{"id":5994,"date":"2023-05-02T12:33:36","date_gmt":"2023-05-02T16:33:36","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5994"},"modified":"2023-05-02T12:33:36","modified_gmt":"2023-05-02T16:33:36","slug":"today-is-1-in-key-demo-for-month-and-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/02\/today-is-1-in-key-demo-for-month-and-week\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo For Month and Week&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Over GMA Versus Prior Month&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts 7-Week High in Total Viewers and Key Demo<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 May 2, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the number-one morning show in April topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. Versus the prior month, TODAY also grew its demo lead over GMA.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY also won in the key demo A25-54 and posted a 7-week high in both total viewers and the key demo. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:&nbsp;<\/u><\/strong><\/p>\n\n\n\n<p><strong><u>APRIL 2023<\/u><\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"89\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_Unknown-1.png?resize=539%2C89&#038;ssl=1\" alt=\"\" class=\"wp-image-5996\" \/><figcaption class=\"wp-element-caption\"><strong><u>Key Points:\u00a0<\/u><\/strong><br \/><strong>TODAY ranked #1 in both A25-54 (5 wins in last 6 months) and A18-49 (8<sup>th<\/sup>consecutive monthly win and 95<sup>th<\/sup>\u00a0in last 97 months)<\/strong><br \/><em>Vs. prior month, TODAY improved its A25-54 lead over GMA by 67% (+10,000 vs. +6,000 in March)<\/em><br \/><strong>TODAY saw its closest total viewer gap vs. GMA in five months (since November 2022), posting a 9% gap reduction month-over-month (-351,000 vs. -387,000 in March)<\/strong><br \/><strong>\u00a0<\/strong><br \/>\u00a0<strong>TODAY averaged 695,000 A25-54 viewers, beating Good Morning America by +10,000 (+2%) and leading CBS by +194,000 (+39%)<\/strong><br \/>\u00a0<br \/><strong>TODAY averaged 483,000 A18-49 viewers, beating ABC by +32,000 (+7%) and leading CBS by +164,000 (+52%)<\/strong><br \/>\u00a0<br \/><strong>TODAY averaged 2.805 million total viewers, leading CBS by +438,000 (+19%)\u00a0<\/strong><br \/>\u00a0<br \/><strong>In\u00a0March 2023, TODAY Digital delivered 49 million unique visitors and continued to rank as the third largest individual publisher among leading lifestyle and entertainment brands.<\/strong><br \/><strong>\u00a0<\/strong><br \/><strong><u>WEEK<\/u><\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"89\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Unknown-1-1.png?resize=539%2C89&#038;ssl=1\" alt=\"\" class=\"wp-image-5997\" \/><\/figure>\n\n\n\n<p><strong><u>&nbsp;KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has ranked #1 in A25-54 in 3 of the last 4 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY posted a 7-week high in demo viewership<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 31<sup>st<\/sup>&nbsp;time in the last 34 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>TODAY\u2019s A18-49 viewership hit a 5-week high; improved its A18-49 lead over GMA by 56% vs. prior week and 6% compared to the same week last year<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY posted its best total viewer delivery in 7 weeks<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 32, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>consecutive year and #1 in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 722,000 A25-54 viewers, beating Good Morning America by +18,000 (+3%) and leading CBS by +182,000 (+34%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 among A25-54 viewers for the 3<sup>rd<\/sup>&nbsp;time in the last four weeks and has beaten CBS in the demo for 1,602 consecutive weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY posted its highest A25-54 viewership in 7 weeks (best since week of 3\/6\/2023), growing by +40,000 demo viewers (up +6%) vs. prior week<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 496,000 A18-49 viewers, beating GMA by +50,000 (+11%) and leading CBS by +167,000 (+50%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked #1 in A18-49 in 31 of the last 34 weeks and outperformed CBS for 1,602 consecutive weeks (every week since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A18-49 viewership for TODAY reached a 5-week high (best since 3\/20\/23)<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A18-49 delivery by +14,000 (up +3%) and widened its lead over GMA by 56% (+50,000 vs. +32,000 prior week)<\/li>\n\n\n\n<li>TODAY\u2019s A18-49 lead over GMA was 6% higher than the same week last season (+50,000 vs. +47,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.846 million total viewers, leading CBS by +394,000 (+16%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now outperformed CBS for 1,602 consecutive weeks in total viewers (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>Total viewership for TODAY reached a 7-week high (best since week of 3\/6\/23)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 13.1M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-4\/30\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo For Month and Week&nbsp; TODAY Grows Demo Lead Over GMA Versus Prior Month&nbsp; TODAY Posts 7-Week High in Total Viewers and Key Demo TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 May 2, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/05\/02\/today-is-1-in-key-demo-for-month-and-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK<\/strong><\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR MONTH AND WEEK - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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