{"id":5588,"date":"2022-09-20T10:13:59","date_gmt":"2022-09-20T14:13:59","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5588"},"modified":"2022-09-20T10:13:59","modified_gmt":"2022-09-20T14:13:59","slug":"dateline-is-the-1-most-watched-newsmagazine-for-the-2021-2022-broadcast-season-with-over-127-million-total-viewers-across-all-of-tv","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/09\/20\/dateline-is-the-1-most-watched-newsmagazine-for-the-2021-2022-broadcast-season-with-over-127-million-total-viewers-across-all-of-tv\/","title":{"rendered":"DATELINE IS THE #1 MOST-WATCHED NEWSMAGAZINE FOR THE 2021-2022 BROADCAST SEASON WITH OVER 127 MILLION TOTAL VIEWERS ACROSS ALL OF TV"},"content":{"rendered":"\n<p><em><strong>For 3<sup>rd<\/sup> Quarter, \u2018Dateline\u2019 Friday Tops ABC\u2019s \u201820\/20\u2019 By Double Digits in Key Demos <\/strong><\/em><em><strong>&nbsp;<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>PLUS: \u2018Dateline\u2019 Launches New Podcast \u2018Internal Affairs\u2019 Today, <a href=\"https:\/\/urldefense.com\/v3\/__https:\/u7061146.ct.sendgrid.net\/ls\/click?upn=4tNED-2FM8iDZJQyQ53jATURhJ72P0gdJcmq0FTbAeiOFcmJt1B6UT9CIpGNuPS42jlCDZ_TCBZcDrRqF4dST4uMwf0BbE4DUM9bxaloyYOWURR8Fg-2FEQ8il35O-2FEZ4u0-2FHELOO9ax6Gh4NbKFctFk6oHqD3raE5NGmrR0weOM2uCEhBmRfq7K4QdXw5RItYcrJ9Sdx2k8xKZhQvVQzK2PCRFVsM9q2m2XymeGX6SBTuFSmhapBnz4JJ951NRFnTxLT6eycglFhF4p0t2lG8bRLhliQcjtks03xmbsAzGHViht74RkNBZEsR0VROk2KVElWikDBqYJNqmlWdZ69sHlLvyJpRuRhpufafZN-2BCc9c9IqSKoC-2FVRWJWo5Wd2zxlcYtEpg4U2EGdvfyYFp94z2lVaCNH9esZb0Uq9eQMvuUU1IRljc-3D__;!!PIZeeW5wscynRQ!vBlMkqJuLh1C_U5bUISrDQQyABhdnG0I-6giYmmKkeWW9B2YkLwnxytgtx7TFGHt34DLkwH2OPDIawBLywf0vRXTL5in3eBm$\">Click Here<\/a> to Subscribe<\/strong><\/em><\/p>\n\n\n\n<p>September 20, 2022 \u2013 <em>Dateline<\/em> is the #1 most-watched newsmagazine and true-crime franchise across all of TV for the 2021-2022 broadcast season with over <strong>127.3 million total viewers<\/strong>, according to Nielsen Media Research. Additionally, <strong>over 133 billion minutes<\/strong> of Dateline were consumed across TV and digital platforms, which includes NBC, cable and broadcast syndication and Peacock\u2019s Dateline 24\/7 channel. This marked an increase of +<strong>24%<\/strong> compared to last season. Across digital, <em>Dateline <\/em>marked its strongest season with more than <strong>30 million video views<\/strong>, up +50% vs. last year.<\/p>\n\n\n\n<p>Dateline\u2019s chart-topping showcast delivered its <strong>strongest broadcast season ever<\/strong> with <strong>more than 335 million total downloads<\/strong>, <strong>up +24% in year-over-year measurements<\/strong>. The showcast, which features broadcasts as podcast episodes, also <strong>received 2 million downloads on average<\/strong> per episode.<\/p>\n\n\n\n<p>For the 3<sup>rd<\/sup> quarter, <em>Dateline <\/em>is also the <strong>#1 Friday newsmagazine in the key demos<\/strong>.&nbsp; Among the A25-54 demo, <em>Dateline <\/em>averages 626,000 viewers, topping 20\/20 by +<strong>14%<\/strong> (+76,000). The broadcast notches 408,000 A18-49 viewers, leading 20\/20 by <strong>+12<\/strong>% (+43,000). Across digital, <em>Dateline<\/em>\u2019s monthly video views were up more than <strong>+40%<\/strong> versus the same quarter last year.<\/p>\n\n\n\n<p>This past year, <em>Dateline<\/em> debuted three new chart-topping original podcasts, celebrated its 30th anniversary, premiered <em>Dateline: The Last Day<\/em> on Peacock and launched Dateline Premium, an all-new Apple Podcasts subscription offering true crime fans 400+ hours of ad-free listening, early access to episodes and exclusive bonus content. Dateline Premium subscribers received early access ahead of today\u2019s debut of <em>Internal Affairs, <\/em>a new six-episode podcast from <em>Dateline<\/em> correspondent Josh Mankiewicz. <strong><a href=\"https:\/\/urldefense.com\/v3\/__https:\/u7061146.ct.sendgrid.net\/ls\/click?upn=4tNED-2FM8iDZJQyQ53jATURhJ72P0gdJcmq0FTbAeiOFcmJt1B6UT9CIpGNuPS42jcnA1_TCBZcDrRqF4dST4uMwf0BbE4DUM9bxaloyYOWURR8Fg-2FEQ8il35O-2FEZ4u0-2FHELOO9ax6Gh4NbKFctFk6oHqD3raE5NGmrR0weOM2uCEhBmRfq7K4QdXw5RItYcrJ9Sdx2k8xKZhQvVQzK2PCRFVsM9q2m2XymeGX6SBTuFSmhapBnz4JJ951NRFnTxLT6eycglFhF4p0t2lG8bRLhliQchq-2BZENO6YQEVdr0cIa-2Bp7DXGcTPOuP-2B5SiVJj84bnRWwf-2Bcu17nqjjxEfc2OXfWNIyWNdbo93n7GJc7zY7FxoV6ZSmLqhrzWOQPlemK5999U4iWB5qhzsuUOSbcM-2BfpYvLdqlr7LMteAs7P3UgOE8Y-3D__;!!PIZeeW5wscynRQ!vBlMkqJuLh1C_U5bUISrDQQyABhdnG0I-6giYmmKkeWW9B2YkLwnxytgtx7TFGHt34DLkwH2OPDIawBLywf0vRXTL5SSA4-_$\">Click here<\/a><\/strong> to subscribe<em>.