{"id":639,"date":"2015-01-06T13:27:26","date_gmt":"2015-01-06T18:27:26","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=639"},"modified":"2015-01-06T13:27:26","modified_gmt":"2015-01-06T18:27:26","slug":"today-wins-the-week-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/01\/06\/today-wins-the-week-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS THE WEEK IN KEY DEMO"},"content":{"rendered":"<p><strong>TODAY Wins the Week in the Key Demo A25-54 for the First Time Since the Sochi Olympics<\/strong><\/p>\n<p><strong>TODAY Posts Its Closest Total Viewer Gap with GMA for the 2014 Calendar Year (Excluding TODAY\u2019s Wins in Sochi)<\/strong><\/p>\n<p><strong>TODAY Gained an Astounding 856k in Total Viewers and 509k in A25-54 Viewers Vs. a Year Ago, the Largest Growth of the Morning Shows<\/strong><\/p>\n<p><strong>TODAY Cut the Total Viewer Gap with GMA by a Giant 90% Year to Year<\/strong><\/p>\n<p><strong>TODAY Has Narrowed the Total Viewer Gap with GMA for 5 Straight Weeks <\/strong><\/p>\n<p><strong>TODAY Was the #1 Morning News Show in A18-49 for 2014 <\/strong><\/p>\n<p>NEW YORK \u2013 January 6, 2015 \u2013 NBC\u2019s TODAY was the number-one morning show in the key demo A25-54 for the week of December 29, marking its first demo win since the Sochi Olympics.\u00a0 TODAY was also number one in A18-49, a position it held for the entire 2014 calendar year.<\/p>\n<p>For the week, TODAY posted its tightest total viewer gap with GMA for the 2014 calendar year (excluding its total viewer wins in Sochi).\u00a0 TODAY has closed the total viewer gap with GMA for five straight weeks, cutting the gap by a whopping 90% year to year.<\/p>\n<p>Versus the same week last season, TODAY posted more gains than any other morning show.\u00a0 TODAY delivered across-the-board, double-digit growth in total viewers (+21%, or +856,000), A18-49 viewers (+30%, or +329,000), and A25-54 viewers (+36%, or +509,000).<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em>Week of December 29<\/em><\/p>\n<ul>\n<li>TODAY was the #1 morning show among A25-54 and A18-49 viewers<\/li>\n<li>TODAY posted its first win among A25-54 viewers since the second week of the Sochi Olympics (w\/o 2\/17\/2014)<\/li>\n<li>TODAY pulled to within 87,000 total viewers of GMA for its best showing since wins during the Sochi Olympics; its tightest gap with GMA in 2014 excluding the Sochi wins.<\/li>\n<\/ul>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY reduced the total viewer gap versus GMA for the 5th\u00a0consecutive week<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY narrowed GMA\u2019s total viewer lead by 90% year-to-year<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY placed first in RATING A25-54 (1.6) for the 4th\u00a0consecutive week<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This is the first time TODAY has placed first (or tied) in RATING A25-54 for 4 straight weeks since the weeks of 2\/3,\u00a0<a href=\"http:\/\/x-apple-data-detectors:\/12\">2\/10<\/a>\u00a0&amp;\u00a0<a href=\"http:\/\/x-apple-data-detectors:\/13\">2\/17<\/a>\u00a0(both full weeks of Sochi Olympics competition), and 2\/24\/2014<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Versus the same week last season, TODAY posted across-the-board, double-digit growth in total viewers (+21%, or +856,000), A18-49 viewers (+30%, or +329,000), and A25-54 viewers (+36%, or +509,000)<\/p>\n<ul>\n<li>\u00a0\u00a0 For calendar year 2014 and the current 2014-15 season-to-date, TODAY is the #1 morning news program among A18-49 viewers<\/li>\n<\/ul>\n<p>&#8211; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For the week TODAY averaged 1.916 million in A25-54 viewers, leading GMA by +1,000 viewers and CBS by +994,000 viewers (+108%)<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY had its second straight victory over GMA in rating M25-54<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY averaged 4.893 million total viewers, leading CBS by +55% (+1.730 million)<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TODAY was #1 with 1.425 million A18-49 viewers, leading ABC by +8% (+102,0000) and more than doubling CBS by +119% (+774,000)<\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of December 29<\/em><\/p>\n<table width=\"521\">\n<tbody>\n<tr>\n<td width=\"131\"><strong>Program<\/strong><\/td>\n<td width=\"39\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"39\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"131\">TODAY<\/td>\n<td width=\"39\">3.5<\/td>\n<td width=\"39\">14<\/td>\n<td width=\"63\">4,893<\/td>\n<td width=\"63\">1.1<\/td>\n<td width=\"63\">1,425<\/td>\n<td width=\"63\">1.6<\/td>\n<td width=\"63\">1,916<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">CBS THIS MORNING<\/td>\n<td width=\"39\">2.3<\/td>\n<td width=\"39\">9<\/td>\n<td width=\"63\">3,163<\/td>\n<td width=\"63\">0.5<\/td>\n<td width=\"63\">651<\/td>\n<td width=\"63\">0.8<\/td>\n<td width=\"63\">922<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">GMA<\/td>\n<td width=\"39\">3.8<\/td>\n<td width=\"39\">15<\/td>\n<td width=\"63\">4,980<\/td>\n<td width=\"63\">1.0<\/td>\n<td width=\"63\">1,323<\/td>\n<td width=\"63\">1.6<\/td>\n<td width=\"63\">1,915<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through <a href=\"http:\/\/media.ne.cision.com\/l\/pzajwehp\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford and Hoda Kotb are the anchors and hosts, and Don Nash is the executive producer.<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:liz.fischer@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins the Week in the Key Demo A25-54 for the First Time Since the Sochi Olympics TODAY Posts Its Closest Total Viewer Gap with GMA for the 2014 Calendar Year (Excluding TODAY\u2019s Wins in Sochi) TODAY Gained an Astounding 856k in Total Viewers and 509k in A25-54 Viewers Vs. a Year Ago, the Largest [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/01\/06\/today-wins-the-week-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS THE WEEK IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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