{"id":5760,"date":"2022-12-20T14:48:21","date_gmt":"2022-12-20T19:48:21","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5760"},"modified":"2022-12-20T14:48:21","modified_gmt":"2022-12-20T19:48:21","slug":"today-is-1-in-key-demo-59","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key A25-54 Demo&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows in Key Demo and Total Viewers Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 December 20, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. Last week, TODAY grew in both the key demo and total viewers versus the prior week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached over 16.4 million unique visitors last week, growing year over year and week over week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-today.png?resize=466%2C91&#038;ssl=1\" alt=\"\" class=\"wp-image-5761\" width=\"466\" height=\"91\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 768,000 A25-54 viewers, beating ABC by +7,000 (+1%) and leading CBS by +221,000 (+40%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked #1 in 7 of the last 9 weeks (also 10 of the last 15 weeks) and beaten CBS for 1,583 consecutive weeks (since 8\/10\/1992)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 541,000 A18-49 viewers, beating ABC by +20,000 (+4%) and leading CBS by +152,000 (+39%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.048 million total viewers, leading CBS by +495,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,583 consecutive weeks (since 8\/10\/1992)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached over 16.4 million unique visitors last week, growing year over year and week over week. (6% WoW, 22% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 37M video views across on and off net platforms (4% WoW, 44% YoY)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-12\/18\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A25-54 at this point of the season for the 8<sup>th<\/sup>&nbsp;consecutive year and in A18-49 for the 10<sup>th<\/sup>&nbsp;year in a row<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo&nbsp; TODAY Grows in Key Demo and Total Viewers Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 December 20, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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TODAY Grows in Key Demo and Total Viewers Week Over Week&nbsp; TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 December 20, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-12-20T19:48:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-12-20T19:48:21+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/"},"wordCount":253,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2022-12-20T19:48:21+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/20\/today-is-1-in-key-demo-59\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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