{"id":6056,"date":"2023-06-06T12:29:45","date_gmt":"2023-06-06T16:29:45","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6056"},"modified":"2023-06-06T12:29:45","modified_gmt":"2023-06-06T16:29:45","slug":"today-is-1-in-key-demo-70","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/06\/today-is-1-in-key-demo-70\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54,<\/strong><strong> Wins Key Demo Four Weeks In A Row<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 June 6, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking four weeks at number one. Versus the prior year, TODAY improved its competitive position versus GMA for the fifth straight week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: All three morning news shows were labeled as specials on Monday for the Memorial Day holiday.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"109\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-66.png?resize=558%2C109&#038;ssl=1\" alt=\"\" class=\"wp-image-6057\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 4<sup>th<\/sup>&nbsp;consecutive week and for the 7<sup>th<\/sup>&nbsp;time in the last 9 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li>This is TODAY\u2019s longest A25-54 winning streak since April 2022 and its first demo win during a Memorial Day holiday week in three years (since week of 5\/25\/2020)<\/li>\n\n\n\n<li>Vs. prior year, TODAY improved its competitive position vs. GMA in A25-54 for the 5<sup>th<\/sup>&nbsp;consecutive week<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 36<sup>th<\/sup>&nbsp;time in the last 39 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY posted its biggest A18-49 win over CBS in 20 weeks (since week of 1\/9\/2023)<\/li>\n\n\n\n<li>Vs. prior year, TODAY more than doubled its A18-49 lead over CBS<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY improved its P2+ gap vs. GMA by 24% vs. same week last year<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 37, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>consecutive year and #1 in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 630,000 A25-54 viewers, beating Good Morning America by +37,000 (+6%) and leading CBS Mornings by +176,000 (+39%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has topped GMA for 4 consecutive weeks (and 7 of the prior 9 weeks, its best streak since April 2022) and outperformed CBS for 1,607 consecutive weeks<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY turned its A25-54 viewership gap turn into an advantage vs. GMA (+37,000 vs. -138,000 prior year) and improved its A25-54 viewership advantage vs. CBS by 73% (+176,000 vs. +102,000 prior year)&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>TODAY improved its competition position vs. GMA in A25-54 for the fifth consecutive week compared to prior year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 453,000 A18-49 viewers, beating GMA by +76,000 (+20%) and leading CBS by +198,000 (+78%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY&#8217;s advantage over CBS is the largest seen in 20 weeks (since 1\/9\/23)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Week-over-week, TODAY improved its A18-49 viewership advantage vs. CBS by 9% (+198,000 vs. +181,000 prior week)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>YoY, TODAY more than doubled its A18-49 advantage vs. CBS (+198,000 vs. +83,000 prior year, up 139%)&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.622 million total viewers, leading CBS by +422,000 (+19%)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,607 consecutive weeks (since 8\/10\/1992)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Week -over-week, TODAY improved its total viewership advantage vs. CBS by 7% (+422,000 vs. +396,000 prior week)&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 24% (-381,000 vs. -504,000 prior year)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 12.5M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 25M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-6\/4\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54, Wins Key Demo Four Weeks In A Row TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 June 6, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking four [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/06\/today-is-1-in-key-demo-70\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-6056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/06\/today-is-1-in-key-demo-70\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in A25-54, Wins Key Demo Four Weeks In A Row TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 June 6, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking four [...]Read More... from TODAY IS #1 IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/06\/06\/today-is-1-in-key-demo-70\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T16:29:45+00:00\" 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