{"id":597,"date":"2014-12-03T10:50:43","date_gmt":"2014-12-03T15:50:43","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=597"},"modified":"2014-12-03T10:50:43","modified_gmt":"2014-12-03T15:50:43","slug":"nbc-nightly-news-with-brian-williams-delivers-biggest-november-sweep-audience-in-eight-years","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/03\/nbc-nightly-news-with-brian-williams-delivers-biggest-november-sweep-audience-in-eight-years\/","title":{"rendered":"&#8220;NBC Nightly News with Brian Williams&#8221; Delivers Biggest November Sweep Audience in Eight Years"},"content":{"rendered":"<blockquote><p><strong>NBC Broadcast Posts Year-to-Year Gains for 29th Consecutive Sweep Win<\/strong><\/p>\n<p><strong>For the Week, Nightly Draws Biggest Total Viewer Audience Since Sochi Olympics<\/strong><\/p><\/blockquote>\n<p>DECEMBER 3, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast in total viewers, rating A25-54, and the 18-49 year old demo for the 2014 November sweep period, according to Nielsen Media Research data.<\/p>\n<p>The NBC broadcast delivered its biggest November sweep audience in 8 years (since 2006), growing in total viewers (+2% or +215,000) compared to November 2013.\u00a0 Among the younger demo A18-49, Nightly topped ABC by +1 tenth rating and +107,000 viewers (+7%).<\/p>\n<p>Nightly has been #1 in total viewers for 29 consecutive sweep periods and 13th straight November sweeps. \u00a0Nightly has been #1 in rating A25-54 for 18 consecutive November sweep periods (including 3 ties). \u00a0In rating 18-49, Nightly has been #1 for 30 consecutive sweep periods and 18 straight November sweeps.<\/p>\n<p>Season-to-date, Nightly is posting +2% total viewer growth year over year and is delivering its best start to a season in 9 years (since the 2005-06 season).<\/p>\n<p><strong>2014 November Sweep:<\/strong><\/p>\n<ul>\n<li>Nightly averaged 9.533 million total viewers, +6% (+563,000) more than ABC World News Tonight and +30% (+2.172 million) ahead of CBS Evening News.<\/li>\n<li>Nightly delivered a 1.9 A25-54 rating, tying for #1 with ABC and leading CBS by +4 tenths.<\/li>\n<li>Nightly averaged 2.255 million A25-54 viewers, +22% (+413,000) higher than CBS.<\/li>\n<li>Nightly delivered a 1.3 A18-49 rating, topping ABC by +1 tenth and CBS by +3 tenths.<\/li>\n<li>Nightly averaged 1.643 million A18-49 viewers, +7% (+107,000) over ABC and +36% (+431,000) over CBS.<\/li>\n<\/ul>\n<p><strong>Week of November 24-28:<\/strong><\/p>\n<p><em>NOTE: NBC is based on a four-day average (Mon, Tue, Wed, Fri) while ABC and CBS are based on two-day averages (Mon, Tue).\u00a0 Additionally, Nightly was preempted on KSDK in St. Louis on Monday for local coverage of the Ferguson grand jury decision.<\/em><\/p>\n<ul>\n<li>Nightly averaged 10.357 million total viewers, outperforming ABC by +6% (+576,000) and CBS by +36% (+2.748 million).<\/li>\n<li>On the Friday after Thanksgiving, Nightly delivered 12.588 million viewers.<\/li>\n<li>Nightly delivered a 2.0 A25-54 rating, topping CBS by +3 tenths.<\/li>\n<li>Nightly averaged 2.347 million A25-54 viewers, leading CBS by +18% (+361,000).<\/li>\n<li>Nightly delivered a 1.4 A18-49 rating, topping ABC by +1 tenth and CBS by +4 tenths.<\/li>\n<li>Nightly ranked #1 with 1.754 million A18-49 viewers, +3% (+43,000) ahead of ABC and +32% (+425,000) more than CBS.<\/li>\n<li>Nightly posted the largest week-to-week total viewer growth, increasing by +568,000 viewers (+6%).