{"id":6160,"date":"2023-09-06T13:49:02","date_gmt":"2023-09-06T17:49:02","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6160"},"modified":"2023-09-06T13:49:02","modified_gmt":"2023-09-06T17:49:02","slug":"today-is-1-in-key-demo-three-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/09\/06\/today-is-1-in-key-demo-three-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO THREE WEEKS STRAIGHT"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in A25-54 for 3 Consecutive Weeks<\/strong><\/p>\n\n\n\n<p><strong>TODAY Post Largest A25-54 Demo Lead Over GMA in 10 Weeks and 10-Week High in Total Viewers&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Narrows Total Viewer Gap with GMA Week Over Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 September 6, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its third consecutive week winning the key demo and posting its biggest demo win in 10 weeks.<\/p>\n\n\n\n<p>Last week, TODAY posted a 10-week high in total viewers and narrowed the total viewer gap with GMA versus the prior week.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for the 30th consecutive year.<\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/3_Unknown.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6161\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Note: TODAY and GMA are based on 4-day averages (Mon-Thu) while CBS Mornings is based on a 3-day average (Mon-Tue, Thu).<\/strong><\/p>\n\n\n\n<p><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li><strong>TODAY ranked #1 in A25-54 for the third consecutive week, posts biggest demo win over GMA in 10 weeks<\/strong><\/li>\n\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li><em>TODAY posts biggest Monday morning demo win vs. GMA in over three months<\/em><\/li>\n\n\n<li><em>Versus prior week, TODAY increased its A25-54 advantage over GMA by 33%<\/em><\/li>\n\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li><strong>TODAY ranked #1 in A18-49 for the fourth consecutive week and 20<sup>th<\/sup>&nbsp;time in the last 22 weeks<\/strong><\/li>\n\n\n<li><strong>TODAY\u2019s total viewership rose for the third week in a row, hitting a 10-week high (since 6\/19\/2023)&nbsp;<\/strong><\/li>\n\n\n<li><em>TODAY posted its best total viewer gap vs. GMA in 7 weeks (since 7\/10\/2023)&nbsp;<\/em><\/li>\n\n\n<li><strong>Season-to-date through Week 50, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>&nbsp;consecutive year and #1 in A18-49 for the 30<sup>th<\/sup>year in a row&nbsp;<\/strong><\/li>\n\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 633,000 A25-54 viewers, beating GMA by +44,000 (+7%) and leading CBS by +150,000 (+31%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li>TODAY has been the #1 morning show in A25-54 for three consecutive weeks and ranked ahead of CBS for 1,620 straight weeks (since 8\/10\/1992)<\/li>\n\n\n<li>TODAY&#8217;s demo advantage over ABC is the largest seen in 10 weeks (since 6\/19\/23)<\/li>\n\n\n<li>TODAY won all four mornings of rated competition and posted its biggest Monday morning victory over GMA in three months (since Monday 5\/22\/2023)<\/li>\n\n\n<li>Week-over-week, TODAY improved its A25-54 viewership advantage vs. GMA by 33% (+44,000 vs. +33,000 prior week).<\/li>\n\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 459,000 A18-49 viewers, beating GMA by +80,000 (+21%) and leading CBS by +137,000 (+42%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li>TODAY ranked #1 in A18-49 for the 20<sup>th<\/sup>&nbsp;time in the last 22 weeks and beaten CBS for 1,620 consecutive weeks (since 8\/10\/1992)<\/li>\n\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.690 million total viewers, leading CBS by +335,000 (+14%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li>TODAY has beaten CBS for 1,620 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n<li>Total viewership for TODAY reached a 10-week high (best since 6\/19\/23) while its gap with ABC is the most narrow seen in 7 weeks (since 7\/10\/23)<\/li>\n\n\n<li>Week-over-week, TODAY increased its total viewership by +19,000 (+1%) and reduced its gap vs. GMA by 3% (-294,000 vs. -302,000 prior week)<\/li>\n\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 11.1M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n\n<li>The brand drove 24M video views across on and off net platforms<\/li>\n\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-9\/3\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>&nbsp;consecutive year and in A18-49 for the 30<sup>th<\/sup>&nbsp;consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for 3 Consecutive Weeks TODAY Post Largest A25-54 Demo Lead Over GMA in 10 Weeks and 10-Week High in Total Viewers&nbsp; TODAY Narrows Total Viewer Gap with GMA Week Over Week TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 September 6, 2023 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/09\/06\/today-is-1-in-key-demo-three-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO THREE WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO 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