{"id":5671,"date":"2022-11-08T15:32:44","date_gmt":"2022-11-08T20:32:44","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5671"},"modified":"2022-11-08T15:32:44","modified_gmt":"2022-11-08T20:32:44","slug":"today-wins-halloween","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/11\/08\/today-wins-halloween\/","title":{"rendered":"TODAY WINS HALLOWEEN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers on Halloween<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Key Demo A25-54 for Third Straight Week,&nbsp;Its Best Demo Lead in 6 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The 3<\/strong><strong>rd<\/strong><strong>&nbsp;Hour of TODAY and TODAY with Hoda &amp; Jenna Post Highest-Rated Shows Since Beijing Olympics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital Reaches Largest Audience This Year, Growing Week over Week and Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 November 8, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show outright on Halloween morning,&nbsp;topping ABC\u2019s \u201cGood Morning America\u201d in total viewers. TODAY posted its largest single-day demo lead over GMA since February and largest total viewer advantage since&nbsp;July. Additionally, The 3rd Hour of TODAY and TODAY with Hoda &amp; Jenna posted their highest-rated shows since the Beijing Olympics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY&nbsp;was the number-one morning show in the key demo A25-54, marking 3 straight weeks in first place. TODAY posted its largest demo lead in 8 weeks&nbsp;and narrowed the total viewer gap with GMA, its best margin since the Beijing Olympics.&nbsp;TODAY is the leader in the key demo, year to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached its largest weekly audience this year with 17.4M unique visitors growing week over week and year over year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"100\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-s.png?resize=518%2C100&#038;ssl=1\" alt=\"\" class=\"wp-image-5672\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY ranks #1 in A25-54 for the third consecutive week and 6<sup>th<\/sup>&nbsp;time in the last 9 weeks<\/strong><ul><li><em>TODAY posts biggest A25-54 viewership in 6 weeks<\/em><\/li><li><em>TODAY\u2019s +22,000 advantage vs. GMA is its biggest demo win in 8 weeks. Vs. CBS, TODAY held its biggest demo lead (+210,000) in 6 weeks.<\/em><\/li><li><em>TODAY increased its A25-54 lead over GMA for the 2<sup>nd<\/sup>&nbsp;straight week and over CBS for the 3<sup>rd<\/sup>&nbsp;consecutive week<\/em><\/li><\/ul><\/li><li><strong>TODAY ranked #1 in A18-49 for the third week in a row and 7<sup>th<\/sup>&nbsp;time in last 9 weeks<\/strong><\/li><li><strong>TODAY\u2019s total viewer gap with GMA is the most narrow in 37 weeks (since week of 2\/14\/2022, Beijing Olympics) while its advantage over CBS is the widest in 35 weeks (week of 2\/28\/2022)<\/strong><ul><li><em>Among total viewers, TODAY narrowed its gap with GMA by 15% vs. prior week and 18% vs. the same week prior year. TODAY also increased its viewer lead over CBS by 14% week-over-week.<\/em><\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 747,000 A25-54 viewers, beating Good Morning America by +22,000 (+3%) and leading CBS Mornings by +210,000 (+39%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers in 6 of the last 9 weeks and beaten CBS for 1,577 consecutive weeks (since 8\/10\/1992)<\/li><li>TODAY\u2019s A25-54 viewership hit a 6-week high (best since 9\/19\/22), its demo advantage over GMA is the largest seen in 8 weeks (since 9\/5\/22), and its over CBS is the largest seen in 6 weeks (since 9\/19\/22)<\/li><li>Week-over-week, TODAY added +4,000 A25-54 viewers (+1%), improved its demo lead over GMA by 10% (+22,000 vs. +20,000 prior week), and increased its lead over CBS by 6% (+210,000 vs. +198,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 530,000 A18-49 viewers, beating GMA by +9,000 (+2%) and leading CBS by +146,000 (+38%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.882 million total viewers, leading CBS by +579,000 (+25%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten CBS for 1,577 consecutive weeks (since 8\/10\/1992)<\/li><li>TODAY&#8217;s total viewer gap with GMA is the most narrow seen in 37 weeks (since 2\/14\/22) while its advantage over CBS is the largest seen in 35 weeks (since 2\/28\/22)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week, TODAY reduced its total viewership gap vs. GMA by 15% (-151,000 vs. -177,000 prior week) and improved its total viewership advantage vs. CBS by 14% (+579,000 vs. +509,000 prior week)<\/li><li>Vs. the same week last season, TODAY reduced its total viewership gap vs. GMA by 18% (-151,000 vs. -185,000 prior year).