{"id":607,"date":"2014-12-09T10:29:46","date_gmt":"2014-12-09T15:29:46","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=607"},"modified":"2014-12-09T10:29:46","modified_gmt":"2014-12-09T15:29:46","slug":"nbc-nightly-news-with-brian-williams-delivers-best-demo-win-over-abc-since-march","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/09\/nbc-nightly-news-with-brian-williams-delivers-best-demo-win-over-abc-since-march\/","title":{"rendered":"&#8220;NBC Nightly News with Brian Williams&#8221; Delivers Best Demo Win Over ABC Since March"},"content":{"rendered":"<blockquote><p><strong>During week of Brian Williams\u2019 10th Anniversary, NBC Broadcast Tops ABC by Over 170K in the Demo and Posts Biggest Total Viewer Advantage Since August<\/strong><\/p>\n<p><strong>Nightly is Delivering Best Start to a Season Since 2005<\/strong><\/p><\/blockquote>\n<p>DECEMBER 9, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast across the board for the week of December 1-5, 2014, according to Nielsen Media Research data.<\/p>\n<p>During the week that marked Brian Williams\u2019 tenth anniversary as anchor and managing editor, the NBC broadcast posted its biggest wins over ABC in months &#8212; delivering the best demo viewer lead since March and widest total viewer advantage since August. Nightly was #1 in all total viewer, A25-54, and A18-49 demos each night of the week.<\/p>\n<p><strong>Growth:<\/strong><\/p>\n<ul>\n<li>Nightly widened its total viewer lead over ABC for the second straight week and by +40% week-to-week.<\/li>\n<li>Nightly posted the biggest evening news gains versus 4Q\u201914\/STD levels in total viewers (+7%, or +658,000), A18-49 viewers (+11%, or +174,000), and A25-54 viewers (+10%, or +216,000).<\/li>\n<li>Versus the same week last season, Nightly was up +1% (+77,000) in total viewers.<\/li>\n<li>Nightly is currently delivering +2% total viewer growth this season-to-date and is having its best start to a season (9.052 million) in 9 years.<\/li>\n<\/ul>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly averaged 9.649 million total viewers, +9% (+809,000) ahead of ABC World News Tonight and +29% (+2.169 million) more than CBS Evening News.<\/li>\n<li>This marks the NBC broadcast\u2019s biggest total viewer win over ABC since the week of 8\/18\/2014.<\/li>\n<li>Nightly has been #1 in total viewers for 273 consecutive weeks and 320 of the last 321 weeks.<\/li>\n<li>Nightly averaged 1.700 million A18-49 viewers, topping ABC by +19% (+272,000) and CBS by +31% (+402,000).<\/li>\n<li>Nightly averaged 2.313 million A25-54 viewers, leading ABC by +8% (+173,000) and CBS by +23% (436,000).<\/li>\n<li>This marks Nightly\u2019s biggest demo viewer win over ABC since the week of 3\/17\/2014.<\/li>\n<li>Nightly averaged a 1.9 A25-54 rating, topping ABC by +1 tenth and CBS by +3 tenths.<\/li>\n<li>This marks Nightly\u2019s biggest A18-49 viewer win over ABC since the Sochi Olympics (week of 2\/17\/2014).<\/li>\n<li>Nightly delivered a 1.3 A18-49 rating, topping ABC by +2 tenths and CBS by +3 tenths.<\/li>\n<\/ul>\n<p><strong>WEEK OF DECEMBER 1-5, 2014<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"91\"><\/td>\n<td width=\"91\">Total Viewers<\/td>\n<td width=\"91\">A25-54 Rating<\/td>\n<td width=\"91\">A25-54 Viewers<\/td>\n<td width=\"91\">A18-49 Rating<\/td>\n<td width=\"91\">A18-49 Viewers<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">NBC<\/td>\n<td width=\"91\">9.649<\/td>\n<td width=\"91\">1.9<\/td>\n<td width=\"91\">2.313<\/td>\n<td width=\"91\">1.3<\/td>\n<td width=\"91\">1.700<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">CBS<\/td>\n<td width=\"91\">7.485<\/td>\n<td width=\"91\">1.6<\/td>\n<td width=\"91\">1.877<\/td>\n<td width=\"91\">1.0<\/td>\n<td width=\"91\">1.298<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">ABC<\/td>\n<td width=\"91\">8.840<\/td>\n<td width=\"91\">1.8<\/td>\n<td width=\"91\">2.140<\/td>\n<td width=\"91\">1.1<\/td>\n<td width=\"91\">1.428<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>NOTE: Due to erroneous data processing by Nielsen, broadcast and syndicated data (for all shows and demos) from March-October 2014 was coded erroneously.\u00a0\u00a0 Data from 3\/2\/14 through 3\/23\/14 and from 8\/18\/14 through 10\/6\/14 has already been reprocessed, corrected and released.\u00a0 Data for the dates 3\/24\/14-8\/17\/14 will be reissued over the next several weeks.\u00a0 Some milestone points above reference data within the range that is still based on incorrect data.<\/p>\n<p># # #<\/p>\n<p><strong>NBC NIGHTLY NEWS WITH BRIAN WILLIAMS<\/strong><\/p>\n<p>\u201cNBC Nightly News with Brian Williams\u201d is America\u2019s most-watched evening newscast, going beyond the day\u2019s headlines to uncover stories of how people\u2019s lives are affected by the world around them. \u201cNBC Nightly News\u201d reaches nearly 10 million people every day through its broadcast and millions more through NBCNews.com, the \u201cNightly News\u201d app, and social media platforms. Brian Williams is the anchor and managing editor and Patrick Burkey is the executive producer.<\/p>\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During week of Brian Williams\u2019 10th Anniversary, NBC Broadcast Tops ABC by Over 170K in the Demo and Posts Biggest Total Viewer Advantage Since August Nightly is Delivering Best Start to a Season Since 2005 DECEMBER 9, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast across the board for the week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/09\/nbc-nightly-news-with-brian-williams-delivers-best-demo-win-over-abc-since-march\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;NBC Nightly News with Brian Williams&#8221; Delivers Best Demo Win Over ABC Since March<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4,31],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;NBC Nightly News with Brian Williams&quot; 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