{"id":6023,"date":"2023-05-16T12:06:53","date_gmt":"2023-05-16T16:06:53","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6023"},"modified":"2023-05-16T12:06:53","modified_gmt":"2023-05-16T16:06:53","slug":"today-is-1-in-key-demo-68","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/16\/today-is-1-in-key-demo-68\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in A25-54,&nbsp;Its Best Demo Lead in 9 Weeks<\/strong><\/p>\n\n\n\n<p><strong>TODAY is Only Morning Program to Grow in Key Demo Versus Prior Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 May 16, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, its best advantage over GMA in nine weeks.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY was the only morning program to grow in the key demo A25-54. TODAY also narrowed the total viewer gap with GMA versus the same week last season. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p>TODAY Digital reached 14.6 million unique visitors last week, growing year over year.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"105\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_ratings.png?resize=559%2C105&#038;ssl=1\" alt=\"\" class=\"wp-image-6024\" \/><\/figure>\n\n\n\n<p><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 for the 4<sup>th<\/sup>&nbsp;time in the last 6 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY posted its biggest A25-54 advantage over GMA in nine weeks (since week of 3\/6\/2023) and hit a five-week high over CBS (since week of 4\/3\/2023)<\/em><\/li>\n\n\n\n<li><em>TODAY won all five&nbsp;<u>rated<\/u>&nbsp;mornings of the week in A25-54 for the first time since February 2022 (week of 2\/14\/2022)<\/em><\/li>\n\n\n\n<li><em>TODAY was the only morning news program to increase its A25-54 viewership vs. prior week (up +3%)<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 33<sup>rd<\/sup>&nbsp;time in the last 36 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY posted its biggest A18-49 viewership in nine weeks (week of 3\/6\/2023) and its widest A18-49 advantage over GMA in 24 weeks (since week of 11\/21\/2022)<\/em><\/li>\n\n\n\n<li><em>Vs. prior week, TODAY more than doubled its A18-49 lead over GMA (up +115%) and improved its advantage over CBS by 41%<\/em><\/li>\n\n\n\n<li><em>TODAY\u2019s A18-49 lead over GMA was 87% higher than the same week last season<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY improved its P2+ gap vs. GMA by 19% compared to the same week last season<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 34, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>&nbsp;consecutive year and #1 in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 712,000 A25-54 viewers, beating Good Morning America by +42,000 (+6%) and leading CBS Mornings by +222,000 (+45%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 among A25-54 viewers for the 4<sup>th<\/sup>&nbsp;time in the last 6 weeks and beaten CBS in the demo for 1,604 consecutive weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY posted a clean sweep of the week, winning all five mornings in the key A25-54 demo<\/li>\n\n\n\n<li>TODAY held its biggest weekly demo advantage over GMA in 9 weeks (since week of 3\/6\/2023) and over CBS in 5 weeks (since week of 4\/3\/2023)<\/li>\n\n\n\n<li>Week-over-week, TODAY was the only morning news program to increase its A25-54 viewership (+22,000, up +3%) while improving its demo lead over CBS by 50% (+222,000 vs. +148,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 518,000 A18-49 viewers, beating ABC by +88,000 (+21%) and leading CBS by +182,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A18-49 viewership hit a 9-week high (best since week of 3\/6\/2023) while its advantage over GMA was the widest in 24 weeks (since week of 11\/21\/2022)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY was the only morning news program to increase its A18-49 viewership (+33,000, up +7%), more than doubled its lead over GMA (+88,000 vs. +41,000 prior week), and increased its advantage over CBS by 41% (+182,000 vs. +129,000 prior week)<\/li>\n\n\n\n<li>TODAY improved its A18-49 lead over GMA by 87% compared to the same week last season (+88,000 vs. +47,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.771 million total viewers, leading CBS by +423,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now outperformed CBS for 1,604 consecutive weeks in total viewers (every week since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY improved its total viewership advantage vs. CBS by 3% (+423,000 vs. +410,000 prior week)&nbsp;<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reduced its total viewership gap vs. ABC by 19% (-328,000 vs. -405,000 prior year).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had its best week since February at 14.6M unique visitors (-0% WoW, 18% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 39M video views across on and off net platforms (-23% WoW, 20% YoY)<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-5\/14\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54,&nbsp;Its Best Demo Lead in 9 Weeks TODAY is Only Morning Program to Grow in Key Demo Versus Prior Week TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 May 16, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/16\/today-is-1-in-key-demo-68\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-6023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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