{"id":5824,"date":"2023-01-24T11:47:45","date_gmt":"2023-01-24T16:47:45","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5824"},"modified":"2023-01-24T11:47:45","modified_gmt":"2023-01-24T16:47:45","slug":"today-is-1-in-key-demo-62","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/24\/today-is-1-in-key-demo-62\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><strong><\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 January 24, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p>TODAY Digital reached 13.6 million unique visitors last week, growing week over week.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<p><strong>Note: All three morning shows were based on 4-day averages (labeled as specials on Monday for the MLK Birthday holiday).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"104\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_ratings-4.png?resize=525%2C104&#038;ssl=1\" alt=\"\" class=\"wp-image-5825\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 760,000 A25-54 viewers, beating Good Morning America by +11,000 (+2%) and leading CBS Mornings by +248,000 (+48%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been #1 in A25-54 for 11 of the last 14 weeks and 14 of the last 20 weeks (including one tie). TODAY has also beaten CBS for 1,588 consecutive weeks (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 528,000 A18-49 viewers, leading CBS by +196,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked ahead of CBS for 1,588 straight weeks in A18-49 (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.889 million total viewers, leading CBS by +518,000 (+22%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,588 consecutive weeks (since 8\/10\/1992)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY reached 13.6M<\/strong><strong>&nbsp;<\/strong><strong>unique visitors (1%<\/strong><strong>&nbsp;<\/strong><strong>WoW)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24M&nbsp;video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-1\/22\/2023)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>&nbsp;consecutive year and in A18-49 for the 10<sup>th<\/sup>&nbsp;consecutive year<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 24, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54.&nbsp; Season to date, TODAY is the top-rated morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/24\/today-is-1-in-key-demo-62\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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