{"id":6468,"date":"2024-01-23T14:43:35","date_gmt":"2024-01-23T19:43:35","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6468"},"modified":"2024-01-23T14:43:35","modified_gmt":"2024-01-23T19:43:35","slug":"nbc-news-daily-wins-the-week-in-key-demo-1-afternoon-news-program-on-all-of-tv","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/23\/nbc-news-daily-wins-the-week-in-key-demo-1-afternoon-news-program-on-all-of-tv\/","title":{"rendered":"\u201cNBC NEWS DAILY\u201d WINS THE WEEK IN KEY DEMO, #1 AFTERNOON NEWS PROGRAM ON ALL OF TV"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">&#8220;<strong><em>NBC News Daily&#8221; Wins Across-the-Board Monday of Iowa Caucuses, Marks Second Highest Total Viewership on Record<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jan. 23, 2024 \u2014 <em>NBC News Daily<\/em> is the <strong>#1 afternoon news program on all of television<\/strong> last week with 303,000 A25-54 viewers, according to data from Nielsen Media Research.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks <em>NBC News Daily<\/em>\u2019s 15th key demo weekly win over ABC\u2019s <em>GMA3<\/em> in the last 16 weeks, most recently by +47,000 (+18%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NBC News Daily<\/em> wins across-the-board on Monday of the Iowa caucuses. For the week, <em>NBC News Daily<\/em> marks its second highest total viewer delivery on record, averaging 1.439 million total viewers and increasing viewership by +119,000 (+9%) vs. last week. The broadcast is the only one to increase total viewers vs. same week last season, up +195,000 and narrowing its gap vs. <em>GMA3 <\/em>by +63%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season-to-date, <em>NBC News Daily<\/em> is the #1 afternoon news program on all of television, including broadcast and cable. <em>NBC News Daily <\/em>cuts the total viewer gap with GMA3 in half vs. the same point last season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NBC News Daily <\/em>reaches even more viewers on its NBC News NOW streaming platform. Morgan Radford and Vicky Nguyen anchor the 12-2 p.m. ET hours, with Kate Snow and Zinhle Essamuah anchoring the 2-4 p.m. ET hours.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"98\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/14_image.png?resize=640%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-6470\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBC NEWS DAILY ranks #1 over GMA3 in A25-54 and A18-49 viewers for the third week in a row.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NBC NEWS DAILY averages 303,000 A25-54 viewers, beating GMA3 by +47,000 (+18%).<\/li>\n\n\n\n<li>This is NBC NEWS DAILY\u2019s 15th A25-54 demo win over GMA3 in the last 16 weeks.&nbsp;<\/li>\n\n\n\n<li>Versus the prior year, NBC NEWS DAILY is the only program up, turning its A25-54 viewership gap into an advantage vs. GMA3 (+47,000 vs. -30,000 prior year).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBC NEWS DAILY posts its second highest total viewer delivery on record, averaging 1.439 million total viewers.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, NBC NEWS DAILY increased its total viewership by +119,000 (+9%).<\/li>\n\n\n\n<li>Compared to the same week last season, NBC NEWS DAILY is the only program to increase in total viewers, up +195,000 (+16%). NBC NEWS DAILY reduced its gap vs. GMA3 by 63%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Season-to-date, NBC NEWS DAILY is the #1 afternoon news program on all TV in the key news demo A25-54 and A18-49 (M-F, 12P-4P)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NBC NEWS DAILY ranks #1 in A25-54 and A18-49 over GMA3.<\/li>\n\n\n\n<li>Among A25-54 viewers, NBC NEWS DAILY leads GMA3 by +18,000 (+7%).<\/li>\n\n\n\n<li>Among A18-49 viewers, NBC NEWS DAILY leads GMA3 by +11,000 (+6%).<\/li>\n\n\n\n<li>NBC NEWS DAILY cuts the total viewer gap with GMA3 in half vs. the same point last season.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen, L+SD, 1\/15\/2024-1\/21\/2024. Average audience based on regularly-titled telecasts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information, contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claudia Meyer-Samargia<br \/>NBC News<br \/>Claudia.MeyerSamargia@nbcuni.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Follow NBC News PR on<\/strong><a href=\"https:\/\/twitter.com\/NBCNewsPR\"><strong> X<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.threads.net\/@nbcnewspr?hl=en\"><strong> Threads<\/strong><\/a><strong> and<\/strong><a href=\"https:\/\/www.instagram.com\/nbcnewspr\/\"><strong> Instagram<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;NBC News Daily&#8221; Wins Across-the-Board Monday of Iowa Caucuses, Marks Second Highest Total Viewership on Record Jan. 23, 2024 \u2014 NBC News Daily is the #1 afternoon news program on all of television last week with 303,000 A25-54 viewers, according to data from Nielsen Media Research.&nbsp; This marks NBC News Daily\u2019s 15th key demo weekly [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/23\/nbc-news-daily-wins-the-week-in-key-demo-1-afternoon-news-program-on-all-of-tv\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NEWS DAILY\u201d WINS THE WEEK IN KEY DEMO, #1 AFTERNOON NEWS PROGRAM ON ALL OF TV<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":6471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[4],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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