{"id":6032,"date":"2023-05-23T11:55:27","date_gmt":"2023-05-23T15:55:27","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6032"},"modified":"2023-05-23T11:55:27","modified_gmt":"2023-05-23T15:55:27","slug":"nbc-nightly-news-is-the-only-newscast-to-increase-demo-viewerships-vs-last-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/23\/nbc-nightly-news-is-the-only-newscast-to-increase-demo-viewerships-vs-last-week\/","title":{"rendered":"<strong><em>NBC&nbsp;NIGHTLY NEWS<\/em><\/strong><strong>&nbsp;IS THE ONLY NEWSCAST TO INCREASE DEMO VIEWERSHIPS VS. LAST WEEK<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Improves Key Demo Gap vs. ABC Week Over Week &amp; Year Over Year<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Marks Closest Demo Gap vs. ABC in 5 Weeks<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ranks as #9 Most-Watched Program for Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of May 15: Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;is the only newscast to increase&nbsp;its A25-54 and A18-49&nbsp;viewerships&nbsp;week over week; up&nbsp;4,000 A25-54 viewers and&nbsp;30,000 A18-49 viewers<\/li>\n\n\n\n<li><em>Nightly News<\/em>&nbsp;is the #9 most-watched program in all of TV last week in total viewers, excluding specials, sports &amp; syndication<\/li>\n\n\n\n<li><em>Nightly News<\/em>&nbsp;improves its key demo gap vs. ABC week over week; marks narrowest A25-54 gap vs. ABC in 5 weeks (since April 10, 2023)<\/li>\n\n\n\n<li><em>Nightly News<\/em>&nbsp;improves its key demo gap vs. ABC year over year<\/li>\n\n\n\n<li>Season to date,&nbsp;<em>Nightly News<\/em>&nbsp;improves its competitive position versus ABC by 22% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of May 15: Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 5.843 million total viewers, topping CBS by +1.561 million (+36%)<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0averages 876,000 A25-54 viewers, leading CBS by +249,000 (+40%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly<\/em>&nbsp;was the only program to grow in the key demo week over week, up&nbsp;4,000 A25-54 viewers<\/li>\n\n\n\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;narrows its A25-54 viewership gap vs. ABC by 3%<\/li>\n\n\n\n<li><em>Nightly<\/em>&nbsp;<em>News<\/em>&nbsp;cuts year-over-year A25-54 gap vs. ABC by 30%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 610,000 A18-49 viewers, leading CBS by +180,000 (+42%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly<\/em>&nbsp;was the only program to grow week over week, up&nbsp;30,000 A18-49 viewers<\/li>\n\n\n\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;narrows its A18-49 viewership gap vs. ABC by 21%<\/li>\n\n\n\n<li>Year over year,&nbsp;<em>Nightly<\/em>&nbsp;<em>News<\/em>&nbsp;cuts its A18-49 gap vs. ABC by 36%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital,&nbsp;<em>Nightly<\/em>&nbsp;delivers 9.6 million video views and 933,500 hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 971,300 views and 749,000 viewers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF MAY 15-21, 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Program<\/td><td>P25-54<\/td><td>P18-49<\/td><td>P2+<\/td><td>&nbsp;<\/td><\/tr><tr><td>Imps<\/td><td>Imps<\/td><td>Imps<\/td><\/tr><tr><td>NBC NIGHTLY NEWS<\/td><td>876<\/td><td>610<\/td><td>5,843<\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>627<\/td><td>430<\/td><td>4,282<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,122<\/td><td>755<\/td><td>7,396<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News\u2019 ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improves Key Demo Gap vs. ABC Week Over Week &amp; Year Over Year Marks Closest Demo Gap vs. ABC in 5 Weeks Ranks as #9 Most-Watched Program for Week Week of May 15: Ratings Highlights Week of May 15: Nightly Stats WEEK OF MAY 15-21, 2023 Program P25-54 P18-49 P2+ &nbsp; Imps Imps Imps NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/23\/nbc-nightly-news-is-the-only-newscast-to-increase-demo-viewerships-vs-last-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong><em>NBC&nbsp;NIGHTLY NEWS<\/em><\/strong><strong>&nbsp;IS THE ONLY NEWSCAST TO INCREASE DEMO VIEWERSHIPS VS. LAST WEEK<\/strong><\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBC&nbsp;NIGHTLY NEWS&nbsp;IS THE ONLY NEWSCAST TO INCREASE DEMO VIEWERSHIPS VS. 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