{"id":5303,"date":"2022-04-12T11:16:42","date_gmt":"2022-04-12T15:16:42","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5303"},"modified":"2022-04-12T11:16:42","modified_gmt":"2022-04-12T15:16:42","slug":"today-is-1-in-key-demo-50","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/12\/today-is-1-in-key-demo-50\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 337 out of 345 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 7th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 April 12, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 337 out of the last 345 weeks in first place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY Digital reached 14.2&nbsp; million unique visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"92\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/ratings.jpg?resize=515%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-5304\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 799,000 A25-54 viewers, leading GMA by +38,000 (+5%) and leading CBS by +269,000 (+51%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten ABC for 14 consecutive weeks (since 1\/3\/2022) and 338 of the last 345 weeks while ranking ahead of CBS for 1,547 straight weeks (since 8\/10\/1992)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 550,000 A18-49 viewers, beating GMA by +10,000 (+2%) and leading CBS by +183,000 (+50%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.925 million total viewers, leading CBS by +461,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten CBS for 1,547 consecutive weeks (since 8\/10\/1992)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Last week, TODAY Digital reached 14.2&nbsp; million unique visitors.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 23M video views across on and off net platforms&nbsp;<\/li><li>TODAY All Day delivered 257K hours, slightly below its recent performance&nbsp;<\/li><li>TODAY podcasts reached 362K downloads, also slightly below recent levels<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-4\/10\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has now ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 337 out of 345 Weeks in A25-54 TODAY Is #1 in Key Demo Season to Date for 7th Straight Year NEW YORK \u2013 April 12, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 337 out of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/12\/today-is-1-in-key-demo-50\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/12\/today-is-1-in-key-demo-50\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 337 out of 345 Weeks in A25-54 TODAY Is #1 in Key Demo Season to Date for 7th Straight Year NEW YORK \u2013 April 12, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. 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