<\/em><\/p>\n\n\n\n<p><strong>###<\/strong><\/p>\n\n\n\n<p><strong>2021-2022 Broadcast Season<\/strong><\/p>\n\n\n\n<p><em>TV Reach Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication, 75% unification, 1-minute qualifier. Latest data for 9\/20\/2021-9\/16\/2022 as of 9\/19\/2022. Dateline ranks ahead of 20\/20, 60 Minutes, 48 Hours, and Frontline. TV &amp; Digital Platform Source TV Data: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication. First- and third-party sources for minutes across various owned and partner platforms. Latest data for 9\/20\/2021-9\/16\/2022 as of 9\/19\/2022. Digital Source: Adobe Analytics, DAVD &amp; Partner Portals (YouTube, Facebook, Yahoo &amp; AOL)<\/em><\/p>\n\n\n\n<p><strong>3<sup>rd<\/sup> Quarter 2022<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Show Name<\/strong><\/td><td><strong>Net<\/strong><\/td><td><strong>MC<\/strong><strong><br \/>P18-49<br \/>Imps<\/strong><\/td><td><strong>MC<\/strong><strong><br \/>P25-54<br \/>Imps<\/strong><\/td><td><strong>MC<\/strong><strong><br \/>P2+<br \/>Imps<\/strong><\/td><\/tr><tr><td><strong>DATELINE-FRI<\/strong><\/td><td><strong>NBC<\/strong><\/td><td><strong>408<\/strong><\/td><td><strong>626<\/strong><\/td><td><strong>2,503<\/strong><\/td><\/tr><tr><td>20\/20-FRI<\/td><td>ABC<\/td><td>365<\/td><td>550<\/td><td>2,741<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Source for Dateline Fridays: Nielsen, L+7 Most Current, 9\/20\/2021-9\/16\/2022, regular titles only, excluding repeats, specials, and retitles.<\/em> <em>Digital Source: Adobe Analytics, DAVD &amp; Partner Portals (YouTube, Facebook, Yahoo &amp; AOL)<\/em><\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p>For more information:<\/p>\n\n\n\n<p>Dominique Donahue<\/p>\n\n\n\n<p><a href=\"mailto:Dominique.Donahue@nbcuni.com\">Dominique.Donahue@nbcuni.com<\/a><\/p>\n\n\n\n<p><em>Dateline NBC<\/em> is the longest-running series in NBC primetime history and is in its 31<sup>st<\/sup> season. <em>Dateline<\/em> is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET\/8 p.m. CT, <em>Dateline<\/em> also airs across NBC, cable and in broadcast syndication, with hundreds of hours available to stream on Peacock\u2019s Dateline 24\/7 channel. The newsmagazine also reaches millions through its #1 podcasts, including <em>The Thing About Pam<\/em> and its showcast. David Corvo is the senior executive producer and Liz Cole is the executive producer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For 3rd Quarter, \u2018Dateline\u2019 Friday Tops ABC\u2019s \u201820\/20\u2019 By Double Digits in Key Demos &nbsp; PLUS: \u2018Dateline\u2019 Launches New Podcast \u2018Internal Affairs\u2019 Today, Click Here to Subscribe September 20, 2022 \u2013 Dateline is the #1 most-watched newsmagazine and true-crime franchise across all of TV for the 2021-2022 broadcast season with over 127.3 million total viewers, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/09\/20\/dateline-is-the-1-most-watched-newsmagazine-for-the-2021-2022-broadcast-season-with-over-127-million-total-viewers-across-all-of-tv\/\">Read More&#8230;<span class=\"screen-reader-text\"> from DATELINE IS THE #1 MOST-WATCHED NEWSMAGAZINE FOR THE 2021-2022 BROADCAST SEASON WITH OVER 127 MILLION TOTAL VIEWERS ACROSS ALL OF TV<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":5589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[4],"class_list":["post-5588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dateline","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DATELINE IS THE #1 MOST-WATCHED NEWSMAGAZINE FOR THE 2021-2022 BROADCAST SEASON WITH OVER 127 MILLION TOTAL VIEWERS ACROSS ALL OF TV - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, 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