{"id":6379,"date":"2023-12-05T15:48:28","date_gmt":"2023-12-05T20:48:28","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6379"},"modified":"2023-12-05T15:48:28","modified_gmt":"2023-12-05T20:48:28","slug":"today-is-1-in-key-demo-for-sixteen-weeks-straight-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/12\/05\/today-is-1-in-key-demo-for-sixteen-weeks-straight-2\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR SIXTEEN WEEKS STRAIGHT"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in A25-54 for 16 Consecutive Weeks, Its Best Streak in More Than a Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Over GMA Versus Prior Season<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 2 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 December 5, 2023 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its sixteenth straight weekly demo win, its longest streak since April 2022. Additionally, TODAY grew its weekly demo advantage versus the same week last season.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best A25-54 start to a season versus GMA in two years.<\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<p><strong>Note: Due to retitling for special report, GMA (Monday impact) and CBS Mornings (Friday impact) are based on 4-day averages.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"105\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_ratings.jpg?resize=551%2C105&#038;ssl=1\" alt=\"\" class=\"wp-image-6380\" \/><\/figure>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 16<sup>th<\/sup> consecutive week (TODAY\u2019s longest weekly winning streak since April 2022) and 24<sup>th<\/sup> time in the last 29 weeks<\/strong><\/li>\n\n\n\n<li><strong>TODAY has ranked #1 in A18-49 for the 17<sup>th<\/sup> consecutive week and in 60of the last 65 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Compared to the same week last season, TODAY more than quadrupled its lead over GMA and increased its advantage over CBS by 18%<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 10, TODAY ranks #1 in A25-54 and A18-49<\/strong>\n<ul class=\"wp-block-list\">\n<li>Among A25-54 viewers, TODAY\u2019s lead vs. GMA is nearly 5 times higher than last season and is the best start in two years<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 708,000 A25-54 viewers, outperforming Good Morning America by +93,000 (+15%) and leading CBS Mornings by +270,000 (+62%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show in A25-54 for 16 consecutive weeks (24 of the last 30 weeks) and beaten CBS in the key demo for 1,633 weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY turned its A25-54 viewership gap into an advantage vs. GMA (+93,000 vs. -20,000 prior year) and improved its advantage vs. CBS by 30% (+270,000 vs. +208,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 482,000 A18-49 viewers, beating GMA by +90,000 (+23%) and leading CBS by +182,000 (+61%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.861 million total viewers, leading CBS by +599,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,633 consecutive weeks in total viewers (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 11.9M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 22.4M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-12\/3\/2023)<\/u><\/strong><\/p>\n\n\n\n<p>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/p>\n\n\n\n<p><strong>A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +104,000 A25-54 viewers, nearly 5 times higher than prior year (+21,000) and its best start to a season in two years<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for 16 Consecutive Weeks, Its Best Streak in More Than a Year TODAY Grows Demo Lead Over GMA Versus Prior Season TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 2 Years NEW YORK \u2013 December 5, 2023 \u2013&nbsp;NBC News\u2019 TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/12\/05\/today-is-1-in-key-demo-for-sixteen-weeks-straight-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR SIXTEEN WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-6379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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