{"id":6247,"date":"2023-10-17T11:31:46","date_gmt":"2023-10-17T15:31:46","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6247"},"modified":"2023-10-17T11:31:46","modified_gmt":"2023-10-17T15:31:46","slug":"nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-both-key-a25-54-a18-49-demos","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/10\/17\/nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-both-key-a25-54-a18-49-demos\/","title":{"rendered":"NBC NIGHTLY NEWS WITH LESTER HOLT\u00a0IS THE #1 EVENING NEWSCAST IN BOTH KEY A25-54 &amp; A18-49 DEMOS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u2018Nightly\u2019 Tops ABC\u2019s \u2018World News Tonight\u2019 For the Full Week, First Time Since March 2020<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Lester Holt Reported from Israel All Last Week, Remains the Only Broadcast Evening News Anchor Reporting from Israel this Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2018Nightly\u2019 is Only Evening Newscast to Grow Across the Board vs. Last Week &amp; Last Year<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2018Nightly\u2019 Marks Best Week on Digital Since May 2020<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of Oct. 9: Ratings Highlights<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>Lester Holt anchored \u2018Nightly\u2019 from Israel last week, beginning on Monday. He continues to anchor <a href=\"https:\/\/www.nbcnews.com\/nightly-news\">from inside Israel this week.<\/a><\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For the first time since March 2020,&nbsp;<strong><em>Nightly News<\/em>&nbsp;tops ABC in both key demos for the full week<\/strong>, by +<strong>17,000 i<\/strong>n A25-54 &amp; by&nbsp;<strong>+3,000<\/strong>&nbsp;in A18-49<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;is the&nbsp;<strong>only evening newscast to grow across the board<\/strong>&nbsp;in week-over-week &amp; year-over-year measurements<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News&nbsp;<\/em>hits&nbsp;<strong>a 32-week high in both demos<\/strong>&nbsp;(since 2\/27\/23), as well as a&nbsp;<strong>27-week high in total viewers<\/strong>&nbsp;(since 4\/3\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;ranks #3 in total viewers for the week with 6.7 million total viewers, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;marks&nbsp;<strong>most narrow total viewer gap vs. ABC in nearly a year<\/strong>&nbsp;(since 11\/21\/22)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For 13 of the last 14 weeks,&nbsp;<em>Nightly News<\/em>&nbsp;closes the A25-54\/A18-49 gaps in year-over-year measurements vs. ABC<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Season to date,&nbsp;<em>Nightly News<\/em>&nbsp;improves its competitive position versus ABC by&nbsp;<strong>63%<\/strong>&nbsp;in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News&nbsp;<\/em>marks its best week across digital platforms since May 2020 with 36.6 million video views and 3 million hours viewed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of Oct. 9: Nightly Stats<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.7 million total viewers, topping CBS by +1.883 million (39%), its largest advantage over CBS in 28 weeks (3\/27\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its total viewership by +<strong>310,000<\/strong>&nbsp;vs. last week and grows its total viewership by +<strong>294,000<\/strong>&nbsp;vs. last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;cuts its total viewership gap vs. ABC by<strong>&nbsp;39%,<\/strong>&nbsp;marking its most narrow total viewer gap vs. the network in nearly a year (since 11\/21\/22)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year over year,&nbsp;<em>Nightly<\/em>&nbsp;cuts its total viewership gap vs. ABC by&nbsp;<strong>45%<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages&nbsp;1.124 million A25-54 viewers, topping ABC by +17,000 &nbsp;and CBS by +421,000, its largest advantage over CBS in 39 weeks (1\/9\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its A25-54 viewership by&nbsp;<strong>+144,000 vs<\/strong>. last week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grows its A254-54 viewership by +<strong>85,000<\/strong>&nbsp;vs. last year, only evening newscast to grow in the key demo year-over-year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For 13 of the last 14 weeks,&nbsp;<em>Nightly News<\/em>&nbsp;closes the A25-54\/A18-49 gaps in year-over-year measurements vs. ABC<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages&nbsp;768,000 A18-49 viewers, beating ABC by +3,000 and CBS by +303,000, its largest advantage over CBS in 39 weeks (since 1\/9\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its A18-49 viewership by +<strong>116,000<\/strong>&nbsp;vs. last week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grows its A18-49 viewership by +<strong>58,000<\/strong>&nbsp;vs. last year, only evening newscast to grow in A18-49 year-over-year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across digital,&nbsp;<em>Nightly&nbsp;<\/em>marks its best week on digital since May 2020 with&nbsp;<strong>36.6 million video<\/strong>views and<strong>&nbsp;3 million<\/strong>&nbsp;hours viewed on &amp; off network platforms<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On YouTube, full episodes reached&nbsp;<strong>1.4<\/strong>&nbsp;million views and 1 million viewers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of OCTOBER 9-15, 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>1,124<\/strong><\/td><td><strong>768<\/strong><\/td><td><strong>6,688<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>703<\/td><td>465<\/td><td>4,805<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,107<\/td><td>765<\/td><td>7,403<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen, L+SD, Week of 10\/9\/2023-10\/15\/2023, average audience based on all telecasts, inclusive of alternate titling. Comparisons to prior periods are based on regularly-titled telecasts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: These weekly averages include&nbsp;<u>all titles<\/u>&nbsp;and are based on full 5-day averages for each program. Season-to-Date averages and comparisons to prior periods are for&nbsp;<u>regular titles only<\/u>.<\/em><strong>&nbsp;<\/strong><em>NBC Nightly News, ABC World News Tonight and CBS Evening News\u2019 ratings include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Nightly\u2019 Tops ABC\u2019s \u2018World News Tonight\u2019 For the Full Week, First Time Since March 2020 Lester Holt Reported from Israel All Last Week, Remains the Only Broadcast Evening News Anchor Reporting from Israel this Week \u2018Nightly\u2019 is Only Evening Newscast to Grow Across the Board vs. Last Week &amp; Last Year \u2018Nightly\u2019 Marks Best Week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/10\/17\/nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-both-key-a25-54-a18-49-demos\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NIGHTLY NEWS WITH LESTER HOLT\u00a0IS THE #1 EVENING NEWSCAST IN BOTH KEY A25-54 &amp; A18-49 DEMOS<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":6248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBC NIGHTLY NEWS WITH LESTER HOLT\u00a0IS THE #1 EVENING NEWSCAST IN BOTH KEY A25-54 &amp; A18-49 DEMOS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/10\/17\/nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-both-key-a25-54-a18-49-demos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBC NIGHTLY NEWS WITH LESTER HOLT\u00a0IS THE #1 EVENING NEWSCAST IN BOTH KEY A25-54 &amp; A18-49 DEMOS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"\u2018Nightly\u2019 Tops ABC\u2019s \u2018World News Tonight\u2019 For the Full Week, First Time Since March 2020 Lester Holt Reported from Israel All Last Week, Remains the Only Broadcast Evening News Anchor Reporting from Israel this Week \u2018Nightly\u2019 is Only Evening Newscast to Grow Across the Board vs. Last Week &amp; 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