{"id":6547,"date":"2024-03-05T14:33:26","date_gmt":"2024-03-05T19:33:26","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6547"},"modified":"2024-03-28T15:25:23","modified_gmt":"2024-03-28T15:25:23","slug":"today-is-1-in-key-demo-for-29-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/05\/today-is-1-in-key-demo-for-29-weeks-straight\/","title":{"rendered":"Today Is #1 in Key Demo for 29 Weeks Straight"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 29 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows in Key Demo Versus Prior Week, Delivers Biggest Demo Lead Over GMA Since March 2020<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Closest Total Viewer Gap with GMA in More Than 2 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 March 5, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its 29th straight weekly demo win, its longest streak since December 2020, and posted its biggest single-day demo win last Tuesday versus GMA since November 2020 (excluding the Olympics).<\/p>\n\n\n\n<p>Last week, TODAY posted its closest weekly total viewer gap with GMA since November 2021, excluding Thanksgiving and Olympics week, narrowing the gap by 89% versus the prior week and 98% versus the prior year. Additionally, TODAY topped GMA in total viewers last Monday and Tuesday, Tuesday being the largest non-Olympics daily victory since January 2022.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo, more than seven times higher than the prior season. TODAY marked its best key demo start to a season versus GMA in five years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/press.nbcnews.com\/wp-content\/uploads\/2024\/03\/ratings-35.jpg?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-6548\" style=\"width:498px;height:auto\" \/><\/figure>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 29<sup>th<\/sup> consecutive week, the program\u2019s longest winning streak in the key demo in over three years (since December 2020)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY beat GMA by +198,000 A25-54 viewers, its largest demo victory since the week of 3\/23\/2020 (excluding Thanksgiving and Olympics weeks)<\/li>\n\n\n\n<li>On Tuesday, TODAY had its biggest single-day demo win (+275,000 vs. GMA) since 11\/16\/2020 (excluding Olympics)<\/li>\n\n\n\n<li>TODAY has led GMA by at least 100,000 A25-54 viewers on 15 of the last 17 mornings<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 30 consecutive weeks (best A18-49 streak since February 2022)<\/strong><\/li>\n\n\n\n<li><strong>TODAY closed to within -7,000 total viewers of GMA, its closest weekly gap since 11\/29\/2021 (excluding Thanksgiving and Olympics weeks)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY beat GMA in total viewers on back-to-back mornings: Monday (+65,000) and Tuesday (+147,000)<\/li>\n\n\n\n<li>Tuesday was TODAY\u2019s largest non-Olympics daily victory since 1\/10\/2022<\/li>\n\n\n\n<li>TODAY posted an 89% reduction in total viewer gap with GMA vs. prior week and 98% closer than the same week prior year<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 14<sup>th<\/sup> consecutive week<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 23, TODAY ranks as the #1 morning show in A25-54 and A18-49<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is more than 7x higher than last season and is its best start in five years (2018-19 season)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 724,000 A25-54 viewers, beating Good Morning America by +198,000 (+38%) and leading CBS Mornings by +267,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 29 consecutive weeks (37 of the last 43 weeks) and beaten CBS in the key demo for 1,646 weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY\u2019s current 29-week winning streak in the key demo is its longest in more than three years (since December 2020)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 484,000 A18-49 viewers, beating GMA by +152,000 (+46%) and leading CBS by +183,000 (+61%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.857 million total viewers, leading CBS by +600,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY posted its closest gap vs. GMA since 11\/29\/2021 (excluding Thanksgiving &amp; Olympics weeks) and has now beaten CBS for 1,646 consecutive weeks in total viewers (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY beat GMA in total viewers on back-to-back mornings: Monday (+65,000) and Tuesday (+147,000). Tuesday was TODAY\u2019s largest non-Olympics daily victory since 1\/10\/2022.<\/li>\n\n\n\n<li>Week-over-week, TODAY grew its total viewership by +65,000 (up +2%), reduced its gap vs. GMA by 89% (-7,000 vs. -64,000 prior week), and improved its lead vs. CBS by 0.3% (+600,000 vs. +598,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week prior year, TODAY reduced its total viewer gap vs. GMA by 98% (-7,000 vs. -399,000 prior year) and improved its lead over CBS by 9% (+600,000 vs. +548,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 12.1M unique visitors last week<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove&nbsp;20.5M&nbsp;video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-3\/3\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +120,000 A25-54 viewers, more than 7 times higher than prior year (+16,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 29 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Grows in Key Demo Versus Prior Week, Delivers Biggest Demo Lead Over GMA Since March 2020 TODAY Posts Closest Total Viewer Gap with GMA in More Than 2 Years TODAY Is #1 in Key Demo Season to [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/03\/05\/today-is-1-in-key-demo-for-29-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Today Is #1 in Key Demo for 29 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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