{"id":5815,"date":"2023-01-18T10:19:00","date_gmt":"2023-01-18T15:19:00","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5815"},"modified":"2023-01-18T10:19:00","modified_gmt":"2023-01-18T15:19:00","slug":"today-is-1-in-key-demo-61","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key Demo For the Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 7-Week High in A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows in Key Demo Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 January 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. Last week, TODAY grew in the key demo and delivered a 7-week high in both A25-54 and A18-49. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and in A18-49 for the 10<sup>th<\/sup> year in a row.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 13.6 million unique visitors last week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"185\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_ratings-today.png?resize=516%2C185&#038;ssl=1\" alt=\"\" class=\"wp-image-5816\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 827,000 A25-54 viewers, beating ABC by +37,000 (+5%) and leading CBS Mornings by +314,000 (+61%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been #1 in A25-54 for 10 of the last 13 weeks and 13 of the last 19 weeks (including one tie). TODAY has also beaten CBS for 1,587 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Both TODAY\u2019s A25-54 viewership and demo lead over CBS hit 7-week highs<\/li>\n\n\n\n<li>Week-over-week, TODAY increased its A25-54 viewership by +26,000 (+3%) and improved its advantage over CBS by 8% (++314,000 vs. +292,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 601,000 A18-49 viewers, beating ABC by +42,000 (+7%) and leading CBS by +246,000 (+69%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has also ranked ahead of CBS for 1,587 straight weeks (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY posted its highest A18-49 viewership and biggest lead over CBS in 7 weeks<\/li>\n\n\n\n<li>Week-over-week, TODAY added +44,000 A18-49 viewers (up +8%) and improved its advantage over CBS by 18% (+246,000 vs. +208,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.975 million total viewers, leading CBS by +604,000 (+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,587 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY\u2019s total viewer advantage over CBS is the largest seen in 7 weeks (since week of 11\/21\/2022), rising by 7% week-over-week (+604,000 vs. +564,000 prior week)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY reached 13.6M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-1\/15\/2023)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 <\/strong><strong>in A25-54 at this point of the season for the 8<sup>th <\/sup>consecutive year and in A18-49 for the 10<sup>th<\/sup> consecutive year<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo For the Week&nbsp; TODAY Posts 7-Week High in A25-54 and A18-49 TODAY Grows in Key Demo Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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TODAY Posts 7-Week High in A25-54 and A18-49 TODAY Grows in Key Demo Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 January 18, 2023 \u2013 NBC News\u2019 TODAY was the number-one morning show last week [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/","og_site_name":"NBC News Press Releases","article_published_time":"2023-01-18T15:19:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2023-01-18T15:19:00+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/"},"wordCount":342,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2023-01-18T15:19:00+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2023\/01\/18\/today-is-1-in-key-demo-61\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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