{"id":6021,"date":"2023-05-16T11:42:23","date_gmt":"2023-05-16T15:42:23","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=6021"},"modified":"2023-05-16T11:42:23","modified_gmt":"2023-05-16T15:42:23","slug":"nbc-nightly-news-increases-key-demo-viewership-week-over-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/16\/nbc-nightly-news-increases-key-demo-viewership-week-over-week\/","title":{"rendered":"<strong><em>NBC NIGHTLY NEWS&nbsp;INCREASES&nbsp;<\/em><\/strong><strong><em>KEY DEMO&nbsp;<\/em><\/strong><strong><em>VIEWERSHIP&nbsp;<\/em><\/strong><strong><em>WEEK OVER WEEK<\/em><\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Narrows A25-54 Gap vs. ABC vs. Last Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Improves Total Viewership Gap vs. ABC Week Over Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Season to Date, Closes A25-54 Gap vs. ABC by 22% vs. Same Time Period Last Year<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of&nbsp;<\/u><\/strong><strong><u>May<\/u><\/strong><strong><u>&nbsp;<\/u><\/strong><strong><u>8<\/u><\/strong><strong><u>: Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;grows in the key demo vs. last week, increasing A25-54 viewership by +7,000<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;is the #11 most-watched program in all of TV last week in total viewers, averaging 5.885 million total viewers, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>&nbsp;narrows&nbsp;A25-54 and total viewership&nbsp;gaps vs. ABC week over week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Season to date,&nbsp;<em>Nightly News<\/em>&nbsp;improves its competitive position versus ABC by 22% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of&nbsp;<\/u><\/strong><strong><u>May<\/u><\/strong><strong><u>&nbsp;<\/u><\/strong><strong><u>8<\/u><\/strong><strong><u>: Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly<\/em>&nbsp;averages 5.885 million total viewers, topping CBS by +1.505 million (+34%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;narrows its total viewership gap vs. ABC by 7%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 876,000 A25-54 viewers, beating CBS by +203,000 (+30%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases its key demo viewership by +7,000 vs. last week<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week over week,&nbsp;<em>Nightly<\/em>&nbsp;narrows its A25-54 gap vs. ABC by 2%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 582,000 A18-49 viewers, topping CBS by +120,000 (+26%)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across digital,&nbsp;<em>Nightly<\/em>&nbsp;delivers 14.1 million video views and 1.2 million hours viewed on &amp; off network platforms<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On YouTube, weekday episodes reached 888,300 views and 701,000 viewers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF&nbsp;<\/u><\/strong><strong><u>MAY<\/u><\/strong><strong><u>&nbsp;<\/u><\/strong><strong><u>8<\/u><\/strong><strong><u>&#8211;<\/u><\/strong><strong><u>14<\/u><\/strong><strong><u>, 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Program<\/td><td>P25-54<\/td><td>P18-49<\/td><td>P2+<\/td><\/tr><tr><td>Imps<\/td><td>Imps<\/td><td>Imps<\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><strong><\/strong><\/td><td><strong>876<\/strong><strong><\/strong><\/td><td><strong>582<\/strong><strong><\/strong><\/td><td><strong>5,885<\/strong><strong><\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>673<\/td><td>462<\/td><td>4,380<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,125<\/td><td>765<\/td><td>7,313<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News\u2019 ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Narrows A25-54 Gap vs. ABC vs. Last Week Improves Total Viewership Gap vs. ABC Week Over Week Season to Date, Closes A25-54 Gap vs. ABC by 22% vs. Same Time Period Last Year Week of&nbsp;May&nbsp;8: Ratings Highlights Week of&nbsp;May&nbsp;8: Nightly Stats WEEK OF&nbsp;MAY&nbsp;8&#8211;14, 2023 Program P25-54 P18-49 P2+ Imps Imps Imps NBC NIGHTLY NEWS 876 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/16\/nbc-nightly-news-increases-key-demo-viewership-week-over-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong><em>NBC NIGHTLY NEWS&nbsp;INCREASES&nbsp;<\/em><\/strong><strong><em>KEY DEMO&nbsp;<\/em><\/strong><strong><em>VIEWERSHIP&nbsp;<\/em><\/strong><strong><em>WEEK OVER WEEK<\/em><\/strong><\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-6021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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