{"id":6148,"date":"2023-08-29T14:43:58","date_gmt":"2023-08-29T18:43:58","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6148"},"modified":"2023-08-29T14:43:58","modified_gmt":"2023-08-29T18:43:58","slug":"today-is-1-in-key-demo-two-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54 for Two Consecutive Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Narrows Total Viewer Gap with GMA Week Over Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is the Only Morning Program To Grow Across the Board Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 August 29, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its second consecutive week winning the key demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY was the only morning program to grow across the board versus the prior year. Additionally, TODAY posted an 8-week high in total viewers and narrowed the total viewer gap with GMA versus the prior week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for the 30th consecutive year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-829.png?resize=539%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-6149\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the only morning news show to see across-the-board viewership growth vs. the same week last year<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the second week in a row<\/strong><\/li>\n\n\n\n<li><em>TODAY posted its highest A25-54 viewership and largest advantage over CBS in 13 weeks (since week of 5\/22\/2023)<\/em><\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the third consecutive week and 19<sup>th<\/sup> time in the last 21 weeks<\/strong><\/li>\n\n\n\n<li><em>TODAY had its highest A18-49 viewership in 14 weeks (best since 5\/15\/23) and its biggest lead over CBS in 12 weeks (since 5\/29\/2023)<\/em><\/li>\n\n\n\n<li><strong>Season-to-date through Week 49, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup> consecutive year and #1 in A18-49 for the 30<sup>th<\/sup> year in a row<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 664,000 A25-54 viewers, beating GMA by +33,000 (+5%) and leading CBS by +210,000 (+46%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 for the second consecutive week and has beaten CBS for 1,619 straight weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY\u2019s A25-54 viewership and its demo lead over CBS both hit 13-week highs (since 5\/22\/2023)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A25-54 viewership by +19,000 (up +3%) and increased its lead over CBS by 7% (+210,000 vs. +197,000 prior week)<\/li>\n\n\n\n<li>TODAY was the only morning show to increase its A25-54 delivery versus the same week last season (+33,000, up +5%). Versus prior year, TODAY reversed a demo loss to GMA (+33,000 vs. -53,000 prior year) and improved its lead over CBS by 74% (+210,000 vs. +121,000 prior year)<\/li>\n\n\n\n<li>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 485,000 A18-49 viewers, beating GMA by +79,000 (+20%) and leading CBS by +195,000 (+67%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A18-49 for the 19<sup>th<\/sup> time in the last 21 weeks and beaten CBS for 1,619 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>A18-49 viewership for TODAY reached a 14-week high (best since 5\/15\/23) while its advantage over CBS is the largest seen in 12 weeks (since 5\/29\/23)<\/li>\n\n\n\n<li>Week-over-week, TODAY added +32,000 A18-49 viewers (up +7%) and improved its advantage vs. CBS by 23% (+195,000 vs. +158,000 prior week)<\/li>\n\n\n\n<li>TODAY was the only program to increase its A18-49 viewership vs. the same week last season (+47,000, up +11%).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.672 million total viewers, leading CBS by +413,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,619 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Total viewership for TODAY reached a 8-week high (best since 6\/26\/23) while its gap vs. ABC is the closest seen in 6 weeks (since 7\/10\/23)<\/li>\n\n\n\n<li>TODAY&#8217;s total viewer gap with ABC is the most narrow seen in 5 weeks (since 7\/10\/23) and TODAY&#8217;s total viewer advantage over CBS is the largest seen in 8 weeks (since 6\/19\/23)<\/li>\n\n\n\n<li>Week-over-week, TODAY\u2019s total viewership increased by +9,000 (+0.3%) and its gap vs. GMA improved by 24% (-301,000 vs. -396,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY added +20,000 to its total viewership (up +1%) and widened its lead over CBS by 38% (+413,000 vs. +300,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 10.8M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-8\/27\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup> consecutive year and in A18-49 for the 30<sup>th<\/sup> consecutive year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for Two Consecutive Weeks TODAY Narrows Total Viewer Gap with GMA Week Over Week TODAY Is the Only Morning Program To Grow Across the Board Year Over Year TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 August 29, 2023 \u2013 NBC News\u2019 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in A25-54 for Two Consecutive Weeks TODAY Narrows Total Viewer Gap with GMA Week Over Week TODAY Is the Only Morning Program To Grow Across the Board Year Over Year TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 August 29, 2023 \u2013 NBC News\u2019 [...]Read More... from TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T18:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah DeCaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah DeCaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/\"},\"author\":{\"name\":\"Sarah DeCaro\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\"},\"headline\":\"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT\",\"datePublished\":\"2023-08-29T18:43:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/\",\"name\":\"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2023-08-29T18:43:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/08\\\/29\\\/today-is-1-in-key-demo-two-weeks-straight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\",\"name\":\"Sarah DeCaro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"caption\":\"Sarah DeCaro\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/sarah-decaro\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/","og_locale":"en_US","og_type":"article","og_title":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases","og_description":"TODAY Tops GMA in A25-54 for Two Consecutive Weeks TODAY Narrows Total Viewer Gap with GMA Week Over Week TODAY Is the Only Morning Program To Grow Across the Board Year Over Year TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 August 29, 2023 \u2013 NBC News\u2019 [...]Read More... from TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-08-29T18:43:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT","datePublished":"2023-08-29T18:43:58+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/"},"wordCount":628,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/","name":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-08-29T18:43:58+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/29\/today-is-1-in-key-demo-two-weeks-straight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO TWO WEEKS STRAIGHT"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23","name":"Sarah DeCaro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","caption":"Sarah DeCaro"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/sarah-decaro\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/6148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=6148"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/6148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=6148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=6148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=6148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}