{"id":5743,"date":"2022-12-13T14:39:18","date_gmt":"2022-12-13T19:39:18","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5743"},"modified":"2022-12-13T14:39:18","modified_gmt":"2022-12-13T19:39:18","slug":"today-is-1-in-key-demo-58","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key A25-54 Demo&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 8th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 December 13, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. Last week, TODAY was the only morning program to grow across the board.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo A25-54 and A18-49 for eight years straight.<\/p>\n\n\n\n<p>TODAY Digital reached over 15.4 million unique visitors last week, growing year over year and week over week.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"101\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-sd.png?resize=519%2C101&#038;ssl=1\" alt=\"\" class=\"wp-image-5744\" \/><\/figure>\n\n\n\n<p><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY has ranked #1 in 6 of the last 8 weeks and 9 of the last 14 weeks (including one tie)<\/strong><\/li>\n\n\n\n<li><strong>TODAY ranked #1 in A18-49 for the 9<sup>th<\/sup>&nbsp;consecutive week and the 13<sup>th<\/sup>&nbsp;time in last 14 weeks<\/strong><\/li>\n\n\n\n<li><strong>TODAY was the only morning show to see across-the-board viewership growth vs. prior week<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 12, TODAY ranks #1 in A25-54 and A18-49 for the 8<sup>th<\/sup>&nbsp;consecutive year&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 767,000 A25-54 viewers, beating ABC by +39,000 (+5%) and leading CBS by +260,000 (+51%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,582 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Week-over-week, TODAY turned its A25-54 viewership gap turn into an advantage vs. ABC (+39,000 vs. -20,000 prior week) and improved its A25-54 viewership advantage vs. CBS by 25% (+260,000 vs. +208,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 554,000 A18-49 viewers, beating ABC by +59,000 (+12%) and leading CBS by +214,000 (+63%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY more than doubled its A18-49 viewership advantage vs. ABC by 181% (+59,000 vs. +21,000 prior week) and improved its lead vs. CBS by 39% (+214,000 vs. +154,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.990 million total viewers, leading CBS by +633,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,582 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>Week-over-week, TODAY reduced its total viewership gap vs. ABC by 12% (-353,000 vs. -402,000 prior week) and improved its total viewership advantage vs. CBS by 54% (+633,000 vs. +411,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p><strong>Last week, TODAY Digital reached 15.4M unique visitors (5% WoW, 9% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 35M video views across on and off net platforms (9% WoW, 17% YoY)<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-12\/11\/2022)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 in A25-54 and A18-49 at this point of the season for the 8<sup>th<\/sup>consecutive year<\/strong><\/p>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 Demo&nbsp; TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 December 13, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week TODAY Is #1 in Key Demo Season to Date for 8th Straight Year NEW YORK \u2013 December 13, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-12-13T19:39:18+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-12-13T19:39:18+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/"},"wordCount":367,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","datePublished":"2022-12-13T19:39:18+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/12\/TODAY_KeyDemo_Fullscreen.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/12\/13\/today-is-1-in-key-demo-58\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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