{"id":6417,"date":"2024-01-03T12:31:01","date_gmt":"2024-01-03T17:31:01","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6417"},"modified":"2024-01-03T12:31:01","modified_gmt":"2024-01-03T17:31:01","slug":"4th-quarter-nbc-nightly-news-with-lester-holt-gains-the-most-viewers-across-the-board-in-quarter-over-quarter-measurements","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/4th-quarter-nbc-nightly-news-with-lester-holt-gains-the-most-viewers-across-the-board-in-quarter-over-quarter-measurements\/","title":{"rendered":"4TH QUARTER: NBC NIGHTLY NEWS WITH LESTER HOLT GAINS THE MOST VIEWERS ACROSS THE BOARD IN QUARTER-OVER-QUARTER MEASUREMENTS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Marks Closest Key Demo &amp; Total Viewer Gaps vs. ABC in 4 Years<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Tops ABC in Key A25-54 Demo Multiple Individual Evenings During Quarter, Including Most Recently Winning Week of Dec. 18<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Delivers 6<sup>th<\/sup> Consecutive Quarter of Improving A25-54 Gap vs. ABC, Most Recently By Nearly 75%<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>4<sup>th<\/sup> &nbsp;Quarter 2023: Ratings Highlights<\/u><\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News <\/em>gains the most viewers across the board vs. last quarter compared to ABC &amp; CBS, up +11% in total viewers and up +6% in A25-54 &amp; A18-49<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marks its closest A25-54 and total viewer gaps vs. ABC in 4 years, narrowing the A25-54 gap by 73%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivers its 6<sup>th<\/sup> consecutive quarter of improving the key A25-54 gap vs. ABC<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tops ABC in A25-54 demo on 9 individual evenings during the 4<sup>th<\/sup> quarter, including most recently winning the week of December 18<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> is the 3rd most-watched program in all of TV in total viewers for the quarter, averaging 6.689 million total viewers, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>4th Quarter: Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.689 million total viewers, topping CBS by +1.894 million (+40%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases total viewership vs. last quarter by +11% (+657,000)<\/li>\n\n\n\n<li>Marks its most narrow total viewer gap vs. ABC in 4 years, closing the gap by 17% in year over year<\/li>\n\n\n\n<li>Averages 1.030 million A25-54 viewers, beating CBS by +349,000 (+51%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases total viewership vs. last quarter by +6% (+56,000)<\/li>\n\n\n\n<li>In year over year, Nightly News cuts the A25-54 gap vs. ABC by 73%, marking the most narrow demo gap. vs. the network in 4 years (since 4Q19)<\/li>\n\n\n\n<li>Delivers its 6th consecutive quarter of improving the key A25-54 gap vs. ABC<\/li>\n\n\n\n<li>Averages 699,000 A18-49 viewers, beating CBS by +238,000 (+52%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases total viewership vs. last quarter by +6% (+41,000)<\/li>\n\n\n\n<li>In year over year, Nightly News cuts the A18-49 gap vs. ABC by 66%, the most narrow gap vs. ABC in the demo in nearly 4 years (since 1Q20)<\/li>\n\n\n\n<li>Delivers its 4th consecutive quarter of closing the A18-49 gap vs. ABC<\/li>\n\n\n\n<li><em>Nightly News <\/em>delivered more than 230 million video views, up +3% vs. last quarter and +12% vs. last year &nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On YouTube, episodes averaged 870,000 views and 683,000 viewers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><strong>WEEK OF DECEMBER 25: <em>NBC NIGHTLY NEWS WITH LESTER HOLT<\/em>&nbsp;RANKS AS #2 MOST-WATCHED TV PROGRAM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Across the Board, \u2018Nightly News\u2019 Delivers Best Start to Broadcast Season vs. ABC in 4 Years<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Wednesday\u2019s \u2018Nightly\u2019 Tops ABC\u2019s \u2018World News Tonight\u2019 in Key A25-54 Demo<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marks Three Consecutive Weeks of \u2018Nightly\u2019 Beating ABC in A25-54 For At Least One Day During the Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2018Nightly\u2019 Continues to Improve Across-the-Board Gaps vs. ABC vs. Last Year, Including By Nearly 73% in