{"id":6518,"date":"2024-02-21T12:14:35","date_gmt":"2024-02-21T17:14:35","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6518"},"modified":"2024-02-21T12:14:35","modified_gmt":"2024-02-21T17:14:35","slug":"nbc-nightly-news-with-lester-holt-hits-3-week-high-in-total-viewers-increases-viewership","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/02\/21\/nbc-nightly-news-with-lester-holt-hits-3-week-high-in-total-viewers-increases-viewership\/","title":{"rendered":"NBC NIGHTLY NEWS WITH LESTER HOLT HITS 3 WEEK HIGH IN TOTAL VIEWERS &amp; INCREASES VIEWERSHIP"},"content":{"rendered":"\n<p><strong><em>\u2018Nightly News\u2019 Delivers Best Start to Broadcast Season vs. ABC in 4 Years in Key Demos<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Season to Date, \u2018Nightly News\u2019 Improves Competitive Position Vs. ABC by Double Digits Across the Board<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of Feb. 12 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> hits a 3-week high in total viewers (since 1\/22\/24) with 6.812 million viewers and increase total viewership vs. last week, up +49,000<\/li>\n\n\n\n<li><em>Nightly News<\/em> continues its best start of the season vs. ABC in 4 years (since 2019-20) in the key A25-54 &amp; A18-49 demos<\/li>\n\n\n\n<li>Season to date, <em>Nightly News<\/em> improves its competitive position versus ABC across the board by double digits, including by 63% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of Feb. 12 Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.812 million total viewers, topping CBS by + 1.588 million (+30%)\n<ul class=\"wp-block-list\">\n<li>Increases total viewership vs. last week by +49,000 and hits 3 week high in total viewers<\/li>\n\n\n\n<li>In week over week, <em>Nightly News<\/em> closes the total viewer gap vs. ABC by 10%<\/li>\n\n\n\n<li>Season to date, <em>Nightly News<\/em> narrows its total viewership gap vs. ABC by 12%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 940,000 A25-54 viewers, topping CBS by +108,000 (+13%)\n<ul class=\"wp-block-list\">\n<li>Season to date, <em>Nightly News<\/em> narrows its A25-54 gap vs. ABC by 63%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 626,000 A18-49 viewers, beating CBS by +46,000 (+8%)\n<ul class=\"wp-block-list\">\n<li>Season to date, <em>Nightly News<\/em> narrows its A18-49 gap vs. ABC by 53%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital, <em>Nightly News<\/em> delivered 14.5 million video viewers and 1.6 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, full episodes reached 789,000 views and 617,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of FEBRUARY 12-18, 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>940<\/strong><\/td><td><strong>626<\/strong><\/td><td><strong>6,812<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>832<\/td><td>580<\/td><td>5,224<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,167<\/td><td>792<\/td><td>8,026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Note: CBS Evening News was based on a 4-day average due to retitling on Friday, 2\/16. NBC Nightly News, ABC World News Tonight and CBS Evening News\u2019 ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Nightly News\u2019 Delivers Best Start to Broadcast Season vs. ABC in 4 Years in Key Demos Season to Date, \u2018Nightly News\u2019 Improves Competitive Position Vs. ABC by Double Digits Across the Board Week of Feb. 12 Ratings Highlights Week of Feb. 12 Nightly Stats WEEK of FEBRUARY 12-18, 2024 Program P25-54 P18-49 P2+ Imps Imps [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/02\/21\/nbc-nightly-news-with-lester-holt-hits-3-week-high-in-total-viewers-increases-viewership\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NIGHTLY NEWS WITH LESTER HOLT HITS 3 WEEK HIGH IN TOTAL VIEWERS &amp; INCREASES VIEWERSHIP<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":6134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBC NIGHTLY NEWS WITH LESTER HOLT HITS 3 WEEK HIGH IN TOTAL VIEWERS &amp; INCREASES VIEWERSHIP - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/02\/21\/nbc-nightly-news-with-lester-holt-hits-3-week-high-in-total-viewers-increases-viewership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBC NIGHTLY NEWS WITH LESTER HOLT HITS 3 WEEK HIGH IN TOTAL VIEWERS &amp; INCREASES VIEWERSHIP - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"\u2018Nightly News\u2019 Delivers Best Start to Broadcast Season vs. ABC in 4 Years in Key Demos Season to Date, \u2018Nightly News\u2019 Improves Competitive Position Vs. 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