{"id":6140,"date":"2023-08-22T13:43:02","date_gmt":"2023-08-22T17:43:02","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6140"},"modified":"2023-08-22T13:43:02","modified_gmt":"2023-08-22T17:43:02","slug":"today-is-1-in-key-demo-73","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/22\/today-is-1-in-key-demo-73\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo, Its Best Demo Lead in 8 Weeks<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts 12-Week High in Key Demo and 7-Week High in Total Viewers&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>TODAY Narrows Total Viewer Gap with GMA Week Over Week and Year Over Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 August 22, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, its best advantage over GMA in eight weeks.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY posted a 12-week high in the key demo A25-54 and a 7-week high in total viewers. Additionally, TODAY narrowed the total viewer gap with GMA versus both the prior week and year.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for the 30th consecutive year.<\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_Unknown.png?resize=563%2C91&#038;ssl=1\" alt=\"\" class=\"wp-image-6141\" width=\"563\" height=\"91\" \/><\/figure>\n\n\n\n<p><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the first time in 6 weeks and the 9<sup>th<\/sup>&nbsp;time in the last 15 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 viewership reached a 12-week high (best since 5\/22\/23)<\/li>\n\n\n\n<li>TODAY\u2019s A25-54 advantages over both ABC and CBS reached 8-week highs (best since 6\/19\/23)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the second consecutive week and 18 of the last 20 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY saw its A18-49 viewership reach an 11-week high (best since 5\/29\/23)<\/li>\n\n\n\n<li>TODAY\u2019s A18-49 advantage over ABC reached a 12-week high (best since 5\/22\/23) and advantage over CBS reached an 8-week high (best since 6\/19\/23)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 48, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>&nbsp;consecutive year and #1 in A18-49 for the 30<sup>th<\/sup>&nbsp;year in a row&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 645,000 A25-54 viewers, beating GMA by +39,000 (+7%) and leading CBS by +197,000 (+44%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A25-54 viewership for TODAY reached a 12-week high (best since 5\/22\/23)<\/li>\n\n\n\n<li>TODAY\u2019s A25-54 advantages over both ABC and CBS reached 8-week highs (best since 6\/19\/23)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Vs. prior week, TODAY was up: TODAY +10% (+61,000)\n<ul class=\"wp-block-list\">\n<li>WoW, TODAY turned its A25-54 viewership gap turn into an advantage vs. GMA 203% (+39,000 vs. -38,000 prior week). Week-over-week, TODAY improved its A25-54 viewership advantage vs. CBS by 42% (+197,000 vs. +139,000 prior week)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>3NET A25-54 audience (1.700 million) was +3% vs. prior week&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 452,000 A18-49 viewers, beating GMA by +84,000 (+23%) and leading CBS by +158,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A18-49 viewership for TODAY reached an 11-week high (best since 5\/29\/23)<\/li>\n\n\n\n<li>TODAY\u2019s A18-49 advantage over ABC reached a 12-week high (best since 5\/22\/23) and advantage over CBS reached an 8-week high (best since 6\/19\/23)<\/li>\n\n\n\n<li>Vs. prior week, TODAY was up: TODAY +15% (+60,000)\n<ul class=\"wp-block-list\">\n<li>WoW, TODAY improved its A18-49 viewership advantage GMA (+84,000 vs. flat prior week). WoW, TODAY improved its A18-49 viewership advantage vs. CBS by 36% (+158,000 vs. +116,000 prior week)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vs. prior year, TODAY was the only program up: TODAY +0.4% (+2,000) vs. ABC -30% and CBS -7%\n<ul class=\"wp-block-list\">\n<li>YoY, TODAY turned its A18-49 viewership gap turn into an advantage vs. GMA 215% (+84,000 vs. -73,000 prior year). Compared to the same week last year, TODAY improved its A18-49 viewership advantage vs. CBS by 17% (+158,000 vs. +135,000 prior year)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>3NET A18-49 audience (1.115 million) was +5% vs. prior week&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.663 million total viewers, leading CBS by +460,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total viewership for TODAY reached a 7-week high (best since 6\/26\/23)<\/li>\n\n\n\n<li>TODAY&#8217;s total viewer gap with ABC is the most narrow seen in 5 weeks (since 7\/10\/23) and TODAY&#8217;s total viewer advantage over CBS is the largest seen in 8 weeks (since 6\/19\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vs. prior week, TODAY was up: TODAY +7% (+165,000)\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY reduced its total viewership gap vs. GMA by 4% (-396,000 vs. -411,000 prior week). WoW, TODAY improved its total viewership advantage vs. CBS by 56% (+460,000 vs. +294,000 prior week)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vs. prior year, TODAY was the only program up: TODAY +2% (+46,000) vs. ABC -1% and CBS -8%\n<ul class=\"wp-block-list\">\n<li>YoY, TODAY reduced its total viewership gap vs. GMA by 14% (-396,000 vs. -462,000 prior year). Compared to the same week last year, TODAY improved its total viewership advantage vs. CBS by 103% (+460,000 vs. +227,000 prior year)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>3NET total audience (7.925 million) was +4% vs. prior week&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 10.8M unique visitors&nbsp;last week.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 21M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-8\/20\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>&nbsp;consecutive year and in A18-49 for the 30<sup>th<\/sup>&nbsp;consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo, Its Best Demo Lead in 8 Weeks TODAY Posts 12-Week High in Key Demo and 7-Week High in Total Viewers&nbsp; TODAY Narrows Total Viewer Gap with GMA Week Over Week and Year Over Year TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/22\/today-is-1-in-key-demo-73\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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