{"id":5832,"date":"2023-01-31T13:31:07","date_gmt":"2023-01-31T18:31:07","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5832"},"modified":"2023-01-31T13:31:07","modified_gmt":"2023-01-31T18:31:07","slug":"today-wins-key-demo-for-3-months-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/","title":{"rendered":"<strong>TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key A25-54 Demo For Three <\/strong><strong>Consecutive Months&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Doubles Demo Lead Over GMA Versus Prior Month&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 January 31, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the number-one morning show in the key demo for January 2023, marking the third straight month it has topped GMA.. Versus the prior month, TODAY doubled it demo lead over GMA and was the only morning program to increase its viewership in the key demo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY grew across the board in total viewers, A25-54 and A18-49. TODAY also narrowed the total viewer gap with GMA by 41%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>JANUARY 2023<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"107\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-131.png?resize=515%2C107&#038;ssl=1\" alt=\"\" class=\"wp-image-5833\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 771,000 A25-54 viewers, beating Good Morning America by +18,000 (+2%) and leading CBS Mornings by +253,000 (+49%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 3 consecutive months (since November &nbsp;2022)<\/li>\n\n\n\n<li>TODAY&#8217;s advantage over CBS is the largest seen in 9 months (since April 2022)<\/li>\n\n\n\n<li>Versus prior month, TODAY was the only program to increase its demo viewership (+2,000, or +0.3%), doubled its lead over GMA (+18,000 vs. +9,000 in December), and improved its advantage over CBS by 9% (+253,000 vs. +232,000 in December).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 553,000 A18-49 viewers, beating GMA by +32,000 (+6%) and leading CBS by +203,000 (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus prior month, TODAY increased its A18-49 viewership by +5,000 (+1%) while improving its advantages over both GMA (3% higher) and CBS (16% higher).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.923 million total viewers, leading CBS by +507,000 (+21%)&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital averaged 48 million monthly unique visitors in 2022 and ended the year with its strongest month since early 2021.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY in 2022 ranked as the third largest individual publisher among leading lifestyle and entertainment brands.<\/li>\n\n\n\n<li>TODAY published more content in 2022 than any other year on record, up +12% versus 2021.<\/li>\n\n\n\n<li>In 2022 to-date, TODAY Digital also ranked among the top three leading lifestyle and entertainment brands across key video metrics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF 1\/23\/2023<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"100\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-2-131.png?resize=520%2C100&#038;ssl=1\" alt=\"\" class=\"wp-image-5836\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 763,000 A25-54 viewers, leading CBS Mornings by +216,000 (+39%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has<strong><s> <\/s><\/strong>beaten CBS for 1,589 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A25-54 viewership by +1% (+6,000).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 561,000 A18-49 viewers, beating GMA by +34,000 (+7%) and leading CBS by +182,000 (+48%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY increased its A18-49 viewership by +7% (+34,000) week-over-week.&nbsp;<\/li>\n\n\n\n<li>Versus the same week last season, TODAY improved its A18-49 viewership advantage vs. GMA by 42% (+34,000 vs. +24,000 prior year) and vs. CBS by 2% (+182,000 vs. +178,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.962 million total viewers, leading CBS by +485,000 (+20%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,589 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY&#8217;s total viewer gap with GMA is the most narrow seen in 9 weeks (since 11\/21\/22)<\/li>\n\n\n\n<li>Week-over-week, TODAY reduced its total viewership gap vs. GMA by 41% (-303,000 vs. -514,000 prior week)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 15.1M unique visitors (11% WoW, 7% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 28M video views across on and off net platforms (8% WoW, -10% YoY)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-1\/29\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year and in A18-49 for the 10<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo For Three Consecutive Months&nbsp; TODAY Doubles Demo Lead Over GMA Versus Prior Month&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 31, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the number-one morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Key A25-54 Demo For Three Consecutive Months&nbsp; TODAY Doubles Demo Lead Over GMA Versus Prior Month&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 31, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the number-one morning [...]Read More... from TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T18:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah DeCaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah DeCaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/\"},\"author\":{\"name\":\"Sarah DeCaro\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\"},\"headline\":\"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT\",\"datePublished\":\"2023-01-31T18:31:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/\",\"name\":\"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2023-01-31T18:31:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2023\\\/01\\\/31\\\/today-wins-key-demo-for-3-months-straight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\",\"name\":\"Sarah DeCaro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"caption\":\"Sarah DeCaro\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/sarah-decaro\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/","og_locale":"en_US","og_type":"article","og_title":"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases","og_description":"TODAY Tops GMA in Key A25-54 Demo For Three Consecutive Months&nbsp; TODAY Doubles Demo Lead Over GMA Versus Prior Month&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 31, 2023 \u2013&nbsp; NBC News\u2019 TODAY was the number-one morning [...]Read More... from TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-01-31T18:31:07+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT","datePublished":"2023-01-31T18:31:07+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/"},"wordCount":512,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/","name":"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-01-31T18:31:07+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/31\/today-wins-key-demo-for-3-months-straight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY WINS KEY DEMO FOR 3 MONTHS STRAIGHT"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23","name":"Sarah DeCaro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","caption":"Sarah DeCaro"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/sarah-decaro\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/5832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=5832"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/5832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/5745"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=5832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=5832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=5832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}