<\/li>\n<li>Nightly saw double-digit growth versus 4Q\u201914\/STD levels in total viewers (+17%, or +1.488 million), A18-49 viewers (+16%, or +248,000), and A25-54 viewers (+13%, or +272,000).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>2014 NOVEMBER SWEEP<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"91\"><\/td>\n<td width=\"91\">Total Viewers<\/td>\n<td width=\"91\">A25-54 Rating<\/td>\n<td width=\"91\">A25-54 Viewers<\/td>\n<td width=\"91\">A18-49 Rating<\/td>\n<td width=\"91\">A18-49 Viewers<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">NBC<\/td>\n<td width=\"91\">9.533<\/td>\n<td width=\"91\">1.9<\/td>\n<td width=\"91\">2.255<\/td>\n<td width=\"91\">1.3<\/td>\n<td width=\"91\">1.643<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">CBS<\/td>\n<td width=\"91\">7.361<\/td>\n<td width=\"91\">1.5<\/td>\n<td width=\"91\">1.842<\/td>\n<td width=\"91\">1.0<\/td>\n<td width=\"91\">1.212<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">ABC<\/td>\n<td width=\"91\">8.970<\/td>\n<td width=\"91\">1.9<\/td>\n<td width=\"91\">2.281<\/td>\n<td width=\"91\">1.2<\/td>\n<td width=\"91\">1.536<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>WEEK OF NOVEMBER 24-28, 2014<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"91\"><\/td>\n<td width=\"91\">Total Viewers<\/td>\n<td width=\"91\">A25-54 Rating<\/td>\n<td width=\"91\">A25-54 Viewers<\/td>\n<td width=\"91\">A18-49 Rating<\/td>\n<td width=\"91\">A18-49 Viewers<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">NBC<\/td>\n<td width=\"91\">10.357<\/td>\n<td width=\"91\">2.0<\/td>\n<td width=\"91\">2.347<\/td>\n<td width=\"91\">1.4<\/td>\n<td width=\"91\">1.754<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">CBS<\/td>\n<td width=\"91\">7.609<\/td>\n<td width=\"91\">1.7<\/td>\n<td width=\"91\">1.986<\/td>\n<td width=\"91\">1.0<\/td>\n<td width=\"91\">1.329<\/td>\n<\/tr>\n<tr>\n<td width=\"91\">ABC<\/td>\n<td width=\"91\">9.781<\/td>\n<td width=\"91\">2.2<\/td>\n<td width=\"91\">2.575<\/td>\n<td width=\"91\">1.3<\/td>\n<td width=\"91\">1.711<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n<p><strong>NBC NIGHTLY NEWS WITH BRIAN WILLIAMS<\/strong><\/p>\n<p><strong>\u00a0<\/strong>\u201cNBC Nightly News with Brian Williams\u201d is America\u2019s most-watched evening newscast, going beyond the day\u2019s headlines to uncover stories of how people\u2019s lives are affected by the world around them. \u201cNBC Nightly News\u201d reaches nearly 10 million people every day through its broadcast and millions more through NBCNews.com, the \u201cNightly News\u201d app, and social media platforms. Brian Williams is the anchor and managing editor and Patrick Burkey is the executive producer.<\/p>\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC Broadcast Posts Year-to-Year Gains for 29th Consecutive Sweep Win For the Week, Nightly Draws Biggest Total Viewer Audience Since Sochi Olympics DECEMBER 3, 2014 \u2013 \u201cNBC Nightly News with Brian Williams\u201d was America\u2019s #1 newscast in total viewers, rating A25-54, and the 18-49 year old demo for the 2014 November sweep period, according to [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/12\/03\/nbc-nightly-news-with-brian-williams-delivers-biggest-november-sweep-audience-in-eight-years\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;NBC Nightly News with Brian Williams&#8221; Delivers Biggest November Sweep Audience in Eight Years<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4,31],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;NBC Nightly News with Brian Williams&quot; 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