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY 7A-9A<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s Halloween broadcast was the top-rated morning show across-the-board on Monday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 3.199 million total viewers on Monday, outperforming GMA by +125,000&nbsp; (+4%) and CBS Mornings by +779,000 (+32%)<\/li><li>TODAY\u2019s Halloween-themed broadcast ranked #1 for the second straight year and for the 5<sup>th<\/sup>&nbsp;time in the last 7 years<\/li><li>This was TODAY\u2019s highest rated single-day telecast since Tuesday March 8, 2022 and best Monday delivery since February 14, 2022 (Beijing Olympics)<\/li><li>TODAY posted its biggest single-day total viewer lead over GMA since Tuesday, July 26, 2022 and its widest advantage over CBS since Wednesday, March 2, 2022<\/li><li>TODAY\u2019s total viewer delivery on Halloween was +12% higher than the prior Monday (10\/24\/2022) and up +4% from the same Monday last year (11\/1\/2021)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adults 25-54<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 920,000 A25-54 viewers, leading GMA by +242,000 (+36%) and CBS by +360,000 (+64%)<\/li><li>This was the 8<sup>th<\/sup>&nbsp;consecutive year TODAY\u2019s Halloween-themed broadcast ranked #1 in the demo and the 24<sup>th<\/sup>&nbsp;time in the 26-year history of the show\u2019s celebration<\/li><li>TODAY posted its biggest single-day A25-54 viewership since Monday, March 28, 2022, largest demo lead over GMA since Monday, February 14, 2022 (Beijing Olympics), and widest advantage over CBS since Friday, April 29, 2022<\/li><li>TODAY\u2019s A25-54 average increased +13% from the prior Monday and +5% compared to the same Monday last year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adults 18-49<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 635,000 A18-49 viewers, +184,000 (+41%) more than GMA and +263,000 (+71%) higher than CBS<\/li><li>TODAY\u2019s Halloween-themed broadcast ranked #1 in A18-49 for the 26<sup>th<\/sup>consecutive year<\/li><li>TODAY had its highest-rated morning in A18-49 since Friday, April 29, 2022 and its biggest Monday audience since February 14, 2022 (Beijing Olympics).<\/li><li>TODAY held its widest single-day margin over GMA since Tuesday, April 19, 2022 and its biggest lead over CBS since Tuesday, July 5, 2022<\/li><li>TODAY\u2019s A18-49 delivery was 6% higher than prior Monday and up +4% from the same Monday last year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>3RD HOUR TODAY<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>3RD HOUR TODAY averaged 2.508 million total viewers, its biggest single-day viewership since Monday, February 14, 2022 (Beijing Olympics)<ul><li>Total viewership for 3RD HOUR TODAY increased +14% from the prior Monday (10\/24\/2022) and +22% from the same day last season (11\/1\/2021)<\/li><\/ul><\/li><li>In A25-54, 3RD HOUR TODAY averaged 586,000 viewers, its highest daily demo viewership since Friday, September 9, 2022 (morning following NFL season opener\/death of Queen Elizabeth II)<ul><li>3RD HOUR TODAY\u2019s A25-54 delivery was up +18% vs. the prior Monday and +14% vs. the same Monday last year<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY with HODA &amp; JENNA<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY with HODA &amp; JENNA averaged 1.784 million total viewers, hitting its biggest single-day viewership since Monday, February 21, 2022 (morning following Beijing Olympics closing ceremonies)<ul><li>HODA &amp; JENNA\u2019s total viewer average increased by +8% vs. the prior Monday (10\/24\/2022) and by +14% compared to the same Monday last season (11\/1\/2021)<\/li><\/ul><\/li><li>In A25-54, TODAY with HODA &amp; JENNA averaged 493,000 viewers, its best daily demo viewership since Thursday, March 31, 2022<ul><li>A25-54 viewership for HODA &amp; JENNA surged by +48% vs. prior Monday and +26% vs. the same Monday last year<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY reached its largest weekly audience this year with 17.4M<\/strong><strong>&nbsp;<\/strong><strong>unique visitors (7%<\/strong><strong>&nbsp;<\/strong><strong>WoW, 40%<\/strong><strong>&nbsp;<\/strong><strong>YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 31M&nbsp;video views across on and off net platforms<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-11\/06\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A18-49 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"132\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings-3.png?resize=276%2C132&#038;ssl=1\" alt=\"\" class=\"wp-image-5673\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers on Halloween TODAY Wins Key Demo A25-54 for Third Straight Week,&nbsp;Its Best Demo Lead in 6 Weeks The 3rd&nbsp;Hour of TODAY and TODAY with Hoda &amp; Jenna Post Highest-Rated Shows Since Beijing Olympics TODAY Digital Reaches Largest Audience This Year, Growing Week over Week and Year Over Year&nbsp; NEW [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/11\/08\/today-wins-halloween\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS HALLOWEEN<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS HALLOWEEN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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