{"id":531,"date":"2014-10-30T14:44:29","date_gmt":"2014-10-30T18:44:29","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=531"},"modified":"2014-10-30T14:44:29","modified_gmt":"2014-10-30T18:44:29","slug":"531","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/10\/30\/531\/","title":{"rendered":"\u2018TODAY\u2019 Continues To Close Ratings Gap With GMA"},"content":{"rendered":"<div class=\"news-details-headers\">\n<blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Slashes Total Viewer Gap with GMA for Fourth Straight Week<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Cuts the Total Viewer Gap with GMA by Double Digits in Triple Measures: Week to Week, Versus the Same Week Last Year and Versus the Season-to-Date Average<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Is the Only Morning News Program To Post Total Viewer Gains Versus the Season-to-Date Average Season-To-Date, TODAY Places First In All 18-49 Demo Ratings<\/div>\n<\/blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<\/div>\n<div class=\"press-release-body\">\n<p>NEW YORK \u2013 October 30, 2014 \u2013 NBC\u2019s TODAY continues to gain momentum and post significant ratings growth.\u00a0 TODAY closed the total viewer gap with GMA for the fourth straight week and narrowed ABC\u2019s lead by double digits week to week (by 19%), versus the same week last year (by 33%), and versus the season average (by 29%).<\/p>\n<p>TODAY was the only morning news program to post total viewer gains versus both its 4Q\u201914 and season-to-date averages.\u00a0 Season-to-date, TODAY places first in all 18-49 demo ratings.<\/p>\n<p><strong>**PLEASE NOTE \u2013 This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.\u00a0 Therefore, although other outlets may continue to use the incorrect data, no milestone or historical points are included in this release, as they will certainly change. \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<ul>\n<li>TODAY reduced the total viewer gap with GMA for the 4th consecutive week.\u00a0 Versus the prior week, TODAY cut GMA\u2019s lead by 19%<\/li>\n<li>TODAY averaged 4.612 million total viewers, leading CBS by +50% (+1.533 million)<\/li>\n<li>TODAY averaged 1.764 million A25-54 viewers, beating CBS by +74% (+752,000)<\/li>\n<li>TODAY\u2019s 1.5 A25-54 rating led CBS by +88% (+7 tenths)<\/li>\n<li>TODAY placed first for the week in all 18-49 demo ratings<\/li>\n<li>TODAY cut GMA\u2019s total viewer lead by 33% versus the same week last season and by 29% from 4Q\u201914\/STD levels<\/li>\n<li>TODAY was the only morning news program to post a total viewer gain versus its 4Q\u201914\/STD average<\/li>\n<li>Season-to-date, TODAY places first in all 18-49 demo ratings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of October 20<\/em><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"bottom\"><strong>Program<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nShr<\/strong><\/td>\n<td valign=\"bottom\"><strong>P2+<br \/>\nImps<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">TODAY<\/td>\n<td valign=\"bottom\">3.3<\/td>\n<td valign=\"bottom\">13<\/td>\n<td valign=\"bottom\">4,612<\/td>\n<td valign=\"bottom\">1.5<\/td>\n<td valign=\"bottom\">1,764<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">CBS THIS MORNING<\/td>\n<td valign=\"bottom\">2.3<\/td>\n<td valign=\"bottom\">9<\/td>\n<td valign=\"bottom\">3,079<\/td>\n<td valign=\"bottom\">0.8<\/td>\n<td valign=\"bottom\">1,012<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">GMA<\/td>\n<td valign=\"bottom\">3.9<\/td>\n<td valign=\"bottom\">15<\/td>\n<td valign=\"bottom\">5,216<\/td>\n<td valign=\"bottom\">1.6<\/td>\n<td valign=\"bottom\">1,931<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bzaoysap\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\" target=\"_blank\" rel=\"noopener\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.<\/p>\n<\/div>\n<h4 class=\"semi-medium-large-txt2 darkish-gray-color\">Media contacts<\/h4>\n<p>For more information contact:<br \/>\nMegan Kopf Stackhouse<br \/>\nNBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><br \/>\np: 212-664-6205<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Slashes Total Viewer Gap with GMA for Fourth Straight Week TODAY Cuts the Total Viewer Gap with GMA by Double Digits in Triple Measures: Week to Week, Versus the Same Week Last Year and Versus the Season-to-Date Average TODAY Is the Only Morning News Program To Post Total Viewer Gains Versus the Season-to-Date Average [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/10\/30\/531\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Continues To Close Ratings Gap With GMA<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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