{"id":5979,"date":"2023-04-18T12:31:10","date_gmt":"2023-04-18T16:31:10","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5979"},"modified":"2023-04-18T12:31:10","modified_gmt":"2023-04-18T16:31:10","slug":"today-is-1-in-key-demo-67","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in A25-54,<\/strong><strong>&nbsp;Posts Back-to-Back Weekly Wins<\/strong><\/p>\n\n\n\n<p><strong>TODAY Digital Grows Week Over Week and Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 April 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking\u00a0back-to-back weeks at number one.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p>TODAY Digital reached 13.2 million unique visitors last week, growing week over week and year over year.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"89\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_Unknown.png?resize=539%2C89&#038;ssl=1\" alt=\"\" class=\"wp-image-5980\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 683,000 A25-54 viewers, beating Good Morning America by +28,000 (+4%) and leading CBS Mornings by +210,000 (+44%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 among A25-54 viewers and has beaten CBS in the demo for 1,600 consecutive weeks (every week since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 482,000 A18-49 viewers, beating GMA by +53,000 (+12%) and leading CBS by +193,000 (+67%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY posted its biggest A18-49 advantage over GMA in five weeks (since week of 3\/6\/2023) and over CBS in seven weeks (since week of 2\/20\/2023)<\/li>\n\n\n\n<li>Week-over-week, TODAY was the only morning show to see an increase in A18-49 viewership (+7,000, up +2%) while improving its lead over GMA by 83% (+53,000 vs. +29,000 prior week) and over CBS by 13% (+193,000 vs. +171,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.749 million total viewers, leading CBS by +465,000 (+20%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now outperformed CBS for 1,600 consecutive weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>Versus CBS, TODAY improved its total viewer advantage by 7% week-over-week (+465,000 vs. +433,000 prior week) and by 22% compared to the same week last season (+465,000 vs. +380,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 13.2M unique visitors (9% WoW, 17% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 27M video views across on and off net platforms&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-4\/16\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54,&nbsp;Posts Back-to-Back Weekly Wins TODAY Digital Grows Week Over Week and Year Over Year&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 April 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 April 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-04-18T16:31:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Grace Dubay","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Grace Dubay","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/"},"author":{"name":"Grace Dubay","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2023-04-18T16:31:10+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/"},"wordCount":313,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-04-18T16:31:10+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/18\/today-is-1-in-key-demo-67\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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