{"id":5970,"date":"2023-04-11T14:05:44","date_gmt":"2023-04-11T18:05:44","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5970"},"modified":"2023-04-11T14:05:44","modified_gmt":"2023-04-11T18:05:44","slug":"today-is-1-in-key-demo-66","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is the Only Morning Program To Grow in the Key Demo Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 April 11, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54.&nbsp;Last week, TODAY was the only morning program to grow in the key demo and also narrowed the total viewer gap with GMA by 23% versus prior week and by 16% vs. the same week last season.<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p>TODAY Digital reached 12.1 million unique visitors last week.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-411.png?resize=477%2C91&#038;ssl=1\" alt=\"\" class=\"wp-image-5971\" width=\"477\" height=\"91\" \/><\/figure>\n\n\n\n<p><strong><em>Note: TODAY was retitled on Friday and is based on a four-day average.<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in A25-54 and was the only morning show to increased its demo viewership vs. prior week<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Vs. CBS, TODAY improved its demo lead by 46% vs. prior week<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY finished #1 in A18-49 for the 28<sup>th<\/sup>&nbsp;time in the last 31 weeks<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Vs. GMA, TODAY more than doubled its A18-49 lead vs. same week prior year (+190% higher)<\/em><\/li>\n\n\n\n<li><em>Vs. CBS, TODAY\u2019s A18-49 advantage was 50% higher than prior week<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 29, TODAY ranks #1 in A25-54 for the 8<sup>th<\/sup>consecutive year and #1 in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 701,000 A25-54 viewers, beating Good Morning America by +32,000 (+5%) and leading CBS Mornings by +233,000 (+50%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 among A25-54 viewers and has beaten CBS in the demo for 1,599 consecutive weeks (since week of 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY was the only morning show to increase its demo viewership week-over-week (+11,000, a +2% gain) and improved its advantage over CBS by 46% (+233,000 vs. +160,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 474,000 A18-49 viewers, beating GMA by +29,000 (+7%) and leading CBS by +171,000 (+57%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY improved its A18-49 viewership advantage vs. CBS by 50% (+171,000 vs. +114,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY more than doubled its A18-49 viewership advantage vs. GMA by 190% (+29,000 vs. +10,000 prior year).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.774 million total viewers, leading CBS by +433,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now outperformed CBS for 1,599 consecutive weeks (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY reduced its total viewership gap vs. GMA by 23% (-331,000 vs. -431,000 prior week) and improved its total viewership advantage vs. CBS by 1% (+433,000 vs. +428,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 16% (-331,000 vs. -394,000 prior year)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY reached 12.1M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 23M video views across on and off net platforms.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><em>*Note: There were issues gathering YouTube data this week. As a result, the topline YouTube starts and hours are not reflective of last week\u2019s full performance.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-4\/9\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>&nbsp;consecutive year and in A18-49 for the 10<sup>th<\/sup>&nbsp;consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo TODAY Is the Only Morning Program To Grow in the Key Demo Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 April 11, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 April 11, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-04-11T18:05:44+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2023-04-11T18:05:44+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/"},"wordCount":502,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-04-11T18:05:44+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/04\/11\/today-is-1-in-key-demo-66\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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