{"id":6317,"date":"2023-11-14T15:09:09","date_gmt":"2023-11-14T20:09:09","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6317"},"modified":"2023-11-14T15:09:09","modified_gmt":"2023-11-14T20:09:09","slug":"today-is-1-in-key-demo-for-thirteen-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/11\/14\/today-is-1-in-key-demo-for-thirteen-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR THIRTEEN WEEKS STRAIGHT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54 for 13 Consecutive Weeks, Its Best Streak in More Than a Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Demo Lead Over GMA Versus Prior Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 November 14, 2023 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its thirteenth straight weekly demo win, its longest streak since April 2022. Additionally, TODAY posted its largest single-day demo lead over GMA since November 2022 and grew its weekly demo advantage versus the prior year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best A25-54 start to a season versus GMA in five years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/4_Unknown-1.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6318\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 13<sup>th<\/sup>&nbsp;consecutive week (TODAY\u2019s longest weekly winning streak since April 2022)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Monday\u2019s&nbsp;+194,000 A25-54 advantage over GMA was TODAY\u2019s biggest single-day demo win in nearly a year, since Monday 11\/14\/2022<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 14<sup>th<\/sup>&nbsp;consecutive week and in 57<sup>&nbsp;<\/sup>of the last 62 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY more than tripled its A18-49 lead over GMA compared to the same week last season<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has beaten GMA by over 100,000 A25-54 viewers in 5 of the last 7 weeks<\/strong><\/li>\n\n\n\n<li><strong>TODAY has improved its A25-54 &amp; A18-49 advantages over GMA vs. prior year for the 14<sup>th<\/sup>&nbsp;week in a row<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 7, TODAY ranks #1 in A25-54 and A18-49&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Among A25-54 viewers, TODAY is posting its best start to a season vs. GMA in five years<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 707,000 A25-54 viewers, beating Good Morning America by +105,000 (+17%) and leading CBS Mornings by +264,000 (+60%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show in A25-54 for 13 consecutive weeks (21 of the last 27 weeks) and beaten CBS in the key demo for 1,630 weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>On Monday, TODAY topped GMA by +194,000 A25-54 viewers, its biggest single-day demo victory since Monday 11\/14\/2022<\/li>\n\n\n\n<li>TODAY has now beaten GMA in the key demo for 22 consecutive broadcasts, every morning since Tuesday 10\/10\/2023<\/li>\n\n\n\n<li>TODAY improved its A25-54 lead over GMA vs. prior year for the 14<sup>th<\/sup>&nbsp;consecutive week<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 495,000 A18-49 viewers, beating GMA by +88,000 (+22%) and leading CBS by +215,000 (+77%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A18-49 for the 14<sup>th<\/sup>&nbsp;consecutive week (57 of the last 62 weeks) and has outperformed CBS for 1,630 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY has now beaten GMA in A18-49 for 55 consecutive broadcasts, every morning since Thursday 8\/10\/2023<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY more than tripled its A18-49 advantage vs. GMA (+88,000 vs. +26,000 prior year) and improved its lead vs. CBS by 75% (+215,000 vs. +123,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.854 million total viewers, leading CBS by +512,000 (+22%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,630 consecutive weeks in total viewers (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 13.0M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 20M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-11\/12\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +102,000 A25-54 viewers, its best start to a season in five years<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for 13 Consecutive Weeks, Its Best Streak in More Than a Year TODAY Grows Demo Lead Over GMA Versus Prior Year&nbsp; TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years NEW YORK \u2013 November 14, 2023 \u2013&nbsp;NBC News\u2019 TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/11\/14\/today-is-1-in-key-demo-for-thirteen-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR THIRTEEN WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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