{"id":6445,"date":"2024-01-17T12:55:41","date_gmt":"2024-01-17T17:55:41","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6445"},"modified":"2024-01-17T12:55:41","modified_gmt":"2024-01-17T17:55:41","slug":"today-is-1-in-key-demo-for-22-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/17\/today-is-1-in-key-demo-for-22-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 22 WEEKS STRAIGHT"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 22 Consecutive Weeks in A25-54, Its Best Streak in More Than 2 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts 7-Week High in Viewership Across the Board<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Last Monday<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 January 17, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its 22nd straight weekly demo win, its longest streak since December 2021. Additionally, TODAY posted a 7-week high in viewership across the board and topped GMA in total viewers last Monday.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54, more than 5 times higher than prior year,&nbsp;marking its best&nbsp;key demo&nbsp;start to a season versus GMA in five years.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"98\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Unknown-4.png?resize=574%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-6446\" \/><\/figure>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY up vs. prior week, hits 7-week highs in viewership across-the-board<\/strong><\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A25-54 for the 22<sup>nd&nbsp;<\/sup>week in a row (TODAY\u2019s longest winning streak since December 2021) and 30<sup>th<\/sup>&nbsp;time in the last 36 weeks<\/strong><\/li>\n\n\n\n<li><strong>TODAY beat GMA by +95,000 total viewers on Monday morning<\/strong><\/li>\n\n\n\n<li><strong>TODAY improved its competitive position vs. GMA across-the-board compared to prior year<\/strong>\n<ul class=\"wp-block-list\">\n<li>Year-over-year, TODAY quadrupled its A25-54 lead over GMA, tripled its A18-49 advantage, and cut the total viewer gap by 61%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 16, TODAY ranks #1 in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 lead vs. GMA is more than 5x higher than last season and is the best start in five years (2018-19 season)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 764,000 A25-54 viewers, beating Good Morning America by +154,000 (+25%) and leading CBS by +270,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 22 consecutive weeks (30 of the last 36 weeks) and beaten CBS in the key demo for 1,639 weeks (every week since 8\/10\/1992)&nbsp;<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A25-54 viewership by +89,000 (up +13%) and improved its demo advantage over CBS by 8% (+270,000 vs. +250,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 551,000 A18-49 viewers, beating GMA by +136,000 (+33%) and leading CBS by +230,000 (+72%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.950 million total viewers, leading CBS by +594,000 (+25%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY increased its total viewership by +238,000 (+9%) vs. prior week, hitting a seven-week high (since 11\/20\/2023, Thanksgiving Week)<\/li>\n\n\n\n<li>TODAY beat GMA by +95,000 total viewers on Monday morning&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 13.3M unique visitors last week<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove&nbsp;24.9M&nbsp;video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-1\/14\/2024)<\/u><\/strong><\/p>\n\n\n\n<p>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +119,000 A25-54 viewers, more than 5 times higher than prior year (+22,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 22 Consecutive Weeks in A25-54, Its Best Streak in More Than 2 Years TODAY Posts 7-Week High in Viewership Across the Board TODAY Tops GMA in Total Viewers Last Monday TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years NEW [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/17\/today-is-1-in-key-demo-for-22-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 22 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-6445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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