{"id":6419,"date":"2024-01-03T14:33:10","date_gmt":"2024-01-03T19:33:10","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6419"},"modified":"2024-01-03T14:33:10","modified_gmt":"2024-01-03T19:33:10","slug":"historic-today-win-1-for-8-years-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/","title":{"rendered":"HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Key Demo for 8th Straight Year, a Feat No Other Morning Show Has Achieved&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Triples Its Lead Over GMA Versus Prior Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Also Wins Key Demo for the Quarter, Month and Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is the Only Morning Program to Grow Across the Board Versus the Prior Quarter&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 20 Consecutive Weeks in A25-54, Its Best Streak in 2 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 January 3, 2024 \u2013 NBC News\u2019 TODAY was the number-one morning show for 2023, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo. TODAY has now won in A25-54 for eight straight years. No other network morning show has won the key demo for as many consecutive years as TODAY. Versus the prior year, TODAY tripled its demo lead over GMA. Versus the prior quarter, TODAY was the only morning program to grow across the board.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY was number one in the key demo for the month of December, its best monthly advantage over GMA since August 2021. TODAY had its closest monthly total viewer gap versus GMA in more than a year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY was the number-one morning show last week, topping GMA in the key demo. TODAY marked its 20th straight weekly demo win, its longest streak since December 2021. TODAY is also the top-rated morning show in A25-54 and A18-49 season-to-date. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital delivered 50 million monthly unique visitors in 2023 and ranked among the top two leading lifestyle and entertainment brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023 BROADCAST YEAR<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/7_Unknown.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6420\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY BROADCAST YEAR INSIGHTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 8<sup>th<\/sup>&nbsp;consecutive year and #1 in A18-49 for the 32<sup>nd<\/sup>year in a row<\/strong>\n<ul class=\"wp-block-list\">\n<li>Vs. GMA, TODAY\u2019s A25-54 lead was over 3X higher than prior year while its A18-49 advantage nearly doubled<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 50M monthly unique visitors in 2023, posting elevated audience levels versus the prior year<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranks as one of the top 2 leading lifestyle and entertainment brands in monthly unique visitors in 2023 vs 2022: #2 in 2023, #3 in 2022<\/li>\n\n\n\n<li>TODAY All Day had its 3rd consecutive record year with 85%+ growth vs the prior year<\/li>\n\n\n\n<li>TODAY had its best year on record on TikTok and Instagram.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>4<sup>TH<\/sup>\u00a0QUARTER 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/5_Unknown-1.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6421\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY QUARTERLY INSIGHTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has ranked #1 in both A25-54 and A18-49 for the 5<sup>th<\/sup>&nbsp;consecutive quarter<\/strong><\/li>\n\n\n\n<li>Vs. GMA: TODAY posted its biggest A25-54 advantage since 2Q 2019 (18 quarters) while holding its best A18-49 lead and closest total viewer gap since 4Q 2021 (8 quarters)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY was the only morning show to increase its viewership across-the-board vs. prior quarter, growing more than GMA and CBS combined<\/strong><\/li>\n\n\n\n<li><strong>Vs. prior year, TODAY improved its competitive positions across the board vs. GMA and CBS<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>DECEMBER 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/3_Unknown-2.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6422\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY MONTHLY INSIGHTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 4<sup>th<\/sup>&nbsp;consecutive month<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY held its best monthly A25-54 lead over GMA since August 2021 (28 months) and its widest December demo advantage in four years (2019)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 16<sup>th<\/sup>&nbsp;consecutive month and 103<sup>rd<\/sup>&nbsp;time in the last 105 months (since April 2015)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY more than tripled its A18-49 lead over GMA vs. December 2022<\/li>\n\n\n\n<li>This was TODAY\u2019s biggest December A18-49 win over GMA in four years (2019)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>In total viewers, TODAY had its closest monthly gap vs. GMA since November 2022 (13 months)<\/strong><\/li>\n\n\n\n<li><strong>Vs. prior year, TODAY improved its competitive positions across the board vs. GMA and CBS<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of 12\/25\/2023<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: Due to holiday-related titling, TODAY and GMA are based on 3-day averages (Tue-Thu) while CBS Mornings is based on 2-day average (Wed, Thu).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_Unknown-3.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6423\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A25-54 for the 20<sup>th<\/sup>&nbsp;consecutive week (TODAY\u2019s longest weekly winning streak since December 2021) and 28<sup>th<\/sup>&nbsp;time in the last 34 weeks<\/li>\n\n\n\n<li>Season-to-date through Week 13, TODAY ranks #1 in A25-54 and A18-49&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 536,000 A25-54 viewers, beating Good Morning America by +18,000 (+4%) and CBS Mornings by +181,000 (+51%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 20 consecutive weeks (28 of the last 34 weeks) and beaten CBS in the key demo for 1,637 weeks (every week since 8\/10\/1992)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 360,000 A18-49 viewers, beating GMA by +16,000 (+5%) and leading CBS by +136,000 (+61%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.435 million total viewers leading CBS by +463,000 (+23%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,637 consecutive weeks in total viewers (since 8\/10\/1992)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 12.7M unique visitors last week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-12\/31\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +113,000 A25-54 viewers, more than 5 times higher than prior year (+19,000) and its best start to a season in five years (2018-19)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Key Demo for 8th Straight Year, a Feat No Other Morning Show Has Achieved&nbsp; TODAY Triples Its Lead Over GMA Versus Prior Year TODAY Also Wins Key Demo for the Quarter, Month and Week&nbsp; TODAY Is the Only Morning Program to Grow Across the Board Versus the Prior Quarter&nbsp; TODAY Tops GMA for [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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TODAY Triples Its Lead Over GMA Versus Prior Year TODAY Also Wins Key Demo for the Quarter, Month and Week&nbsp; TODAY Is the Only Morning Program to Grow Across the Board Versus the Prior Quarter&nbsp; TODAY Tops GMA for [...]Read More... from HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/","og_site_name":"NBC News Press Releases","article_published_time":"2024-01-03T19:33:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Grace Dubay","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Grace Dubay","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/"},"author":{"name":"Grace Dubay","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139"},"headline":"HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT","datePublished":"2024-01-03T19:33:10+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/"},"wordCount":753,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/","name":"HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2024-01-03T19:33:10+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/historic-today-win-1-for-8-years-straight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"HISTORIC TODAY WIN: #1 FOR 8 YEARS STRAIGHT"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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