{"id":6122,"date":"2023-08-08T13:09:05","date_gmt":"2023-08-08T17:09:05","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6122"},"modified":"2023-08-08T13:09:05","modified_gmt":"2023-08-08T17:09:05","slug":"nbc-nightly-news-is-the-only-newscast-to-grow-in-key-demo-vs-last-year","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/08\/nbc-nightly-news-is-the-only-newscast-to-grow-in-key-demo-vs-last-year\/","title":{"rendered":"NBC NIGHTLY NEWS\u00a0IS THE ONLY NEWSCAST TO GROW IN KEY DEMO VS. LAST YEAR"},"content":{"rendered":"\n<p><strong><em>Ranks as #2 Most-Watched TV Program for Week<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Improves Across-the-Board Gaps vs. ABC vs. Last Year<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Season to Date, \u2018Nightly News\u2019 Closes A25-54 Gap Vs. ABC by 28% vs. Same Time Period Last Year<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of July 31: Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nightly News is the only evening newscast to grow its A25-54 and A18-49 viewership vs. last year<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On Friday, 8\/4\/2023&nbsp;<em>Nightly News<\/em>&nbsp;outperformed ABC by +8,000 A25-54 viewers, marking its first single-day demo win vs. ABC since 2\/24\/2023<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;is the #2 most-watched program in all of TV last week in total viewers, averaging 5.924 million total viewers, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;marks its most narrow A18-49 gap vs. ABC in 8 weeks (since 6\/5\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;improves&nbsp;its competitive position across the board&nbsp;vs. ABC vs. last year, marking the 4th consecutive week&nbsp;<em>Nightly<\/em>&nbsp;has improved its year over year A25-54 gaps vs. ABC<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;improves&nbsp;its&nbsp;total viewers and A18-49 gaps vs. ABC&nbsp;week over week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Season to date,&nbsp;Nightly News&nbsp;improves its competitive position versus ABC by 28% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of July 31: Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 5.924 million total viewers, topping CBS by +1.695 million (+40%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;narrows its total viewership gap vs. ABC by 11%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year over year,&nbsp;<em>Nightly<\/em>&nbsp;cuts its total viewership gap vs. ABC by 1%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 933,000 A25-54 viewers, leading CBS by +344,000 (+59%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only evening newscast to grow in A25-54 viewers vs. last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its key demo viewership by +8,000 vs. last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year over year,&nbsp;<em>Nightly<\/em>&nbsp;narrows its A25-54 viewership gap vs. ABC by 61%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marking the 4th consecutive week Nightly has improved its year over year A25-54 gaps vs. ABC<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 644,000 A18-49 viewers, beating CBS by +249,000 (+63%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only evening newscast to grow in A18-49 viewers vs. last year<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its&nbsp;A18-49&nbsp;demo viewership by +12,000 vs. last week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;cuts its A18-49 viewership gap vs. ABC by 17%,&nbsp;marks most narrow&nbsp;A18-49&nbsp;gap vs. ABC in&nbsp;8 weeks (since 6\/5\/23)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year over year,&nbsp;<em>Nightly<\/em>&nbsp;improves A18-49 viewership gap vs. ABC by 66%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across digital,&nbsp;<em>Nightly<\/em>&nbsp;delivers 19.1 million video views and 1.7 million hours viewed on &amp; off network platforms<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On YouTube, weekday episodes reached 924,700 views and 711,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK OF&nbsp;JULY 31-AUGUST 6, 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\">Program<\/td><td>P25-54<\/td><td>P18-49<\/td><td>P2+<\/td><\/tr><tr><td>Imps<\/td><td>Imps<\/td><td>Imps<\/td><\/tr><tr><td>NBC NIGHTLY NEWS<\/td><td>933<\/td><td>644<\/td><td>5,924<\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>589<\/td><td>395<\/td><td>4,229<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,069<\/td><td>726<\/td><td>7,328<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Note<\/strong>: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.&nbsp;<em>NBC Nightly News<\/em>,&nbsp;<em>World News Tonight<\/em>&nbsp;and&nbsp;<em>CBS Evening News\u2019<\/em>&nbsp;ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.<\/p>\n\n\n\n<p># # #&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranks as #2 Most-Watched TV Program for Week Improves Across-the-Board Gaps vs. ABC vs. Last Year Season to Date, \u2018Nightly News\u2019 Closes A25-54 Gap Vs. ABC by 28% vs. Same Time Period Last Year Week of July 31: Ratings Highlights Week of July 31: Nightly Stats WEEK OF&nbsp;JULY 31-AUGUST 6, 2023 Program P25-54 P18-49 P2+ [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/08\/08\/nbc-nightly-news-is-the-only-newscast-to-grow-in-key-demo-vs-last-year\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NIGHTLY NEWS\u00a0IS THE ONLY NEWSCAST TO GROW IN KEY DEMO VS. LAST YEAR<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBC NIGHTLY NEWS\u00a0IS THE ONLY NEWSCAST TO GROW IN KEY DEMO VS. 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