-26T13:26:27","date_gmt":"2024-03-26T17:26:27","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6584"},"modified":"2024-03-28T14:48:16","modified_gmt":"2024-03-28T14:48:16","slug":"today-is-1-in-key-demo-for-32-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/26\/today-is-1-in-key-demo-for-32-weeks-straight\/","title":{"rendered":"Today Is #1 in Key Demo for 32 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 32 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Last Wednesday,&nbsp;<\/strong><strong>Its 25<sup>th<\/sup>&nbsp;Total Viewer Win Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 26, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 32<sup>nd<\/sup>&nbsp;consecutive weekly demo win. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also topped GMA in total viewers last Wednesday, marking its 25<sup>th<\/sup>&nbsp;total viewer win season to date. Versus the prior year, TODAY improved its competitive position with GMA in the key demo and total viewers for the 17<sup>th<\/sup>&nbsp;consecutive week. Versus the prior week, TODAY added more total viewers than GMA and CBS combined.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage over GMA that\u2019s more than eight times higher than the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in five years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/press.nbcnews.com\/wp-content\/uploads\/2024\/03\/Unknown-2.png?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6585\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 32<sup>nd<\/sup>&nbsp;consecutive week, the program\u2019s longest winning streak in the key demo in over three years (since December 2020)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has now won every morning of 2024 in A25-54 (56 and counting), its longest daily unbroken demo streak to start the year since 2012<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 33 consecutive weeks (best A18-49 streak since May 2021)&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TODAY ranked #1 in total viewers on Wednesday morning (+165,000), its 12<sup>th<\/sup>&nbsp;head-to-head win over GMA in 2024 and its 25<sup>th<\/sup>&nbsp;daily top finish season-to-date (all regular TODAY broadcasts included)<\/strong><\/li>\n\n\n\n<li><strong>Versus prior week, TODAY posted the biggest growth in A25-54\/A18-49 viewers while adding more total viewers than GMA and CBS combined<\/strong><\/li>\n\n\n\n<li><strong>Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 17<sup>th<\/sup>&nbsp;consecutive week<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 26, TODAY ranks as the #1 morning show in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is more than 8x higher than last season and is its best start in five years (2018-19 season)<\/li>\n\n\n\n<li>TODAY has cut its total viewer gap with GMA by more than half vs. the same point last season (51% closer)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 696,000 A25-54 viewers, beating Good Morning America by +156,000 (+29%) and leading CBS Mornings by +296,000 (+74%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 32 consecutive weeks (40 of the last 46 weeks) and beaten CBS in the key demo for 1,649 straight weeks (every week since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>TODAY\u2019s current 32-week winning streak in the key demo is its longest in more than three years (since December 2020)<\/li>\n\n\n\n<li>TODAY has ranked #1 in A25-54 every morning of 2024 so far (56 and counting), its longest unbroken daily streak to start the year since 2012<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A25-54 viewership by +83,000 (up +14%), improving its demo lead over GMA by 70% (+156,000 vs. +92,000 prior week) and vs. CBS by 42% (+296,000 vs. +208,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 478,000 A18-49 viewers, beating GMA by +137,000 (+40%) and leading CBS by +214,000 (+81%)&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.719 million total viewers, leading CBS by +700,000 (+35%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On Wednesday morning, TODAY beat GMA in total viewers (+165,000) for the 12<sup>th<\/sup>&nbsp;time head-to-head vs. the ABC program in 2024. TODAY has now won a total of 25 mornings season-to-date when it was rated normally.<\/li>\n\n\n\n<li>TODAY has posted at least one daily total viewer win in each of the last 7 weeks<\/li>\n\n\n\n<li>Versus prior week, TODAY added more total viewers (+186,000, up +7%) than GMA and CBS combined, reduced its viewership gap vs. GMA by 58% (-60,000 vs. -143,000 prior week), and improved its lead vs. CBS by 28% (+700,000 vs. +548,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 11.1M unique visitors last week<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove&nbsp;18.8M&nbsp;video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-3\/24\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +120,000 A25-54 viewers, more than 8 times higher than prior year (+14,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 32 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Tops GMA in Total Viewers Last Wednesday,&nbsp;Its 25th&nbsp;Total Viewer Win Season to Date TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 March 26, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/26\/today-is-1-in-key-demo-for-32-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Today Is #1 in Key Demo for 32 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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