{"id":5898,"date":"2023-03-07T11:50:53","date_gmt":"2023-03-07T16:50:53","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5898"},"modified":"2023-03-07T11:50:53","modified_gmt":"2023-03-07T16:50:53","slug":"today-is-1-in-key-demo-64","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in A25-54,<\/strong><strong> Posts First Back-to-Back Since January<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Over GMA Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><strong><\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 March 7, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its first back-to-back demo win since January. TODAY also posted an 8-week high in total viewers. Year over year, TODAY grew its demo lead over GMA.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 and A18-49 for eight years straight.<\/p>\n\n\n\n<p>TODAY Digital reached 14.7 million unique visitors last week, growing week over week and year over year.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"112\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/RATINGS-37.png?resize=545%2C112&#038;ssl=1\" alt=\"\" class=\"wp-image-5899\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 756,000 A25-54 viewers, beating Good Morning America by +13,000 (+2%) and leading CBS Mornings by +215,000 (+40%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in A25-54 for the 2<sup>nd<\/sup>&nbsp;straight week and has now beaten CBS in the demo for 1,594 consecutive weeks (since week of 8\/10\/1992)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY improved its A25-54 viewership advantage vs. GMA by 63% (+13,000 vs. +8,000 prior year)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 534,000 A18-49 viewers, beating GMA by +40,000 (+8%) and leading CBS by +171,000 (+47%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked #1 in A18-49 for six consecutive weeks and 24 of the last 26 weeks while also topping CBS for 1,594 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Compared to the same week last season, TODAY reversed an A18-49 loss to GMA (+40,000 vs. -3,000 prior year) and improved its A18-49 viewership advantage vs. CBS by 21% (+171,000 vs. +141,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.975 million total viewers, trailing GMA by -399,000 (-12%) and leading CBS by +548,000 (+23%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total viewership for TODAY reached a 8-week high (best since 1\/2\/23) while its advantage over CBS is the largest seen in 7 weeks (since 1\/9\/23)<\/li>\n\n\n\n<li>TODAY has now outperformed CBS for 1,594 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>&nbsp;Week-over-week, TODAY improved its total viewership advantage vs. CBS by 37% (+548,000 vs. +399,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-3\/5\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54, Posts First Back-to-Back Since January TODAY Grows Demo Lead Over GMA Year Over Year&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 March 7, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 March 7, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-03-07T16:50:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2023-03-07T16:50:53+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/"},"wordCount":346,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-03-07T16:50:53+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/03\/07\/today-is-1-in-key-demo-64\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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