{"id":636,"date":"2014-12-31T11:52:44","date_gmt":"2014-12-31T16:52:44","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=636"},"modified":"2014-12-31T11:52:44","modified_gmt":"2014-12-31T16:52:44","slug":"nbc-nightly-news-with-brian-williams-delivers-biggest-4th-quarter-audience-in-nine-years","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/31\/nbc-nightly-news-with-brian-williams-delivers-biggest-4th-quarter-audience-in-nine-years\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH BRIAN WILLIAMS\u201d DELIVERS BIGGEST 4TH QUARTER AUDIENCE IN NINE YEARS"},"content":{"rendered":"<blockquote><p><b>Nightly is #1 Among Viewers A25-54 for 4th Straight Week and 6th Time in 8 Weeks<\/b><\/p>\n<p><b>NBC Broadcast Widens Lead Over Competition in Both Total Viewers &amp; the Demo for 2nd Week in a Row<\/b><\/p><\/blockquote>\n<p>DECEMBER 31, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast in total viewers and all key demos for the week of December 22-28, 2014, according to Nielsen Media Research data. The NBC broadcast has now been #1 among demo viewers A25-54 for 4 straight weeks and in 6 of the past 8 weeks.<\/p>\n<p>For the fourth quarter of 2014, Nightly was #1 in total viewers, rating A25-54, and rating A18-49. The NBC broadcast averaged 9.111 million total viewers, leading ABC by +7% (+628,000) and CBS by +30% (+2.098 million). \u00a0This marks Nightly\u2019s best 4Q total viewer delivery in 9 years and its biggest 4Q advantage over CBS in three years. \u00a0Nightly has now been #1 in total viewers for 29 consecutive quarters and 59 of the last 61 quarters.<\/p>\n<p>NOTE: All three networks are based on a two day average (Mon, Tue) due to the Christmas holiday.<\/p>\n<p><b>Week of 12\/22 &#8212; Growth:<\/b><\/p>\n<ul>\n<li>Nightly has widened its total viewer and A25-54 viewer leads over the competition in each of the last 2 weeks.<\/li>\n<li>Versus the same week last year, Nightly posted gains in total viewers (+8%, or +705,000), A18-49 viewers (+1%, or +13,000) and A25-54 viewers (+2%, or +46,000).<\/li>\n<li>Nightly was the only evening newscast to improve its deliveries across-the-board vs. 4Q\u201914\/STD levels in total viewers (+4%, or +329,000), A18-49 viewers (+4%, or +61,000), and A25-54 (+2%, or +41,000).<\/li>\n<li>Compared to the 4Q\u2019145\/STD average, Nightly widened its leads over ABC in both total viewers (by 71%) and A18-49 viewers (by 80%).<\/li>\n<li>Nightly has increased its total viewer audience by +2% (+164,000) versus the same STD period last year, posting its best start to a season in 9 years (since the 2005-06 season).<\/li>\n<\/ul>\n<p><b>Weekly Highlights:<\/b><\/p>\n<ul>\n<li>Nightly averaged 9.430 million total viewers, +13% (+1.054 million) ahead of ABC World News Tonight and +29% (+2.128 million) more than CBS Evening News.<\/li>\n<li>This represents Nightly\u2019s best total viewer delivery in three weeks and its largest win over ABC since the week of 6\/9\/2014.<\/li>\n<li>In total viewers, the NBC broadcast outperformed ABC by at least 500,000 viewers and CBS by at least 2 million viewers for the 9th straight week.<\/li>\n<li>Nightly has been #1 in total viewers for 276 consecutive weeks and in 323 of the last 324 weeks.<\/li>\n<li>Nightly averaged 2.162 million A25-54 viewers, leading ABC by +5% (+98,000) and CBS by +34% (+546,000).<\/li>\n<li>Nightly delivered a 1.8 A25-54 rating, +6% (+1 tenth) more than ABC and +29% (+4 tenths) more than CBS.<\/li>\n<li>Nightly has posted at least a tie for #1 in rating A25-54 in 9 of the last 12 weeks.<\/li>\n<li>Nightly averaged 1.610 million A18-49 viewers, outperforming ABC by +16% (+221,000) and CBS by +46% (+508,000).<\/li>\n<li>Nightly delivered a 1.3 A18-49 rating, +18% (+2 tenths) more than ABC and +44% (+4 tenths) ahead of CBS.<\/li>\n<\/ul>\n<p><b>WEEK OF DECEMBER 22-28, 2014<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>Total Viewers<\/td>\n<td>A25-54 Rating<\/td>\n<td>A25-54 Viewers<\/td>\n<td>A18-49 Rating<\/td>\n<td>A18-49 Viewers<\/td>\n<\/tr>\n<tr>\n<td>NBC<\/td>\n<td>9.430<\/td>\n<td>1.8<\/td>\n<td>2.162<\/td>\n<td>1.3<\/td>\n<td>1.610<\/td>\n<\/tr>\n<tr>\n<td>CBS<\/td>\n<td>7.302<\/td>\n<td>1.4<\/td>\n<td>1.616<\/td>\n<td>0.9<\/td>\n<td>1.102<\/td>\n<\/tr>\n<tr>\n<td>ABC<\/td>\n<td>8.376<\/td>\n<td>1.7<\/td>\n<td>2.064<\/td>\n<td>1.1<\/td>\n<td>1.389<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nightly is #1 Among Viewers A25-54 for 4th Straight Week and 6th Time in 8 Weeks NBC Broadcast Widens Lead Over Competition in Both Total Viewers &amp; the Demo for 2nd Week in a Row DECEMBER 31, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast in total viewers and all key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/31\/nbc-nightly-news-with-brian-williams-delivers-biggest-4th-quarter-audience-in-nine-years\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH BRIAN WILLIAMS\u201d DELIVERS BIGGEST 4TH QUARTER AUDIENCE IN NINE YEARS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4,31],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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