{"id":6558,"date":"2024-03-12T13:31:04","date_gmt":"2024-03-12T17:31:04","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6558"},"modified":"2024-03-28T15:23:16","modified_gmt":"2024-03-28T15:23:16","slug":"today-is-1-in-key-demo-for-30-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/","title":{"rendered":"Today Is #1 in Key Demo for 30 Weeks Straight"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 30 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Last Thursday, Its 10<sup>th<\/sup>&nbsp;Across-the-Board Victory of 2024<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Key Demo Lead Versus Prior Year<\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 March 12, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its 30th&nbsp;consecutive&nbsp;weekly demo win, its longest streak since December 2020.&nbsp;TODAY also&nbsp;posted its longest unbroken daily demo streak start to the year since 2012. &nbsp;<\/p>\n\n\n\n<p>Additionally, TODAY topped GMA in total viewers last Thursday, marking its 10<sup>th<\/sup>&nbsp;across-the-board victory of 2024. Versus the prior year, TODAY improved its competitive position with GMA in the key demo and total viewers for the 15<sup>th<\/sup>&nbsp;consecutive week.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo, more than seven times higher than the prior season. TODAY marked its best key demo start to a season versus GMA in five years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/press.nbcnews.com\/wp-content\/uploads\/2024\/03\/Unknown.png?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6559\" \/><\/figure>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 30<sup>th<\/sup>&nbsp;consecutive week, the program\u2019s longest winning streak in the key demo in over three years (since December 2020)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has won all 46 rated mornings of 2024 among A25-54, its longest unbroken daily demo streak to start the year since 2012<\/li>\n\n\n\n<li>Versus prior year, TODAY more than doubled its A25-54 lead over GMA<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 31 consecutive weeks (best A18-49 streak since February 2022)&nbsp;<\/strong><\/li>\n\n\n\n<li>T<strong>ODAY beat GMA by +119,000 total viewers on Thursday morning, its 10<sup>th<\/sup>&nbsp;across-the-board victory of 2024<\/strong><\/li>\n\n\n\n<li><strong>Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 15<sup>th<\/sup>&nbsp;consecutive week<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 24, TODAY ranks as the #1 morning show in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is more than 7x higher than last season and is its best start in five years (2018-19 season)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 673,000 A25-54 viewers, beating Good Morning America by +109,000 (+19%) and leading CBS Mornings by +223,000 (+50%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 30 consecutive weeks (38 of the last 44 weeks) and beaten CBS in the key demo for 1,647 straight weeks (every week since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>TODAY\u2019s current 30-week winning streak in the key demo is its longest in more than three years (since December 2020). In addition, TODAY has beaten GMA by at least 100,000 A25-54 viewers for 4 consecutive weeks and in 14 of the last 20 weeks.<\/li>\n\n\n\n<li>TODAY has ranked #1 in A25-54 every morning of 2024 so far, its longest unbroken daily streak to start the year since 2012<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 447,000 A18-49 viewers, beating GMA by +91,000 (+26%) and leading CBS by +159,000 (+55%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.813 million total viewers, leading CBS by +623,000 (+28%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY beat GMA by +119,000 total viewers on Thursday morning, its 10<sup>th<\/sup>&nbsp;across-the-board daily victory of 2024<\/li>\n\n\n\n<li>For the third consecutive week, TODAY posted at least one total viewer win over GMA that exceeded +100,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 11.4M unique visitors last week<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove&nbsp;16.8M&nbsp;video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-3\/10\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +120,000 A25-54 viewers, more than 7 times higher than prior year (+17,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 30 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Tops GMA in Total Viewers Last Thursday, Its 10th&nbsp;Across-the-Board Victory of 2024 TODAY Grows Key Demo Lead Versus Prior Year&nbsp; TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 March 12, 2024 \u2013&nbsp;NBC News\u2019 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Today Is #1 in Key Demo for 30 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA for 30 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Tops GMA in Total Viewers Last Thursday, Its 10th&nbsp;Across-the-Board Victory of 2024 TODAY Grows Key Demo Lead Versus Prior Year&nbsp; TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 March 12, 2024 \u2013&nbsp;NBC News\u2019 [...]Read More... from Today Is #1 in Key Demo for 30 Weeks Straight\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T17:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grace Dubay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Dubay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/\"},\"author\":{\"name\":\"Grace Dubay\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/7f8b0c85dbe94502591e5e6a59e3a139\"},\"headline\":\"Today Is #1 in Key Demo for 30 Weeks Straight\",\"datePublished\":\"2024-03-12T17:31:04+00:00\",\"dateModified\":\"2024-03-28T15:23:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/\"},\"wordCount\":578,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/\",\"name\":\"Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2024-03-12T17:31:04+00:00\",\"dateModified\":\"2024-03-28T15:23:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2024\\\/03\\\/12\\\/today-is-1-in-key-demo-for-30-weeks-straight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Today Is #1 in Key Demo for 30 Weeks Straight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Friends, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/7f8b0c85dbe94502591e5e6a59e3a139\",\"name\":\"Grace Dubay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"caption\":\"Grace Dubay\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/gdubay\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/","og_locale":"en_US","og_type":"article","og_title":"Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases","og_description":"TODAY Tops GMA for 30 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Tops GMA in Total Viewers Last Thursday, Its 10th&nbsp;Across-the-Board Victory of 2024 TODAY Grows Key Demo Lead Versus Prior Year&nbsp; TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 March 12, 2024 \u2013&nbsp;NBC News\u2019 [...]Read More... from Today Is #1 in Key Demo for 30 Weeks Straight","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/","og_site_name":"NBC News Press Releases","article_published_time":"2024-03-12T17:31:04+00:00","article_modified_time":"2024-03-28T15:23:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Grace Dubay","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Grace Dubay","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/"},"author":{"name":"Grace Dubay","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139"},"headline":"Today Is #1 in Key Demo for 30 Weeks Straight","datePublished":"2024-03-12T17:31:04+00:00","dateModified":"2024-03-28T15:23:16+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/"},"wordCount":578,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/","name":"Today Is #1 in Key Demo for 30 Weeks Straight - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2024-03-12T17:31:04+00:00","dateModified":"2024-03-28T15:23:16+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/12\/today-is-1-in-key-demo-for-30-weeks-straight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"Today Is #1 in Key Demo for 30 Weeks Straight"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Friends, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139","name":"Grace Dubay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","caption":"Grace Dubay"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/gdubay\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/6558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=6558"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/6558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/5745"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=6558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=6558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=6558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}