{"id":5653,"date":"2022-11-01T13:22:44","date_gmt":"2022-11-01T17:22:44","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5653"},"modified":"2022-11-01T13:22:44","modified_gmt":"2022-11-01T17:22:44","slug":"today-is-1-in-key-demo-57","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/11\/01\/today-is-1-in-key-demo-57\/","title":{"rendered":"<strong>TODAY IS #1 IN KEY DEMO<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in A25-54 for Second Straight Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Doubles Demo Lead Over GMA Versus Prior Week, Posts Best Advantage in 7 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Hits 23-Week High in Total Viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 November 1, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, its first back-to-back demo win in 6 weeks.&nbsp; Last week, TODAY grew across the board and doubled its demo lead over GMA, posting its best advantage in seven weeks. TODAY also delivered a 23-week high in total viewers. TODAY is the leader in the key demo, year to date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached over 16.2 million unique visitors last week, growing year over year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:&nbsp;<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>OCTOBER 2022<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2022-11-01-at-1.18.32-PM-1024x238.png?resize=613%2C142&#038;ssl=1\" alt=\"\" class=\"wp-image-5654\" width=\"613\" height=\"142\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY MONTHLY INSIGHTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY posted the biggest total viewership growth among the morning shows vs. prior month, more than GMA and CBS combined<\/strong><\/li><li><strong>TODAY has outperformed CBS morning news programming across-the-board for 418 consecutive months, every month since the start of Nielsen People Meters in September 1987<\/strong><\/li><li><strong>TODAY has ranked #1 in A18-49 for 89 of the last 91 months<\/strong><ul><li><strong><em>TODAY increased its A18-49 lead over ABC by 33% month-over-month<\/em><\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 718,000 A25-54 viewers, leading CBS by +180,000 (+33%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 509,000 A18-49 viewers, leading GMA by +16,000 (+3%) and CBS by +138,000 (+37%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.843 million total viewers, leading CBS by +447,000 (+16%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of 10\/24\/2022<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2022-11-01-at-1.19.30-PM-1024x242.png?resize=630%2C148&#038;ssl=1\" alt=\"\" class=\"wp-image-5655\" width=\"630\" height=\"148\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>&nbsp;KEY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY ranks #1 in A25-54 for the second consecutive week and 5<sup>th<\/sup>&nbsp;time in the last 8 weeks<\/strong><ul><li><em>+20,000 advantage vs. GMA is TODAY\u2019s biggest demo win in 7 weeks. Vs. CBS, TODAY held its biggest demo lead (+198,000) in 5 weeks.<\/em><\/li><\/ul><\/li><li><strong>TODAY had across-the-board audience growth and the biggest increases vs. prior week among the morning shows<\/strong><ul><li><em>As a result, TODAY improved its competitive margins vs. GMA and CBS across-the-board compared to prior week<\/em><\/li><li><em>TODAY\u2019s total viewership also hit a 23-week high<\/em><\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 743,000 A25-54 viewers, beating GMA by +20,000 (+3%) and leading CBS Mornings by +198,000 (+36%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers in 5 of the last 8 weeks and beaten CBS for 1,576 consecutive weeks (since 8\/10\/1992)<\/li><li>TODAY&#8217;s advantage over GMA is the largest seen in 7 weeks (since 9\/5\/22) while its advantage over CBS is the largest seen in 5 weeks (since 9\/19\/22)<\/li><li>TODAY posted the biggest gain of A25-54 viewers versus prior week (+39,000, or +6%), more than doubled its lead over GMA (+20,000 vs. +7,000 prior week), and improved its lead over CBS by 17% (+198,000 vs. +169,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 511,000 A18-49 viewers, beating GMA by +45,000 (+10%) and leading CBS by +135,000 (+36%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY&nbsp;has beaten CBS for 1,575 consecutive weeks (since 8\/10\/1992)<\/li><li>A18-49 viewership for TODAY reached a 23-week high (best since 5\/16\/22)<\/li><li>TODAY&#8217;s advantage over GMA is the largest seen in 16 weeks (since 7\/4\/22) and its advantage over CBS is the largest seen in 5 weeks (since 9\/19\/22)<\/li><li>TODAY saw the biggest increase in A18-49 versus prior week (+29,000, or +6%)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.907 million total viewers, leading CBS by +509,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten CBS for 1,576 consecutive weeks (since 8\/10\/1992)<\/li><li>TODAY\u2019s total viewership reached a 23-week high (best since 5\/16\/22), its gap with GMA is the most narrow seen in 36 weeks (since 2\/14\/22), and its advantage over CBS is the largest seen in 16 weeks (since 7\/4\/22)<\/li><li>Week-over-week, TODAY increased its total viewership by +66,000 (+2%), reduced its gap with GMA by 16% (-177,000 vs. -210,000 prior week), and improved its lead over CBS by 24% (+509,000 vs. 409,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Last week, TODAY Digtial delivered 16.2M<\/strong><strong>&nbsp;<\/strong><strong>unique visitors (0%<\/strong><strong>&nbsp;<\/strong><strong>WoW, 21%<\/strong><strong>&nbsp;<\/strong><strong>YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 31M&nbsp;video views across on and off net platforms 17% YoY)<\/li><li>TODAY Digital reached 42 million unique visitors in September and ranked as the third largest individual publisher among leading lifestyle and entertainment brands.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Comscore Media Metrix\u00ae (September 2022), U.S. desktop internet population 2+ and mobile internet population 13+ years old. Leading Lifestyle &amp; Entertainment brands based on Custom-Defined List that includes top individual publishers within Lifestyle and Entertainment Category.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2022-23 SEASON-TO-DATE (9\/19\/2022-10\/30\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 in A18-49 at this point of the season for the 8<sup>th<\/sup>\u00a0consecutive year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in A25-54 for Second Straight Week TODAY Doubles Demo Lead Over GMA Versus Prior Week, Posts Best Advantage in 7 Weeks TODAY Hits 23-Week High in Total Viewers NEW YORK \u2013 November 1, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/11\/01\/today-is-1-in-key-demo-57\/\">Read More&#8230;<span class=\"screen-reader-text\"> from <strong>TODAY IS #1 IN KEY DEMO<\/strong><\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":5574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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