{"id":6487,"date":"2024-01-30T16:46:15","date_gmt":"2024-01-30T21:46:15","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6487"},"modified":"2024-01-30T16:46:15","modified_gmt":"2024-01-30T21:46:15","slug":"today-is-1-in-key-demo-for-month-and-week-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/30\/today-is-1-in-key-demo-for-month-and-week-4\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo For Month and Week&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Biggest Monthly Demo Lead Over GMA Since March 2021<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA for 24 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 January 30, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show in January, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY also posted its biggest monthly demo lead over GMA since March 2021 and grew across the board versus the prior month.<\/p>\n\n\n\n<p>Last week, TODAY was the number-one morning show, topping GMA in A25-54. TODAY marked its 24th straight weekly demo win, its longest streak since December 2020. Additionally, season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49.<\/p>\n\n\n\n<p><strong><u>JANUARY 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"103\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Unknown-6.png?resize=640%2C103&#038;ssl=1\" alt=\"\" class=\"wp-image-6488\" style=\"width:600px;height:auto\" \/><\/figure>\n\n\n\n<p><strong><u>KEY MONTHLY INSIGHTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 5<sup>th<\/sup>&nbsp;consecutive month<\/strong><\/li>\n\n\n\n<li><em>TODAY held its best monthly A25-54 lead over GMA since March 2021 (34 months) and its widest January demo&nbsp;advantage in five years (2019)<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A18-49 for the 17<sup>th<\/sup>&nbsp;consecutive month and 104<sup>th<\/sup>&nbsp;time in the last 106 months (since April 2015)<\/strong><\/li>\n\n\n\n<li><strong>In total viewers, TODAY had its closest monthly gap vs. GMA since November 2021 (26 months)<\/strong><\/li>\n\n\n\n<li><strong>TODAY is up across-the-board vs. prior month<\/strong><\/li>\n\n\n\n<li><strong>Vs. prior year, TODAY improved its competitive positions across-the-board vs. GMA and lead over CBS among total viewers<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Among A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 720,000 A25-54 viewers, leading GMA by +139,000 (+24%) and CBS by +217,000 (+43%)<\/li>\n<\/ul>\n\n\n\n<p><strong>Among A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 503,000 A18-49 viewers, leading GMA by +119,000 (+31%) and CBS by +180,000 (+56%)<\/li>\n<\/ul>\n\n\n\n<p><strong>In total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 2.864 million total viewers, leading CBS by +573,000 (+25%)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital saw 55 million unique visitors in December 2023, its fourth straight month with more than 50 million visitors.<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It continued to rank among the top three individual publisher among leading lifestyle and entertainment brands, a position it\u2019s held for the last 40 months.&nbsp;<\/p>\n\n\n\n<p><strong><u>Week of January 22-28, 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"102\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_Unknown-1-1.png?resize=640%2C102&#038;ssl=1\" alt=\"\" class=\"wp-image-6489\" style=\"width:578px;height:auto\" \/><\/figure>\n\n\n\n<p><strong><u>&nbsp;KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranks #1 in A25-54 for the 24<sup>th<\/sup>&nbsp;consecutive week, its longest key demo winning streak in over three years (since December 2020)&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for 25 consecutive weeks (best A18-49 streak since February 2022)&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TODAY&#8217;s gap with GMA is the most narrow gap in nearly 2 years when excluding Thanksgiving Week wins (since 2\/14\/22 \u2013 Beijing Olympics)<\/strong><\/li>\n\n\n\n<li><strong>TODAY improved its competitive positions vs. GMA across-the-board compared to both prior week and prior year&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY improved its A25-54 lead by 66% and A18-49 lead by 78% and reduced the total viewer gap by 63%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 18, TODAY ranks as the #1 morning show in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is nearly 6x higher than last season and is the best start in five years (2018-19 season)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 698,000 A25-54 viewers, beating Good Morning America by +141,000 (+25%) and leading CBS Mornings by +147,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 24 consecutive weeks (32 of the last 38 weeks) and beaten CBS in the key demo for 1,641 weeks (every week since 8\/10\/1992)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 480,000 A18-49 viewers, beating GMA by +116,000 (+32%) and leading CBS by +115,000 (+32%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.806 million total viewers, leading CBS by +438,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,641 consecutive weeks in total viewers (since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>TODAY&#8217;s gap with GMA is the most narrow gap in nearly 2 years when excluding Thanksgiving Week wins (since 2\/14\/22 \u2013 Beijing Olympics)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY had had 13.7M unique visitors&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The brand drove&nbsp;19.6M&nbsp;video views across on and off net platforms<\/p>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-1\/28\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +119,000 A25-54 viewers, nearly 6 times higher than prior year (+20,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo For Month and Week&nbsp; TODAY Posts Biggest Monthly Demo Lead Over GMA Since March 2021 TODAY Tops GMA for 24 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 January 30, 2024 \u2013&nbsp;NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/30\/today-is-1-in-key-demo-for-month-and-week-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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