{"id":6067,"date":"2023-06-13T12:23:19","date_gmt":"2023-06-13T16:23:19","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6067"},"modified":"2023-06-13T12:23:19","modified_gmt":"2023-06-13T16:23:19","slug":"today-is-1-in-key-demo-71","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54, Wins Key Demo Five Weeks In A Row<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Key Demo Lead Week Over Week and Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 June 13, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking five weeks at number one. Last week, TODAY posted its biggest daily demo advantage over GMA since April and its biggest Friday win in over a year. TODAY grew its <strong>key demo advantage<\/strong> both week over week and year over year.&nbsp;Additionally, TODAY also grew in total viewers versus the prior week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"112\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Ratings-613.png?resize=607%2C112&#038;ssl=1\" alt=\"\" class=\"wp-image-6068\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 5<sup>th<\/sup>&nbsp;consecutive week and for the 8<sup>th<\/sup>&nbsp;time in the last 10 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li>This is TODAY\u2019s longest A25-54 winning streak in over a year (since April 2022)<\/li>\n\n\n\n<li>Vs. prior year, TODAY improved its competitive position vs. GMA in A25-54 for the 6<sup>th<\/sup>&nbsp;consecutive week<\/li>\n\n\n\n<li>Friday\u2019s +133,000 A25-54 lead over GMA was TODAY\u2019s biggest daily win since Monday 4\/10\/2023 and its biggest Friday demo victory in over a year (4\/22\/2022)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY posted the biggest morning show increase in total viewership vs. prior week and reduced the gap with GMA by 16%<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 38, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>consecutive year and #1 in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 630,000 A25-54 viewers, beating Good Morning America by +43,000 (+7%) and leading CBS Mornings by +176,000 (+39%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has topped GMA for 5 consecutive weeks (longest streak since April 2022) and 8 of the last 10 weeks while outperforming CBS for 1,608 consecutive weeks<\/li>\n\n\n\n<li>On Friday morning, TODAY posted its biggest daily demo advantage over GMA (+133,000) since Monday 4\/10\/2023 and its biggest Friday win in over a year (since 4\/22\/2022)<\/li>\n\n\n\n<li>Week over week, TODAY improved its A25-54 viewership advantage vs. GMA by 16% (+43,000 vs. +37,000 prior week)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Versus the same week last season, TODAY turned its A25-54 viewership gap into an advantage vs. GMA (+43,000 vs. -28,000 prior year) and improved its lead vs. CBS by 21% (+176,000 vs. +145,000 prior year)\n<ul class=\"wp-block-list\">\n<li>TODAY improved its A25-54 competitive position vs. GMA for the sixth consecutive week compared to prior year<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 446,000 A18-49 viewers, beating GMA by +47,000 (+12%) and leading CBS by +161,000 (+57%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s +92,000 A18-49 win over GMA to end the week was its largest Friday A18-49 victory in six months (since 12\/9\/2022)<\/li>\n\n\n\n<li>TODAY improved its A18-49 competitive position vs. GMA for the seventh consecutive week compared to prior year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.689 million total viewers, leading CBS by +428,000 (+19%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,608 consecutive weeks (since 8\/10\/1992)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>TODAY&#8217;s total viewer advantage over CBS is the largest seen in 7 weeks (since 4\/17\/23)<\/li>\n\n\n\n<li>Vs. prior week, TODAY posted the biggest increase in total viewership (+67,000, or +3% higher), reduced its gap vs. GMA by 16% (-320,000 vs. -381,000 prior week), and improved its advantage vs. CBS by 1% (+428,000 vs. +422,000 prior week)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 11.4M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 23M video views across on and off net platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-6\/11\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54, Wins Key Demo Five Weeks In A Row TODAY Grows Key Demo Lead Week Over Week and Year Over Year&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 June 13, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in A25-54, Wins Key Demo Five Weeks In A Row TODAY Grows Key Demo Lead Week Over Week and Year Over Year&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 June 13, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week [...]Read More... from TODAY IS #1 IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T16:23:19+00:00\" \/>\n<meta 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TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 June 13, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-06-13T16:23:19+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2023-06-13T16:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/"},"wordCount":641,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-06-13T16:23:19+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/09\/TODAY-new-key-demo.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/13\/today-is-1-in-key-demo-71\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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