{"id":6287,"date":"2023-11-07T16:19:48","date_gmt":"2023-11-07T21:19:48","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6287"},"modified":"2023-11-07T16:19:48","modified_gmt":"2023-11-07T21:19:48","slug":"today-is-1-in-key-demo-for-halloween-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/11\/07\/today-is-1-in-key-demo-for-halloween-week\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR HALLOWEEN WEEK"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54 for 12 Consecutive Weeks, Its Best Streak in More Than a Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is the Only Morning Program to Grow&nbsp;Demo Audience Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 34-Week High in Key Demo and Total Viewers&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 November 7, 2023 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show for Halloween week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. TODAY marked its twelfth straight weekly demo win, its longest streak since April 2022. TODAY also posted a 34-week high in both the key demo and total viewers, growing week over week. Additionally, TODAY posted its largest single-day demo lead over GMA since March and was the only morning program to grow its demo viewership versus the prior year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/5_Unknown.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6288\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY HALLOWEEN WEEK WIN: #1 in A25-54 &amp; A18-49<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>On Tuesday morning, TODAY\u2019s Halloween Day broadcast ranked #1 in A25-54 for the 9<sup>th<\/sup>&nbsp;consecutive year and #1 in A18-49 for the 27<sup>th<\/sup>&nbsp;year in a row<\/em><\/li>\n\n\n\n<li><em>For the full week, TODAY was the only morning show to grow its A25-54\/A18-49 audience vs. prior year;&nbsp;<strong>both GMA and CBS were down by double-digit percentages<\/strong><\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A25-54 for the 12<sup>th<\/sup>&nbsp;consecutive week (TODAY\u2019s longest weekly winning streak since April 2022) and 20<sup>th<\/sup>&nbsp;time in the last 26 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY saw its biggest A25-54 delivery in 34 weeks (since week of 3\/6\/2023), widest advantage over GMA in 49 weeks (since week of 11\/21\/2022, Thanksgiving Week) and best win over CBS in 42 weeks (since week of 1\/9\/2023)<\/em><\/li>\n\n\n\n<li><em>TODAY beat GMA by at least 100,000 A25-54 viewers all five mornings during a week for the first time since August 2021<\/em><\/li>\n\n\n\n<li><em>Monday\u2019s&nbsp;+183,000 A25-54 lead over GMA was TODAY\u2019s biggest single-day demo win since Monday 3\/6\/2023<\/em><\/li>\n\n\n\n<li><em>Versus GMA, TODAY\u2019s demo lead is 17% higher than prior week and more than 6 times larger than the same week prior year<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 13<sup>th<\/sup>&nbsp;consecutive week and in 56<sup>&nbsp;<\/sup>of the last 61 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY posted its biggest A18-49 audience in 36 weeks (since week of 2\/20\/2023) and largest advantage over GMA in 49 weeks (since week of 11\/21\/2022, Thanksgiving Week)<\/em><\/li>\n\n\n\n<li><em>TODAY\u2019s A18-49 lead over GMA is up 42% vs. prior week and over 15 times higher than same week prior year<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has topped GMA by over 100,000 A25-54\/A18-49 viewers in 4 of the last 6 weeks<\/strong><\/li>\n\n\n\n<li><strong>Versus prior week, TODAY added more A25-54 and total viewers than GMA and CBS combined<\/strong><\/li>\n\n\n\n<li><strong>TODAY has improved its A25-54 &amp; A18-49 advantages over GMA vs. prior year for the 13<sup>th<\/sup>&nbsp;week in a row<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 6, TODAY ranks #1 in A25-54 and A18-49&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 761,000 A25-54 viewers, beating Good Morning America by +138,000 (+22%) and leading CBS Mornings by +284,000 (+60%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show in A25-54 for 12 consecutive weeks (20 of the last 26 weeks) and beaten CBS in the key demo for 1,629 weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY\u2019s A25-54 viewership reached a 34-week high (best since 3\/6\/2023), posting its biggest advantage over GMA in 49 weeks (since 11\/21\/22) and over CBS in 42 weeks (since 1\/9\/23)<\/li>\n\n\n\n<li>TODAY beat GMA by at least 100,000 A25-54 viewers all five mornings during a week for the first time since August 2021<\/li>\n\n\n\n<li>On Monday, TODAY topped GMA by +183,000 A25-54 viewers, its biggest single-day demo victory since Monday 3\/6\/2023<\/li>\n\n\n\n<li>Week-over-week, TODAY added more A25-54 viewers than GMA and CBS combined (+42,000, up +6%) and improved its advantage over GMA by 17% (+138,000 vs. +118,000 prior week) and over CBS by 8% (+284,000 vs. +262,000 prior week)<\/li>\n\n\n\n<li>Versus the same week last season, TODAY\u2019s lead over GMA was more than 6 times higher (+138,000 vs. +22,000 prior year) while its lead over CBS grew by 35% (+284,000 vs. +210,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 546,000 A18-49 viewers, beating GMA by +143,000 (+36%) and leading CBS by +226,000 (+71%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A18-49 for the 13<sup>th<\/sup>&nbsp;consecutive week (56 of the last 61 weeks) and has outperformed CBS for 1,629 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>A18-49 viewership for TODAY reached a 36-week high (best since 2\/20\/23) while its advantage over GMA is the largest seen in 49 weeks (since 11\/21\/22)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.874 million total viewers, leading CBS by +599,000 (+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,629 consecutive weeks in total viewers (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY\u2019s total viewership reached a 34-week high (best since week of 3\/6\/2023)<\/li>\n\n\n\n<li>Week-over-week, TODAY added more viewers than GMA and CBS combined (+136,000, up +5%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 13.5M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 28M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-11\/5\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for 12 Consecutive Weeks, Its Best Streak in More Than a Year TODAY Is the Only Morning Program to Grow&nbsp;Demo Audience Year Over Year TODAY Posts 34-Week High in Key Demo and Total Viewers&nbsp; TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 November 7, 2023 \u2013&nbsp;NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/11\/07\/today-is-1-in-key-demo-for-halloween-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR HALLOWEEN WEEK<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR HALLOWEEN WEEK - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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