A25-54<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of Dec. 25 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sam Brock anchored Monday, Tom Llamas anchored Tuesday-Friday &nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> ranks #2 in total viewers for the week with 6.285 million total viewers, excluding specials, sports &amp; syndication<\/li>\n\n\n\n<li>Across the board, <em>Nightly News<\/em> continues its best start of the season vs. ABC in 4 years (since 2019-20)<\/li>\n\n\n\n<li><em>Nightly News<\/em> tops ABC in the A25-54 demo on Wednesday by +26,000<\/li>\n\n\n\n<li><em>Nightly News <\/em>marks three consecutive weeks of beating ABC in the A25-54 demo for at least one day during the week<\/li>\n\n\n\n<li><em>Nightly News<\/em> improves demo gaps vs. ABC by double digits vs. last year, including by 47% in A25-54 in the most recent week<\/li>\n\n\n\n<li>Season to date, <em>Nightly News<\/em> improves its competitive position versus ABC across the board by double digits, including by 73% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of Dec. 25 Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.285 million total viewers, topping CBS by + 1.419 million (+29%)\n<ul class=\"wp-block-list\">\n<li>Season to date, Nightly News narrows its total viewership gap vs. ABC by 17%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 1 million A25-54 viewers, topping CBS by +302,000 (+43%)\n<ul class=\"wp-block-list\">\n<li>Tops ABC in the A25-54 demo on Wednesday by +26,000<\/li>\n\n\n\n<li>For 24 of the last 25 weeks, Nightly News closes the A25-54 in year-over-year measurements vs. ABC, including by 47% in the most recent week<\/li>\n\n\n\n<li>Season to date, Nightly News narrows its A25-54 gap vs. ABC by 73%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 711,000 A18-49 viewers, beating CBS by +231,000 (+48%)\n<ul class=\"wp-block-list\">\n<li>Year over year, Nightly News cuts its A18-49 gap vs. ABC by 30%<\/li>\n\n\n\n<li>Season to date, Nightly News narrows its A18-49 gap vs. ABC by 66%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital, Nightly News delivered 13 million video views and 1.3 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 749,000 views and 584,000 viewers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>4<sup>th <\/sup>QUARTER 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>1,030<\/strong><\/td><td><strong>699<\/strong><\/td><td><strong>6,689<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>681<\/td><td>461<\/td><td>4,795<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,081<\/td><td>746<\/td><td>7,759<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of DECEMBER 25-31, 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>1,000<\/strong><\/td><td><strong>711<\/strong><\/td><td><strong>6,285<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>698<\/td><td>480<\/td><td>4,866<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,081<\/td><td>787<\/td><td>7,641<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Due to holiday retitling on Monday and Friday, all three evening news programs were based on 3-day averages (Tues-Thurs). NBC Nightly News, ABC World News Tonight and CBS Evening News\u2019 ratings include afternoon and overnight airings on owned stations.All stats exclude alternate titles and specials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks Closest Key Demo &amp; Total Viewer Gaps vs. ABC in 4 Years Tops ABC in Key A25-54 Demo Multiple Individual Evenings During Quarter, Including Most Recently Winning Week of Dec. 18 Delivers 6th Consecutive Quarter of Improving A25-54 Gap vs. ABC, Most Recently By Nearly 75% 4th &nbsp;Quarter 2023: Ratings Highlights. 4th Quarter: Nightly [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/01\/03\/4th-quarter-nbc-nightly-news-with-lester-holt-gains-the-most-viewers-across-the-board-in-quarter-over-quarter-measurements\/\">Read More&#8230;<span class=\"screen-reader-text\"> from 4TH QUARTER: NBC NIGHTLY NEWS WITH LESTER HOLT GAINS THE MOST VIEWERS ACROSS THE BOARD IN QUARTER-OVER-QUARTER MEASUREMENTS<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":6134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4TH QUARTER: NBC NIGHTLY NEWS WITH LESTER HOLT GAINS THE MOST VIEWERS ACROSS THE BOARD IN QUARTER-OVER-QUARTER MEASUREMENTS - NBC News Press Releases<\/title>\n<meta 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